Follow Me! Healthy Parents, Healthy Kids is a professional program with 501c3 status non-profit status that is a part of the established Children’s Body-Image Foundation

The Follow Me! L.E.A.D. By Example Program

L – Lifestyle (everyday choices that affect the health & wellness of a family)

E – Education (inform parents about valuable resources & the importance of their choices)

A – Activity (provide free events & activities for the entire family focused on health & wellness)

D – Diet (educate parents about healthy dietary options for their family)

What We Have Accomplished:Reached over 250,000+ families with our message in 2010

Over $100,000 of advertising for promotional support

Successfully held over 8 events in the past 16 months

Partnered with all Columbus Major Sports Teams

Broke attendance records at COSI for FitFest 2010

Increased attendance by 28% with each event

Established media partnerships with tv, radio & print

Year Round Programs

Get Healthy, Get Smart Tour

Quarterly Educational Publications

Container Gardening Program

Family Fitness Studio & Kitchen

Program Fundraisers

Power of the Purse - September

Columbus Marathon Follow Me! Team - October

Children’s Body Image Foundation Holiday Dinner

CBIF Charity Golf Outing – Spring 2012

Free Family Summer Series (July & August)

Free family activities held all summer long every Tuesday in July and August from 11:00am to noon which includes a make your own healthy snack activity and family fitness classes.Over 2,000 in attendance for the entire series.

Fun Fit Family Day (Saturday, June 11th )

Follow Me!’s kick off to summer with an annual event teamed up with Easton, Commit to be Fit, COSI and all the sports organizations in Central Ohio for a fun filled day of learning about health, fitness nutrition. Over 8,500 in attendance in 2011.

Healthy Harvest (Late October)

Families celebrate autumn at Easton Town Center with fun activities which include nine putt putting stations, learn about moderation with healthy trick or treating and other interactive stations.Over 1,500 – 2,000 in attendance in 2010.

Follow Me! FitFest (Early November)

Follow Me!’s kick off to winter with an annual event held at COSI including interactive sports, fitness, nutrition and science stations learning about the body. Major sports teams bring in interactive activities for families to participate in. Over 6,000 in attendance in 2010.

Fitness & Nutrition StationsInteractive stations & activities that introduce families to new types of sports, exercise and ways to stay active in the winter time.

• Thirty minute fitness classes for the whole family• Sports activity stations from Ohio’s professional teams• Family games and activities that can be played indoors• Make Your Own Healthy Snack Stations

“Celebration of Sports” CompetitionEvent attendees can compete in a series of different types of sports and games that will be tallied on a score card to win prizes

• Basketball (Pop a shot) & Hockey (Shoot Out)• Football (Field Goal & Touchdown Pass)• Soccer (Beat the Goalie) & Golf (Hole in One)• Obstacle Course

“Passport to Health” Scavenger HuntUpon arriving families will receive a blank passport which will include a map and clues of stops they will need to make to receive stamps to fill their passport.• Nutrition Stations (Food/Product Demos & Sampling)• Fitness Stations (Exercises, Flexibility & Strength Tests)• Interactive Stations (Obstacle Course, Kinect Competition)• Health & Wellness Trivia (Fast Food & Product Pop Quiz)

Over 6,000 parents and kids will attend the Follow Me! FitFest on Saturday, November 5th, 2011 for a fun filled day of learning about health, wellness , fitness, nutrition and the human body at COSI (America’s #1 Family Science Center) with the theme of “The Celebration of Sports” and Healthy Tailgating.

Families will try new types of fitness activities every thirty minutes and participate in interactive stations that involve learning about health, wellness, diet exercise & nutrition.

Sports Zone

Centralized location where all sports related activities will be located

• Buckeye Mobile Tour – Football Activities• Hole in One Golf

• Basketball Pop a Shot• Hockey with Blue Jackets

Nutrition Zone

Centralized location where nutrition related activities will be located

• Make Your Own Snack Stations• Food Demonstrations

• Product Samplings & Handouts• Education Stations on Nutrition

Fitness Zone

Centralized location where fitness related activities will be located

• 30 Minute Fitness Classes• Exercise Stations

• Indoor Family Games & Activities• Kinect Competitions

Passport to Health

Interactive element which directs event participants around to targeted

stations throughout the day• FitFest Major Activity

•Ensures maximum booth traffic & exposure• Ensures participant interaction

Celebration of Sports

Competitive element for event participants to compete in various

sports stations for prizes • FitFest Major Activity

•Encourages participation in activities & sports• Ensures exposure of participants to activity

“Just Be You” Princess Party

Special interactive elements for girls to learn about self esteem, inner

beauty and positive self image• FitFest Major Activity

•Activities teaching girls positive messaging• Incorporating healthy body image

Guinness World Record

Chris Bryant , 26 year old with sickle cell anemia, will attempt to set a

Guinness World Record for jumping the most cars.

