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DEDICATED TO MAKING A DIFFERENCE Title Framework conditions for technology development and deployment Policy Directions to 2050 Focus area Energy & Climate Adam Kirkman Program Manager IEA Paris 15-16 February 2007

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Page 1: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

DEDICATED TO MAKING A DIFFERENCE

Title

Framework conditions for

technology development and deployment

Policy Directions to 2050

Focus area

Energy & Climate

Adam Kirkman Program Manager

IEA Paris 15-16 February 2007

Page 2: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

2 2© World Business Council for Sustainable Development

The WBCSD Energy and Climate Trilogy

Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

Pathways to 2050 – scale of transition required to deliver a low carbon economy (2005)

Policy Directions to 2050 – creating the right frameworks to make it happen (2007)

Page 3: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

3 3© World Business Council for Sustainable Development

Pathways at a glance…

By 2050 we need to have reduced CO2emissions by 6-7 GtC with 1.3 GtC reduced by 2025, compared with the "BAU" case.

1990

550 ppm

450 ppm

6 -

5 -

4 -

3 -

2 -

1 -

°C

Glo

bal C

arbo

nEm

issi

ons,

GtC

WRE 1000 (IPCC)WRE 550 (IPCC)WRE 450 (IPCC)

1000 ppm

2100

rang

eFu

rthe

r ris

es to

230

0

205020402030202020102000

6

8

10

4

12

14

16

2

2000 2010 2020 2030 2040 2050

9

11

13

7

Glo

bal C

arbo

nEm

issi

ons,

GtC

20251.3 GtC reduction

Facts & TrendsIPCC Scenarios

20506-7 GtC reduction

Facts & Trends9 GtC world

BAUPathways to 2050

Page 4: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

4 4© World Business Council for Sustainable Development

High and low carbon pathways

0

2

4

6

8

10

12

14

16

2000 2010 2020 2040 2050

Glo

bal C

arbo

n E

mis

sion

s, G

T

2030

WRE 450 (IPCC)

WRE 550 (IPCC)

WRE 1000 (IPCC)

Theoretical carbon emissions profiles published in IPCC 3rd

Assessment Report

Theoretical carbon emissions profiles published in IPCC 3rd

Assessment Report

2002 IEA reported fossil emissions plus correction for unsustainable biomass & deforestation.

2002 IEA reported fossil emissions plus correction for unsustainable biomass & deforestation.

>900 ppm TrajectoryEnergy by 2050:• Coal over 2x, no Carbon

Capture & Storage (CCS), some coal to liquids.

• Oil up 50%• Gas over 2x• Biofuels make up 10% of

vehicle fuel mix.• Electricity 1/3 of final energy.• Modest increase in nuclear.• Renewables provide 1/3 of

electricity generation.• Vehicle efficiency up 50%.

<550 ppm TrajectoryEnergy by 2050:• Coal up 50%, but half of power

stations use CCS.• Oil down 10-15%.• Gas nearly 2-3x• Biofuels make up 20% of

vehicle fuel mix.• Hydrogen has arrived.• Strong shift to electricity as final

energy (~50% final energy).• Strong increase in nuclear.• Renewables provide half of

electricity generation.• Vehicle efficiency up 100%• Sustainable biomass practices

Page 5: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

5 5© World Business Council for Sustainable Development

Energy flows and the global economy

Major energy users

Major GHG emitters

Energy

Liquids

Direct combustion

Industry & manufacturing

Power generation

Electricity

Mobility Consumer choices

Buildings

Final energy

Oil Biomass Gas Coal Nuclear Renewables

Primary energy

Page 6: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

6 6© World Business Council for Sustainable Development

Milestones – what to achieve by 2025

By 2025 we must be well on the way, with technologies proven and energy policy aligned with the objective. For example, we need to have:

Achieved significant efficiency gains, with developed countries improving by more than 2% annually

Commercialised coal power generation with carbon capture and storage and have some 100 or more plants in operation globally

Gained full public acceptance of nuclear power as a viable zero-carbon power generation option and restarted long term growth in this industry

Achieved wide deployment of high efficiency vehicles (e.g. hybrid diesel) in developed countries, with developing countries following, and started deployment of zero emission vehicles

Recognised the potential of advanced bio-fuels and reached a level of more than 5% bio-fuels in transport fuels globally

Introduced wind and solar power on a large scale globally, with over 1 TW of installed wind capacity

Page 7: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

7 7© World Business Council for Sustainable Development

What needs to happen in power generation?

