1Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

REPORTFor Quarterly Period of January-March 2018

TOTAL AUDIENCE PROFILE

PROFILE OF MARKET SERVEDConcrete Contractor targets management-level contractors involved in residential and commercial concrete construction, concrete road and highway construction, and general contractors that self-perform concrete.

Concrete Contractor delivers original content to help contractors build their projects and run their businesses more efficiently and profitably. The magazine is a source for new product information and best practices in flatwork/slabs, foundations and walls, decorative concrete, polished concrete and technical information.

WEBSITE METRICSForConstructionPros.com

Sessions Users PageviewsAverage Session

Duration

January 2018 274,836 222,838 608,662 0:02:58

February 2018 241,004 194,102 541,544 0:02:50

March 2018 289,104 228,538 634,151 0:02:37

Average 268,315 215,159 594,786 0:02:48

Source: Google AnalyticsSessions:  Total number of visits to the site.Users:  The total number of unique people who visited the site, based on browser and/or device combinations.Pageviews:  The total number of pages viewed on the siteAverage Session Duration: The average time a person spends on the website each visit.

Audience Profile for Quarterly Period: January - March 2018 Frequency

Qualified Distribution

Concrete Contractor Print Version (BPA audited) - October/November 2017 issue 7 27,003

Digital Version (BPA audited) - October/November 2017 issue 7 1,891

Digital Version (Non-audited) - Feb/Mar 2018 issue 7 31,002

E-Newsletters In the Mix Weekly 43,224

Polishing Contractor Update Monthly 23,287

Email Marketing Email Marketing 59,464

Social Media Facebook Likes 6,691

LinkedIn Members 6,564

Twitter Followers 8,540

www.forconstructionpros.com/concrete

STAMPED CONCRETE: SET IN STONE 26

Resilience vs. Sustainability

February/March 2018

5 MYTHS IN COATING REMOVAL WHICH CAN

COST YOU TIME AND MONEY 42

POST WORLD OF CONCRETE PRODUCT

ROUNDUP 16

2Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

JANUARY-MARCH 2018 TOTAL AUDIENCE PROFILE / Concrete Contractor

PRINT & DIGITAL AUDIENCE BY SALES VOLUMEOctober/November 2017 Classification By Sales Volume

Business and Industry Total% of Total

Less than $500,000

$500,000 - $999,999

$1 Million - $2,499,999

$2.5 Million - $4,999,999

$5 Million -$10 Million

Over $10 Million

Not Provided

General Contractor That Self-Perform Concrete 5,795 20.1% 1,390 967 1,116 673 466 735 448

Residential Concrete Contractor 2,467 8.5% 1,233 523 339 118 77 44 133

Commercial Concrete Contractor 3,600 12.5% 407 549 785 527 486 482 364

Both Residential & Commercial Concrete Contractor 7,830 27.1% 2,124 1,678 1,721 776 520 396 615

Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 7,103 24.6% 1,605 1,168 1,523 821 469 426 1,091

Government: City, County, DOT, FAA 2,070 7.2% 467 215 204 115 113 240 716

Other, Includes Association Members 29 0.1% 5 3 1 1 1 9 9

Total Qualified Circulation 28,894 100.0% 7,231 5,103 5,689 3,031 2,132 2,332 3,376

Percent 100.0% 25.0% 17.7% 19.7% 10.5% 7.4% 8.1% 11.7%

Source: Publisher's Own Data

PRINT & DIGITAL AUDIENCE BY BUSINESS AND TITLEOctober/November 2017 Issue Classification By Title

Business and Industry Total % of Total Print Digital Management

(Note 1)

Supervisory Field Staff

(Note 2)

Equipment Staff

(Note 3)

Other Titled

(Note 4)

Other Non-Titled

(Note 4)

General Contractor That Self-Perform Concrete 5,795 20.1% 5,394 401 4,898 732 165

Residential Concrete Contractor 2,467 8.5% 2,315 152 2,216 205 46

Commercial Concrete Contractor 3,600 12.5% 3,321 279 3,077 446 76 1

Both Residential & Commercial Concrete Contractor 7,830 27.1% 7,356 474 6,906 760 164

Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 7,103 24.6% 6,808 295 5,863 274 78 490 398

