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Food&HotelAsia / Wine&SpiritsAsia

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POST SHOW REPORT

largestInternational Food &

Hospitality Trade Event

Asia’s

The Largest and Most ComprehensiveBusiness Platform for Asia

F H A 2 0 1 2 P O S T S H O W R E P O R T

New benchmarks were set as the 18th edition of Food&HotelAsia (FHA2012) drew to a close on 20 April 2012 at the Singapore Expo.Touted as Asia’s largest international trade show for the food and hospitality industry, FHA2012 further cemented this position as itregistered a record high of 60,478 trade attendees* converging from 104 countries/regions.

As buyers thronged the exhibition halls to source from the extensive rangeof products and services, more than a thousand competitors were eagerlyout-doing each other with their skills and talents at four world-classcompetitions which were held alongside. Tucked away from the hustle andbustle, hundreds of delegates and speakers at the FHA2012 InternationalConference were highly engaged in sharing their industry knowledge,providing insights and discussing industry trends. The series of freeseminars, workshops and networking events also contributed to a fulfillingand comprehensive experience for all at FHA2012.

54,194Trade attendees* at FHA2010

60,478Trade attendees* atFHA201211.6%

FHA2012 in Numbers+

FHA2012 welcomed a total of 48 overseas groupdelegations from 13 countries. This is double the numberof groups brought in at the previous edition.

Numerous fringe activities such as the “Grand CruMasterclass” by Gryphon Tea Company provided anavenue for exhibitors and visitors to mingle and foster adeeper business relationship through knowledge share.

Hundreds of exhibitors such as Dark Dog had chosenFHA2012 as the platform to launch their new productsand services.

85,000 sqm of exhibition area

2,696 exhibitors from 68 countries/regions

52 group pavilions representing 32 countries/regions

41,904 trade visitors from 100 countries/regions

489 conference speakers and delegates

161 international members of the press

795 chefs competing at FHA2012 Culinary Challenge

* Attendees include trade visitors, exhibiting staff, conference speakers &delegates, media and the competitors of FHA2012 Culinary Challenge.

+ Figures have been audited and verified by PricewaterhouseCoopers LLP.

A Magnet for Buyers fromAsia and Beyond

Oceania 4%

Rest of Asia 21%

Middle East 1%

Europe 3%

Rest of the World 1%

Southeast Asia 70%(excl. Singapore)

Overseas Visitors Breakdown by Region

Visitors Breakdown by Company ActivityCompany’s Main Activity No. of VisitorsAcademic / Training Institute 1,784

Airline / Cruise Liner / Rail 551

Bakery / Confectionery Retailer 4,418

Consultancy / Management Service – F&B / Hospitality 3,026

Government Agency / Trade Association 766

Hotel / Resort / Serviced Apartment / Country Club 4,942

Importer / Wholesaler / Distributor – Food & Drinks 6,236

Importer / Wholesaler / Distributor – Hospitality Equipment & Supplies 2,403

Institutional Catering 625

Interior Design / Furnishing 386

IT / Telecommunications 372

Logistics – F&B / Wines 350

Manufacturer – Food & Drinks 3,444

Manufacturer – Hospitality Equipment & Supplies 1,087

Property Development & Management 303

Publication / Media 268

Restaurant / Café / Bar / Fast Food Outlet 7,192

Spa and Wellness / Fitness Centre 174

Specialty Food Retailer 1,015

Supermarket / Hypermarket / Convenience Store / Grocery Store 941Wine & Spirits Producer / Retailer / Investor 186Others 1,435

Total 41,904Visitors Breakdown by Job FunctionJob Function No. of VisitorsAcademia 1,030Architect / Interior Designer / Visual Display 576Consultant 1,756Corporate Management 8,607Executive Chef 1,213F&B / Catering Management 3,696Finance / Administration 1,964Food Technologist / Dietician 686Front Office Management 426Housekeeping 359IS / IT Management 277Media Representative 144Operations / Maintenance / Production Management 2,617Chef / Pastry Chef / Baker 5,099Purchasing 3,012Quality Control & Assurance / Food Safety / R&D 152Sales / Marketing / Business Development 8,028Security Management 68Sommelier 80Others 2,114Total 41,904

“FHA provides a one-stop platform for sourcing. It satisfies all my purchasingneeds. I don't have to visit any other show for the year. I brought ouroperation team here and FHA has been a great learning ground for themin terms of product knowledge. I am also glad to find a new shelving supplierwhich is crucial for my warehouse planning.”Ms Patty Heng, COO, Lucky Market Group, Cambodia

“Our company is into commercial and hotel development. I have just beento the hospitality halls and there is a huge variety of products, with a lot ofnew technology and new concepts. I will follow up with some contacts thatI have made at the show and, hopefully, make some purchases in a monthor so as we have a new project in Bali, Indonesia.”Mr William Nursalim, General Manager, PT Cahaya Dewata Persada,Indonesia

“It’s my first visit to FHA. I am glad that I shortened my holiday in Thailandto visit FHA2012 with invitation from the organiser. FHA is a big show withwell-balanced product segments. I am truly impressed and have mademany good contacts. I will definitely visit again!”Mr Peter Andrist, CEO, The Ambassador’s Sky Chef, India

FHA continues to be the leading industry event of its kind in Asiawith the ability to attract a large number of quality buyers to themarketplace. FHA2012 hosted a record 41,904 trade visitorsfrom 100 countries/regions with more decision makers andspecifiers making their presence at the show. Notably, the numberof overseas visitors increased by 15.4% and made up 41.7%of the total visitors.

The many live demonstrations by exhibitors proved a hit with visitors and added to theliveliness and buzz of the entire event.