Electricity generation by fuel

By 2050Natural gas is the largest fossil contibutor to electricity generation;Hydropower more than doubles until 2050; Wind, geothermal, wave and tidal power increase nearly 160-fold from 2002;Coal use grows by 50% and half the generation capacity uses CCS.

Milestones by 2025

Commercialized coal power generation with carbon capture and storage and have some 100 or more plants in operation globally;Gained full public acceptance of nuclear power as a viable zero-carbon power generation option and restarted long-term growth in this industry.

BAU 2025 Pathways 2025 Pathways 2050

Wind & others

Solar

Biomass and waste

Hydro

Nuclear

Gas

Oil

Coal with sequestration

Coal without sequestration

100

50

02002

EJ

Page 8: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

8 8© World Business Council for Sustainable Development

Summary: features of 550ppm

Power generation: More than 100 CCS facilities are in operation.

Coal use grows by 50% compared to 2002, and half of the capacity uses CCS.

Mobility: Around 375 million high-efficiency vehicles are on the road.

Predominantly high efficiency vehicles with a wide fuel mix.

EU-25: « Wind and others » being 10-15 times the 2002 level.

« Wind and others » being the largest power generation source.

China: Nuclear power capacity increases nearly 10-fold to 2002.

Nuclear generation capacity as big as EU and North America combined today.

Japan: Energy use per GDP unit has fallen from 7 MJ/$ to 4.2 MJ/$.

Energy efficiency continues to improve by more than 2% a year.

By 2025: By 2050:Examples

Page 9: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

9 9© World Business Council for Sustainable Development

Dynamics of technological change

Many advocate that a rapid change inour energy infrastructure is the only solution to the threat of climate change. However:

Major transitions at the global level will take time to implement

The speed with which new technologies diffuse depends on many factors.

Page 10: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

10 10© World Business Council for Sustainable Development

Size and lifetime matter!

The rate of technological change is closely related to the lifetime of the relevant capital stock and equipment

Nuclear 30 – 60 years

Motor vehicles 12 – 20 years

Coal power 45+ years

Hydro 75+ years

Gas turbines 25+ years

Buildings 45+++ years

5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 ++

Page 11: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

11 11© World Business Council for Sustainable Development

Developing and deploying technology

Major technological breakthroughs are required to reduce energy intensity of the economyGovernments need to support new technologies right the way through RD&DSome national priority setting and pre-selection likelyEach technology is different requiring different policy approachesTechnologies at near commercial stage need government support to achieve full scale deploymentLong term or breakthrough technologies need to be brought right through RD&D pipelineResponsibilities need to be defined between the key stakeholders – government, industry, consumers

Page 12: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

12 12© World Business Council for Sustainable Development

Technology development and deployment

Purchase incentives / CO2 price

Number of installations / Products

Tech

nolo

gy c

ost

Competing technology

Early development phase may need direct assistance

Early development phase may need direct assistance

The framework must focus on both the development of new technology and the rapid deployment of the both new and existing technology

Earlier deployment

0

20

40

60

80

100

1 10 100 1000

Purchase incentives and/or the CO2 market drive(s) early deployment

Purchase incentives and/or the CO2 market drive(s) early deployment

More cost competitive

Page 13: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

13 13© World Business Council for Sustainable Development

Managing new technology risks

Direct and Indirect Incentives• Well funded clean development

networks with aggressive targets for pilot and near commercial demonstrations.