Family Dance Jam

Hundreds of parents and children will participate in a huge family friendly dance party led by hip hop cardio

instructor Mike Nicholson

FitFest Stage

Live entertainment, giveaways, fitness and nutrition trivia and more

will be presented on the FitFest Stage

Title Sponsorship“Your Company Name” FitFest at COSI

included in promotional media (television, radio & print) event webpage, eblasts, web banners, marketing materials

all event signage & outdoor advertisingname and logo on passport to health & celebration of sports activities materials

name and logo on cover event bookletpremium full page ad in event booklet

ad in looping event presentationpremium 20x20 booth

product samplingmarketing materials & products in event bags

stage announcements

Total - $15,000

Presenting SponsorshipsPresented By “Your Company Name”

included in promotional print media, live radio mentionsLogo & link on webpage, eblast, web banners

Logo on all marketing materialslogo on cover event bookletfull page ad in event booklet

logo on all event signage & outdoor advertisingpremium 20x20 booth

product sampling/distributionad in looping event presentation

marketing materials & products in event bagsstage announcements

Total - $10,000

Major Activity SponsorCelebration of Sports, Passport to Health or Princess Party

Major Activity Presented by “Your Company”Logo & Link on Event Webpage

Logo on All Printed Marketing Materials Logo on All Signage

Logo on Cover of Event Booklet Product Sampling/DistributionProduct/Materials in Event BagFull Page Ad in Event Booklet

Ad in Looping Event PresentationPremium 20 x 20 Booth Space

Total - $5,000

Corporate SponsorName and Link on Event Webpage

Logo on Event SignagePlacement in Major Activity for high traffic

Logo on all Major Activity MaterialsProduct Sampling/DistributionProduct/Materials in Event BagHalf Page Ad in Event BookletPremium 10 x 10 Booth Space

Ad in Looping Event PresentationName, mention & tag in Social Media

Total - $2,500

Stage & Bag Sponsor

Logo on Stage SignageLogo on Cover of Event Booklet Logo on Follow Me! Event BagsProduct Sampling/DistributionProduct/Materials in Event BagHalf Page Ad in Event BookletPremium 10 x 10 Booth Space

Total – $2,500

Follow Me! Friends

Product/Materials in Event Bag Half Page Ad in Event Booklet

10 x 10 BoothAd in Looping Presentation

Total - $1,000

Additional Options10x 10 Booth – $350 10 x 20 Booth - $600

Product/Materials in Event Bag - $500Ad in Looping Presentation - $250

Family Dance Jam orGuinness Record Book

Presented By “Your Company Name”Name and Link on Event Webpage

Logo on Event SignageProduct/Materials in Event BagPremium 10 x 10 Booth Space

Ad in Looping Event PresentationName, mention & tag in Social Media

Total - $2,000

FitFest Promotional Marketing & Advertising

Media/Print Reach Per EventCommit to be Fit (3 week on air promotions - $40,000+)

Dispatch (promotional print & online campaigns - $12,000+)**Clear Channel (promotional radio campaign on 5 stations, min of 300 spots- $5,000+)**

RadioOne (promotional radio campaigns for each event - $4,500+)**Columbus Magazine (promotional print & online campaign for each event - $4,000+)

Current Online ReachColumbus Parent Online Promotions **

YMCA Eblasts**COSI Eblasts

Commit to be Fit EblastsGirl Scouts EblastsBoy Scouts Eblasts

Magic Mountain Eblasts**Follow Me Social Media

7 Online Community Calendars **Follow Me! Current Database

Added in 2011**

Current Local Reach – Marketing DistributionEaston Town Center Stores

Easton Town Center Information DeskCOSI Outdoor LCD Screen

Experience ColumbusMI Home Model Homes

Columbus Parks & Recreation FacilitiesYMCA Facilities**

4 School Districts/30+ Elementary Schools**40+ Preschools/Daycares**

20+ Fitness Centers/Studios/Instructors**10+ Family Centers**

Community Partnerships

Get Healthy, Get Smart TourYear round mobile tour with a fully wrapped vehicle and a full sized television with an interactive game system that offers educational programming and healthy product sampling at after school programs, community centers, events, retail & grocery locations. Families will learn how to make nutritious meals/snacks, incorporate healthy products in their home and receive educational materials through the tour. Over 30 stops will be scheduled yearly increasing Follow Me’s reach.

Container Gardening ProgramFollow Me!’s will work with 3rd grand classrooms teaching students about how vegetables grow while educating them about the benefits of eating healthy. Teachers and students plant their own classroom container gardens in the autumn with curriculum that meets the State of Ohio Guidelines. Parents will be updated & educated all year long of the progress of the program. In the spring, parents will be offered the opportunity purchase container garden kits to plant their own gardens at home.

Family Fitness StudioFollow Me! will offer families of all income levels fitness classes for parents, children and families led by the best instructors in Central Ohio. Family fitness studio will offer yoga, pilates, zumba, hip hop cardio, boot camps and more. Fees for classes will be offered on a sliding scale so families of all income levels can receive quality fitness classes and instruction on how to take care of their bodies.

Learning KitchenA full sized top of the line fully equipped learning kitchen will offer families of all income levels a place to take interactive cooking and nutrition classes that will teach the importance of cooking healthy meals for their family and how to prepare quick easy meals and snacks. Families will also be educated on how to plant their own container gardens and will be taught on how to use the vegetables and herbs they grow in their own kitchen.