Government: City, County, DOT, FAA 2,070 7.2% 1,787 283 1,282 682 105 1

Other (Note 4) 29 0.1% 22 7 23 2 4

Total Qualified Circulation 28,894 100.0% 27,003 1,891 24,265 3,101 634 496 398

Percent 100.0% 93.5% 6.5% 84.0% 10.7% 2.2% 1.7% 1.4%

Note 1: MANAGEMENT includes: Owner, President, Partner, VP, General Manager, other Officers and Related Personnel.Note 2: SUPERVISORY FIELD STAFF includes: Superintendent, Project Manager, Field Supervisor and Related Personnel.Note 3: EQUIPMENT STAFF includes: Equipment, Fleet or Maintenance Supervisor, Shop & Mechanical Supervisor, Master Mechanic and Related Personnel.Note 4: Includes members of the American Society of Concrete Contractors (ASCC), Tilt-Up Concrete Association (TCA), and Concrete Foundations Association (CFA).Source: December 2017 BPA Brand Report (Claimed - Audit Pending)

www.forconstructionpros.com/concrete

STAMPED CONCRETE: SET IN STONE 26

Resilience vs. Sustainability

February/March 2018

5 MYTHS IN COATING REMOVAL WHICH CAN

COST YOU TIME AND MONEY 42

POST WORLD OF CONCRETE PRODUCT

ROUNDUP 16

3Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

JANUARY-MARCH 2018 TOTAL AUDIENCE PROFILE / Concrete Contractor

PRINT & DIGITAL AUDIENCE BY NUMBER OF EMPLOYEESOctober/November 2017 Classification By Number of Employees

Business and Industry Total% of Total 1 - 4 5 - 9 10 - 19 20 - 49 50 - 99 100 - 249 250+ Not Provided

General Contractor That Self-Perform Concrete 5,795 20.1% 772 606 450 363 186 126 122 3,170

Residential Concrete Contractor 2,467 8.5% 674 322 138 91 13 8 2 1,219

Commercial Concrete Contractor 3,600 12.5% 313 347 408 393 137 74 70 1,858

Both Residential & Commercial Concrete Contractor 7,830 27.1% 1,400 1,052 758 520 167 62 47 3,824

Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 7,103 24.6% 1,559 1,128 1,028 868 298 157 46 2,019

Government: City, County, DOT, FAA 2,070 7.2% 31 62 69 73 30 29 54 1,722

Other, Includes Association Members 29 0.1% 4 2 1 7 3 1 2 9

Total Qualified Circulation 28,894 100.0% 4,753 3,519 2,852 2,315 834 457 343 13,821

Percent 100.0% 16.4% 12.2% 9.9% 8.0% 2.9% 1.6% 1.2% 47.8%

Source: Publisher's Own Data

NON-AUDITED DIGITAL AUDIENCE BY BUSINESS AND TITLEFebruary/March 2018 Non-Audited Digital Issue Classification By Title

Business and Industry Total % of Total Management

(Note 1)

Supervisory Field Staff

(Note 2)

Equipment Staff

(Note 3)Architect/ Designer

Other (Note 4)

General Contractor That Self-Perform Concrete 3,777 12.2% 3,091 454 79 5 148

Residential Concrete Contractor 2,157 7.0% 1,909 191 38 3 16

Commercial Concrete Contractor 2,594 8.4% 2,095 386 72 5 36

Both Residential & Commercial Concrete Contractor 5,943 19.2% 5,088 656 146 6 47

Concrete Road & Highway Contractor 517 1.7% 377 97 14 29

Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 9,323 30.1% 6,553 500 91 1 2,178

Government: City, County, DOT, FAA 818 2.6% 514 254 46 2 2

Architectural/Design Firm 43 0.1% 28 7 1 7

Subtotal 25,172 81.2% 19,655 2,545 487 29 2,456

Others Allied to the Field 5,830 18.8% 546 88 56 7 5,133

Total Circulation 31,002 100.0% 20,201 2,633 543 36 7,589

Percent 100.0% 65.2% 8.5% 1.8% 0.1% 24.5%

Note 1: MANAGEMENT includes: Owner, President, Partner, VP, General Manager, other Officers and Related Personnel.Note 2: SUPERVISORY FIELD STAFF includes: Superintendent, Project Manager, Field Supervisor and Related Personnel.Note 3: EQUIPMENT STAFF includes: Equipment, Fleet or Maintenance Supervisor, Shop & Mechanical Supervisor, Master Mechanic and Related Personnel.Note 4: OTHER includes: titles not included above and non-titled qualified subscribers.Source: Publisher’s Own Data

4Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

JANUARY-MARCH 2018 TOTAL AUDIENCE PROFILE / Concrete Contractor

E-NEWSLETTER DISTRIBUTIONIn the Mix E-Newsletter Classification By Title

Business and Industry Total % of Total ManagementSupervisory Field

StaffEquipment

StaffArchitect/ Designer Other

General Contractor That Self-Perform Concrete 4,158 9.6% 3,247 493 96 5 317

Residential Concrete Contractor 2,165 5.0% 1,901 189 41 3 31

Commercial Concrete Contractor 2,619 6.1% 2,090 399 77 5 48

Both Residential and Commercial Concrete Contractor 6,026 13.9% 5,107 689 142 6 82