• R&D incentives• Infrastructure funding• CO2 product labelling

Regulatory Uncertainty• Multilateral financing mechanisms

such as GEF• Far-out issuance of reduction units

as a special case within the project mechanisms

Page 14: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

14 14© World Business Council for Sustainable Development

Setting prioritiesSectors Objectives Technology

Power generation

DecarbonisationGHG emissions managementEnergy efficiency in generation and end-useElectricity as preferred energy carrierSmarter grids

Renewables (wind, solar, hydro, tidal)Nucelar (3rd and 4th Generation)Clean coal (including gasification, CCS)Natural gas applications

Industry and manufacturing

Continuosly enhance energy efficiencySupport for breakthrough technologies key in

capital intensive sectorsRapid deployment of best available

technologiesUnderstand the product lifecycle

Co-generation and combined cycle systemsFuel switching applicationsProcess emissions control Low carbon feedstocks and materials useCCSProduct innovation

Mobility Vehicle efficiencyFuel efficiencyConsumer awareness concerning mobility

choices

High efficiency drive trains (diesel and hybrid technologies)

Biofuels (E10, E85)Fuel cell and battery technologiesHydrogen (technology and infrastructure)

Buildings Energy efficiencyAwareness raisingDesign innovationMaterials use

Energy efficient appliancesDesign innovationAlternative power systems (CHP, heat pumps)Materials use

Page 15: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

15 15© World Business Council for Sustainable Development

Summary - How to meaningfully engage business

Reduce uncertainty by aligning policy horizon with business innovation and investment cycle

R&D friendly policies to drive innovation and secure early business commitment

Remove barriers and disincentives that obstruct deployment

Establish efficient markets and price signals to drive innovation and direct capital flows

Government support in managing risk

Page 16: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

16 16© World Business Council for Sustainable Development

A future international framework –What is needed?

1.1. A longA long--term goalterm goal (to 2050)(to 2050)Established by 2010Described as an emissions pathway (trajectory)

2.2. Technology development and deployment frameworkTechnology development and deployment frameworkExpanded support for R&DGlobal technology standardsTechnology transfer driven by standardsRisk management

3.3. Emissions management at national and Emissions management at national and sectoralsectoral levellevelBottom-up approach aligned with energy policySector by sectorExpanded project mechanismProgressive inclusion of all countries

4.4. Linkage framework to encourage international Linkage framework to encourage international tradingtrading

Page 17: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

17 17© World Business Council for Sustainable Development

Opportunity starts at the national / sector level

0

200

400

600

800

1000

2005 2050

Target Mobility - FuelsVehicle Efficiency Mobility ChoiceRenewable Power CCSBuildings IndustryDomestic Other Actions

A. Opportunity Wedges (National)(Developed Country Example)

B. National/Sector Goals & Targets

Efficiency BuildingsIndustry xx % p.a. Domestic through to 20xx

Power Renewables xx MW p.a. by 20xxGeneration CCS xx tonnes CO2 p.a.

Mobility Bio-fuels xx litres p.a. by 20xxEfficiency xx mpg by 20xxChoice Hybrid / Diesel uptake

Mass transit

C. National Policies

Buildings – adopt new country building standards, design awareness

Industry – Sectoral agreements, emissions trading, technology standards

Domestic – carbon labeling, increased product standards (e.g. standby energy)

Renewable Energy – renewables targets.

CCS – funding for infrastructure, tax cuts on capital investments, price signals for carbon via emissions trading

Biofuels – targets, support for manufacturing, CO2 labeling

Vehicle Efficiency - support technology, incentives, sectoral agreements

Mobility Choice - consumer incentives, promote public/private partnerships for transport networks

National CO2trajectoryC

O2

Em

issi

ons,

MT

per a

nnum

Adapted from S Pacala and R Socolow (2004)

Page 18: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

18 18© World Business Council for Sustainable Development

Progressive Build-Up from National Programs

12

10

8

6

4

2

Em

issi

ons,

tonn

es C

O2

Economy wide emissions

Business as usual profile

Net emissions

Economy wide ETS

2010 2020 2030 2040 2050

Em

issi

ons,

tonn

es C

O2

pe

r ton

ne o

f cem

ent

Cement industry

Business as usual profile

Energy efficiency

Structured multi-national cement sectoral initiative.

