for guido+kaboel - agile marketing brochure · title: for guido+kaboel - agile marketing brochure...
TRANSCRIPT
2-day Certified Professional in Agile Marketing Training
OVERVIEWWhile marketing is one of the most exciting, dynamicand progressive professions around, it is also at thefrontline of constant market changes and shiftingcustomer preferences and expectations.
In this course, you will learn:
Executive Education for Marketing Leaders, Managers & Professionals
businessagility.academy | [email protected]
Marketing Agility forLeaders, Managersand Teams
Paul Acito, CMO, 3M
Jack Skeels, CEO, AgencyAgile
Agile allows us tomatch the clock-speed ofour customers.
The biggest problemmarketing organisationshave is making sureeveryone understands whatthey’re trying to get done.
8 - 9 June, 2020 Amsterdam
All these responsibilities and activities result in acomplex setup. As a result, marketers are known tosuffer from work-related stress, unhappiness andcorporate burnout.
This Agile Marketing training is designed to help marketers better manage complexity,uncertainties and constant changes in the workplace by learning the Agile mindset and
practical Agile ways of working techniques.
Modern marketers are tasked to deliver high qualitybusiness outcomes by exploring new customerchannels, create innovative products and master newdigital technologies. On top of that, continue to run andmaintain existing marketing operations.
The fundamentals of the Agile mindset and Agile ways of working
Why organisations, such as ING Bank, LEGO and Microsoft, are undertaking global Agile
transformation to be nimble and relevant in today's competitive world
The benefits of co-creation methodologies, including Design Thinking and Story Mapping, for
effective marketing campaigns and activities
Lean Kanban to increase marketing productivity, optimise marketing workflows and manage
multiple deadlines
Lean Thinking and Scrum to manage and deliver marketing projects on time and on budget
About Business Agility AcademyBusiness Agility Academy is a Dutch business agility trainingcompany and partner of Elisan Partners, a Singapore basedleadership, business agility and strategy co-creation company.We work with organisations to develop organisational strategiesthat create inspiring modern leaders, effective teams and Agile-enabled workplaces that are more focused, productive andhealthier.AC
HIE
VIN
G B
ET
TE
R W
AY
S O
F L
EA
DIN
G &
WO
RK
ING
ABOUT THE TRAINING
Course AccreditationThis course is accredited by ICAgile, the largest accreditationand certification body for Agile education. ICAgile-accreditedcourses focus on delivering knowledge and skills thatcombine “being agile” with “doing agile.” Participants whosuccessfully complete this course will be awarded the ICAgileCertified Professional - Agile Marketing (ICP-MKG) certification.
businessagility.academy | [email protected]
Course formatThis 2-day training course will provide a balanced learningexperience of both theoretical Agile knowledge andimplementable Agile practices. Participants will experienceindividual exercises and group learning activities. Case studies and examples of practical Agile Marketingimplementations in industries will be provided to reinforceAgile learning.
Marketing leaders and managers who are looking todevelop marketing agility within their organisation or teams. Marketing teams who are looking for more transparent,productive, innovative and effective ways of working.
Who should attend
Course availability
We work with real estate managers to design inspiringtraining facilities in line with the Dutch GovernmentCoronavirus (COVID-19) measures.See our Agile Marketing Training Course page for updatesand training date availability.
Training Location
TOPICS & ACTIVITIES
businessagility.academy | [email protected]
AGENDA DAY 1
WHY BE AGILE: HISTORICALCONTEXT AND TODAY’SNEEDS
Understand the history of currentmarketing management practices,the foundations of Agile and whyAgile values & principles are highlyrelevant in today’s dynamic,rapidly-changing business andsocial environments Learn about successful AgileMarketing case studies and generateideas on developing marketing agility for your team and organisation
AGENDA DAY 2
A RETURN TO CUSTOMER-CENTRICITY
Understand Agile Marketingfundamentals, values and principlesand how these can help improvemarketing operations and teamperformance Understand the importance ofprioritising Customer Value deliveryover internal processes or KPIs Understand the importance ofmeasuring Customer Outcomes overnon-essential Marketing or Businessmetrics Practise Agile techniques that developdeeper customer understanding andempathy including Customer JourneyMapping, Agile User StoryMapping and Design Thinking
LEARNING AGILEFRAMEWORKS &PRACTICES
Understand LeanMarketing principles and howto implementexperimentation, validatedlearning and work iteration inmarketing activities Understand and practise therelevant Agile frameworksfor implementation inmarketing workincluding Kanban, Scrum and Scrumban
DEVELOPING &IMPLEMENTINGMARKETING AGILITY
Learn and practice designingand implementing AgileMarketing practices within yourmarketing organisation or team Understand and practiseChange Managementtechniques to deliver andsustain Marketing Agilitytransformation in yourorganisation and teams
In-house Training Customisation
Where possible, training program andcase studies are customised based oncompany profile, participants' profile,team roles and function lines Current live marketing projects oractivities can be used as real-time casesto practise and implement AgileMarketing
AC
HIE
VIN
G B
ET
TE
R W
AY
S O
F L
EA
DIN
G &
WO
RK
ING
AC
HIE
VIN
G B
ET
TE
R W
AY
S O
F L
EA
DIN
G &
WO
RK
ING
ABOUT THE TRAINING FACILITATORSKaboel Karso
businessagility.academy | [email protected]
Want to know more about this Agile Marketingtraining? Send your message to [email protected] or call +31 6 5354 8091 or +31 652 6262 22
Kaboel has a statistical and business administrationbackground with almost 40 years internationalexperience. He was involved as a statistics lecturer atstatistics bureau and as member of the state statisticsexamination committee in Suriname. As a consultantand coach he held various management positions inthe public and private sector in The Netherlands,bringing his unique view on people - & businessmanagement based on ancient Javanese principles. Heacted as guest lecturer at universities in Indonesia. Asan agnostic agilist he simply focusses on "Fit ForPurpose" and not tied to any methodology orframework.
International Consortium for Agile (ICAgile) – Agile coach. ICP-ATF/ACC/CAT/BAF/MKGKanban University Accredited Kanban Trainer AKTSAFe Program Consultant & Coach (SPC/RTE/SDP)Lean Six Sigma Black BeltNLP coach
Credentials & Certifications
Guido LiemGuido has a commercial intelligence and managementconsulting background. He is a strategist with 25 yearsinternational experience in the media and professionalservices segments. As a management consultant, hehas worked with organisations to develop new teamsand co-create new strategies, business and operatingmodels. As a learner you can lean on Guido's broadmanagement- and consultancy experience andknowledge of Agile Marketing and diverse agilemethodologies and frameworks.
International Consortium for Agile Authorised Trainer (ICP-MKG)Scaled Agile Framework Certified (SA, POPM)MBA, Erasmus University (Rotterdam School of Management)MSc in Mechanical Engineering, Delft University of Technology
Credentials & Certifications