Concrete Road & Highway Contractor 538 1.2% 364 92 19 63

Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 9,352 21.6% 6,358 487 86 1 2,420

Government: City, County, DOT, FAA 973 2.3% 605 312 49 3 4

Architectural/Design Firm 40 0.1% 27 5 1 7

Subtotal 25,871 59.9% 19,699 2,666 511 30 2,965

Others Allied to the Field 17,353 40.1% 415 70 47 16,821

Total Circulation 43,224 100.0% 20,114 2,736 558 30 19,786

Percent 100.0% 46.5% 6.3% 1.3% 0.1% 45.8%

E-NEWSLETTER DISTRIBUTIONPolishing Contractor Update E-Newsletter Classification By Title

Business and Industry Total % of Total ManagementSupervisory Field Staff

Equipment Staff

Architect/ Designer Other

General Contractor That Self-Perform Concrete 3,134 13.5% 2,549 378 72 5 130

Residential Concrete Contractor 1,574 6.8% 1,403 129 28 3 11

Commercial Concrete Contractor 2,126 9.1% 1,750 289 58 1 28

Both Residential and Commercial Concrete Contractor 4,488 19.3% 3,887 458 103 5 35

Concrete Road & Highway Contractor 117 0.5% 68 27 2 20

Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 8,182 35.1% 5,696 411 60 2,015

Government: City, County, DOT, FAA 409 1.8% 262 123 21 1 2

Architectural/Design Firm 29 0.1% 19 3 1 6

Subtotal 20,059 86.1% 15,634 1,818 345 21 2,241

Others Allied to the Field 3,228 13.9% 285 48 31 2,864

Total Circulation 23,287 100.0% 15,919 1,866 376 21 5,105

Percent 100.0% 68.4% 8.0% 1.6% 0.1% 21.9%

5Unless otherwise noted, all data reported is publisher’s own data.

AC BUSINESS MEDIA, INC. / 201 N. Main Street, Fort Atkinson, WI 53538 / 800.538.5544 / ACBusinessMedia.com

JANUARY-MARCH 2018 TOTAL AUDIENCE PROFILE / Concrete Contractor

The data reflected within this report is provided in good faith as an accurate representation of the audience served for Concrete Contractor.

Ryan Olson, Publisher

Total Audience Profile report provided by

AC Business Media, Inc. 201 N. Main Street Fort Atkinson WI 53538

800.538.5544 ACBusinessMedia.com

Copyright 2018 ©AC Business Media, Inc. All rights reserved.

SOCIAL INTERACTION

Social MediaAs of March 31,

2018

Facebook Likes 6,691

LinkedIn Members 6,564

Twitter Followers 8,540

Sources: Facebook, LinkedIn and Twitter

EMAIL MARKETINGConcrete Contractor Email Marketing Classification By Title

Business and Industry Total % of Total ManagementSupervisory Field Staff

Equipment Staff

Architect/ Designer Other

General Contractor That Self-Perform Concrete 5,724 9.6% 4,594 657 138 6 329

Residential Concrete Contractor 3,277 5.5% 2,869 309 63 4 32

Commercial Concrete Contractor 3,898 6.6% 3,170 545 125 5 53

Both Residential and Commercial Concrete Contractor 8,824 14.8% 7,561 963 207 4 89

Concrete Road & Highway Contractor 910 1.5% 649 162 33 66

Other Concrete Contractor, Polishing Contractor, Decorative Concrete Contractor 13,643 22.9% 9,570 648 128 1 3,296

Government: City, County, DOT, FAA 1,499 2.5% 930 481 82 4 2

Architectural/Design Firm 57 0.1% 40 7 2 8

Subtotal 37,832 63.6% 29,383 3,772 778 32 3,867

Others Allied to the Field 21,632 36.4% 523 78 52 0 20,979

Total Circulation 59,464 100.0% 29,906 3,850 830 32 24,846

Percent 100.0% 50.3% 6.5% 1.4% 0.1% 41.8%

www.forconstructionpros.com/concrete

STAMPED CONCRETE: SET IN STONE 26

Resilience vs. Sustainability

February/March 2018

5 MYTHS IN COATING REMOVAL WHICH CAN

COST YOU TIME AND MONEY 42

POST WORLD OF CONCRETE PRODUCT

ROUNDUP 16