Best available technology

Em

issi

ons,

tonn

es C

O2

Power generation emissions

Business as usual profile

Renewables / CCS wedge

Net emissions

Em

issi

ons,

tonn

es C

O2

Transport emissions

Business as usual profile

Bio-fuel wedge

Net emissions

Car

bon

Emis

sion

s, G

T pe

r ann

um

Progressive build-up from national programs

A global GHG market remains an important goal of the revised international framework. But it is constructed bottom-up through a linkage framework, rather than a “big-bang” creation from the top.

Page 19: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

19 19© World Business Council for Sustainable Development

Contact us

Focus Area Energy and Climate

[email protected]@[email protected]

World Business Council for Sustainable DevelopmentTel. + 41 22 839 31 00

www.wbcsd.org

Page 20: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

DEDICATED TO MAKING A DIFFERENCE

Title

Additional slides

Policy Directions to 2050

Focus area

Energy & Climate

Adam Kirkman Program Manager

IEA Paris 15-16 February 2007

Page 21: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

21 21© World Business Council for Sustainable Development

GHG markets are expanding globally

Linkages develop between all systems and more systems appear

2000 2005 2010 2015 2020 2025

Danish-ETS

UK-ETSCalifornia vehicle CO2 & ETS

Australian states ETS

Canadian LFE-ETS

EU-ETS

CDMCDM evolves to includes sectors

Pre-Kyoto Kyoto

Expanding EU-ETS

US NE-States ETS

Japan technology standards

Linkage framework is implemented

Page 22: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

22 22© World Business Council for Sustainable Development

0

200

400

600

800

1000

2005 2050

Target Mobility - FuelsVehicle Efficiency Mobility ChoiceRenewable Power CCSBuildings IndustryDomestic Other Actions

CO2 targets and trading at national level

Opportunity Wedges (National)(Developed Country Example)

National CO2trajectory

At the national level:

CO

2E

mis

sion

s, M

T pe

r ann

um

2005 2050

Trajectory for 2013 to 2018 for international allocation purposes.

Page 23: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

23 23© World Business Council for Sustainable Development

0

200

400

600

800

1000

2005 2050

Target Mobility - FuelsVehicle Efficiency Mobility ChoiceRenewable Power CCSBuildings IndustryDomestic Other Actions

CO2 targets and trading derived from sectors

Opportunity Wedges (National)(Developed Country Example)

National CO2trajectory

Or at the sector level only:

CO

2E

mis

sion

s, M

T pe

r ann

um

2005 2050

Power sector CO2 trajectory

Renewables

CCS

Trajectory for 2013 to 2018 for international allocation purposes.

Page 24: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

24 24© World Business Council for Sustainable Development

Clean development partnerships & programs

Clean development partnerships and technology programs based on standards and benchmarking can drive new technology development.

Page 25: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

25 25© World Business Council for Sustainable Development

Action in key sectors

Power Generation

• Shift toward decarbonisation, emissions management and greater energy efficiency

• Drive renewables, nuclear and clean coal (including CCS)

• No single policy instrument likely to be sufficient on its own

• Broad use of market mechanisms – depreciation schemes, tariffs, preferential financing, taxation, targets and emissions trading

Page 26: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

26 26© World Business Council for Sustainable Development

Action in key sectors

Industry & Manufacturing• Focus on efficiency • R&D support for breakthrough technologies, and rapid

deployment of best available technologies• Expand use of project based mechanisms (sectoral CDM)• Industry performance standards

Mobility• Boost public and consumer awareness of mobility choices• Policies supporting vehicle efficiency and alternative fuels • Sector efficiency agreements and fleet incentives• Develop integrated public / private transport networks• Price signals (taxes, consumer incentives)

Page 27: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

27 27© World Business Council for Sustainable Development

Action in key sectors

Buildings• End use efficiency, innovative design • Performance standards, codes and ratings schemes• Many of the technologies for this sector exist today

Consumers• Robust programs targeting efficiency in consumer goods

and services• Education programs encouraging low carbon lifestyles• Recognizable consumer price signals throughout value

chain

Page 28: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

DEDICATED TO MAKING A DIFFERENCE

Title

Additional slides

Pathways to 2050

Focus area

Energy & Climate

Adam Kirkman Program Manager

IEA Paris 15-16 February 2007

Page 29: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

29 29© World Business Council for Sustainable Development

Industry and manufacturing: Wide portfolio of measures and options

Emissions reduction measures:Increase the deployment of currently best available technologies (BATs) especially to developing countries;Improve energy efficiency and fuel conservation;

Develop new low-energy and low-carbon intensive technologies;

Shift towards electricity and bio fuels.