F H A 2 0 1 2 P O S T S H O W R E P O R T

The Gathering of Brands fromAround the WorldA total of 2,696 exhibitors from 68 countries/regionsparticipated within the 5 specialised events of FHA2012– FoodAsia, HotelAsia, Bakery&Pastry,HospitalityStyleAsia and HospitalityTechnology, up fromthe 2,400 exhibitors and 50 countries/regions seen inthe previous edition. Along with the showcase of 51group pavilions and hundreds of new product launches,FHA2012 was no less of a sourcing haven for buyers.This is also testament to the importance of the Asianmarket and the great potential it offers to the exhibitors.

Exhibitors Breakdown by Country/Region

Rest of Asia 24%

Oceania 5%

Singapore 18%

Middle East 12%

North America 6% Rest of SouthEast Asia 17%

Europe 27%

Rest of theWorld 1%

Besides getting the industry talking, FHA2012 has once again generated great media interest. 161 international members of the pressattended the event and provided a comprehensive coverage of the show, fringe events, as well as the exhibitors. Of the 436 mediaclippings, 81.2% were published by overseas media which strengthened the international outreach of FHA.

A Well-Covered Marketplace

“Asia is a very important region for UK companies and FHA provides afantastic opportunity to not only showcase products but also to network,learn and educate visitors about the UK’s innovative and diversified rangeof offerings.”Ms Sarah Briones, Project Manager, PS8 Ltd, UK Pavilion Organiser

“We have been with the FHA since the show days at the (then) World TradeCentre, and we have seen the FHA grow bigger and better every time. Today,the FHA2012 is a world class show, with visitors from the region and beyond,and we have benefitted greatly from the exposure the show promotes.Without a doubt, the FHA is an event not to be missed.”Ms Christina Lim, Chief Operations Officer, Win Sin Pte Ltd, Singapore

“Being a first time exhibitor at FHA2012 was a fantastic experience! Toomany huge leads to mention and meeting key decision makers from aroundthe world (not just the Asian region) were valuable. The show exceeded ourexpectations and will be instrumental in taking our business to another level.Loved it, highly recommended.”Mr Andrew Folos, Director, Veue Innovations, Australia

“FHA was a great opportunity to not only introduce new lines to ourinternational market but to also meet with our current distributors andcustomers throughout South East Asia and Australia.”Mr Alanna Maldonado, Director of International Sales, Otis McAllister Inc,USA

It was all smilesfrom exhibitors asdeals were madeand businessobjectives met.

F H A 2 0 1 2 P O S T S H O W R E P O R T

It’s More Than Just Exhibitingand Sourcing

FHA Culinary Challenge (FCC) has always been Asia’spremier culinary competition most recognised by chefsaround the region. Consisting of the Individual Challenge,Gourmet Team Challenge and Dream Team Challengeat this edition, the highly anticipated competition saw a38% increase in the number of competitors and over60% more entries for the Individual Challenge classes!Winners for these challenges were crowned over threedays of intense cook-offs.

Passion, Talent

- Dedica

ted to Excellence!

The FCC2012 judging panel was made up of renowned chefsaccredited by the World Association of Chefs Societies.

FHA Imperial Challenge made a highly anticipated return this year toshowcase the finest of Chinese cuisine around the region. With the theme“Healthy Living, Healthy Choices”, the challenge attracted highly-skilledchefs from nine teams representing China, Hong Kong, Malaysia,Singapore, South Korea and Taiwan for the coveted championship title.

Hosted by the Speciality Coffee Association of Europe (SCAE)– Singapore Chapter, the inaugural FHA2012 Barista Challengefeatured 14 top baristas from the region including Australia,Cambodia, Hong Kong, India, Indonesia, Japan, South Korea,Malaysia, New Zealand, Philippines, Singapore, Taiwan,Thailand and Vietnam. There was no let-up in spirit among thecompetitors from whom only one emerged as the champion!

To many pastry chefs, thiscompetition was more than just

winning; it was also about theexperience and the opportunity

to learn from each other tocontinually improve oneself.

Asian Pastry Cup 2012 attracted a total of 12 teams comprisingtop-notch pastry chefs who represented Australia, China, India,Indonesia (Bali), Malaysia, New Zealand, the Philippines, Singapore,Sri Lanka, Taiwan, Thailand and Vietnam. Judged by influentialpastry connoisseurs, the Cup selected top four teams – Australia,Malaysia, Singapore and New Zealand who would be representingtheir country to compete next at the World Pastry Cup 2013 inLyon, France.

FHA2012 International ConferenceBy far its most comprehensive programme ever, FHA2012 International Conferencepresented 14 conference tracks covering a wide array of topics relating to the food andhospitality industry. Delivered by numerous high-level key speakers from prominentestablishments such as Nestle Professional AOA, Horwath HTL, Far East Organization,InterContinental Hotels Group, Shangri-la Hotel, Saint Pierre, and Fairmont RafflesHotels International, the conference programme facilitated insightful sharing of industrybest practices and knowledge that had attendees walking away with many helpfultakeaways and inspiration.

The conference programme includes:

“I benefitted tremendously from the conference andmet with the right people, made the right connectionsand got the right information and updates on thevarious new developments.”Mr Ng Hong Leng, Financial Controller,Amara Singapore

• CEO Insights• Hospitality Operations & Design

Conference• Hospitality Technology Conference

• Consumer Trends & Food TechnologiesForum

• Food Safety & Supply Forum• Wholesome Bakery Masterclass• Bakery Management towards 2021

F H A 2 0 1 2 P O S T S H O W R E P O R T

Mr Aymon McQuade fromNew Zealand was crownedthe Champion of FHA BaristaChallenge 2012.