Energy use and emissions levels are rising in industryand manufacturing due to:

Rising population levels;Continuing economic growth (e.g., GDP per capita in Chinaincreases by more than a factor of 7 until 2050).

Page 30: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

30 30© World Business Council for Sustainable Development

Developments in the Mobility Sector

Energy consumption in the mobility sector (EJ) Marine bunkers

120

100

40

60

80

20

0

Aviation

Rail transport

Vehicles / Road transport

TrendsShift towards mass transportation, which is about seven times more efficient than a light duty vehicle;Need to significantly increase the deployment of highly efficient and hydrogen vehicles;Growing emissions in the aviation sector due to high demand and absence of a large-scale alternative to current conventional fuels.

Page 31: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

31 31© World Business Council for Sustainable Development

What has to change in road transport?

Road transport (vehicle-kms, trillions)2002

0 5 10 15 20

22.50 5 10 15 20 25

280 5 10 15

13.92025 2050

25%

15%

Fuel mix in road transport (%)

2002 2050

10080

0

604020

Hydrogen

Fossil

Bio fuels

60%

Vehicle distribution (millions)2000

1000

0

500Hydrogen

400

High efficiency

Conventional

1100

By 2050Average vehicle efficiency has increased significantly and emissions from road transport have decreased by nearly 40%.

Page 32: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

32 32© World Business Council for Sustainable Development

Megatrend shifts in buildings

Carbon emissions, GtC(% of world total)

0.78 GtC(11%)

Energy use, EJ(% of world total)

104 EJ(35%)

237 EJ(43%)

0.75 GtC(9%)

2002 Pathways 2050

Energy consumption and emissions can be reduced by:

Radical design;Placement;Efficient appliances;New materials;In-situ energy generation.

Energy consumption increases due to:

Rising living standards;A growing service sector;The information economy;A shift from rural to urban living.

Page 33: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

33 33© World Business Council for Sustainable Development

Towards a zero-energy home

Trees to provide shadeand cooling in summer,and a shield againstcold wind in winter

Transparent design toreduce the need for lighting

Wood as a building material withadvantageous insulation properties,which also stores carbon and is often produced with biomass energy

Ventilated double skin facades toreduce heating and coolingrequirements

Rooms that are notnormally heated(e.g. a garage) servingas additional insulation

“Low-E” glass coating to reduce theamount of heat absorbed fromsunlight through the windows(windows with the reverse effectcan be installed in colder climates)

Solar photovoltaic panels forelectricity production and solarthermal panels for water heating

Heat pump systems that utilize the stabletemperature in the ground to support airconditioning in summer and heating or hot watersupply in winter

New batterytechnology for thestorage of theelectricity producedby solar panels

Page 34: Framework conditions for technology development and deployment · The WBCSD Energy and Climate Trilogy Facts and Trends to 2050 - Energy and Climate - dilemmas and challenges (2004)

34 34© World Business Council for Sustainable Development

The power of consumer choices

Today:Energy characteristics of goods and services hardly affect our consumer choices;Lack of consumer awareness regarding energy and carbon issues.

Household 4.09Car travel 2.20Air travel 3.11Waste 0.25Total: 9.65

Two families, two footprints (tons of carbon p.a.)

The different choices we make today can significantly affect our carbon footprint

By 2050:Society has understood that their choices affect the energy balance;The energy impacts of our choices become completely transparent;Products will have a low-energy and low-carbon value.

Household 0.20Car travel 0.23Air travel 0.32Waste 0.10Total: 0.85

Consumer choices as a cross-cutting trend affect all the other megatrends.

Source: BP carbon Calculator