MARKYOUR

FREE TIMES WEB • EVENTS • BLOGS • SPECIALTY MAGAZINES

PROMOTIONS • SOCIAL NETWORKING

2011 Media Kit

803.765.0707 | 803.765.0727 fax | free-times.com | 1534 Main Street, Columbia, SC 29201

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Ready, aim, FIRE! In today’s competitive marketplace you need

a trusted brand that can deliver a highly targeted message

to your customers who are seeking out media in ways no one

thought possible 23 years ago. Free Times is moving more

papers than ever! From this core it has extended its brand into

a number of compelling products that allow you make an

impact. Our team can help you identify and target your

customers in more creative and effective ways than any other

media company in Columbia. Target your customer with print, web,

events, mobile...for compelling results that no one can match.

Since 1987, Free Times has created the fabric in which all of Columbia unites.

Free Times is moving more papers than ever, earning a 30% market share

and over 80,000 readers each week. As Columbia’s most established, market-

leading weekly, there’s no better way to reach the audience you need.

educated, locally connected peoplewho are active in the coMMunity.

We reach 30% of all adults in Columbia. Source:

Media audit

GENDER EDUCATION AGE HOUSEHOLDINCOME

FEMALE 50%

MALE 50%

18-2413%

Other7%

55-6416%

45-5428%

35-4421%

25-3415%

MORETHAN $75K

30%

$35-$49K34%

UNDERGRADUATE37.8

SOMECOLLEGE

21%

HIGH SCHOOL24%

GRADUATESCHOOL

13%LESS

THAN $35K19%

WHO’S OUR AUDIENCE?

$50-$74K17%

free-times.com Breaking news, events calendar, and the inside scoop on what to do.

Free tiMeS BlogS You don’t have to wait until the paper hits the streets to get your Free Times fix: check out our new, arts, music and sports blogs throughout the week at free-times.com.

freetimesrealestate.com Hottest new neighborhoods, top listings, top agents, service marketplace and much more.

aBode Found at free-times.com.Whether you’re moving, renovating or just dreaming about future plans, Abode is your go-to resource for great local home ideas.

Social networKing Let Free Times help you develop a social media and search based marketing plan (Facebook, MySpace, Twitter).

BeSt oF party Get your brand in front of the movers and shakers of Columbia at our largest (and most talked about) annual event.

MuSic crawl 30 bands,5 venues, 6 stages, one night.

St. patricK’S day The official guide and media partner of Columbia’s largest annual outdoor festival.

career Fair Annual job fair uniting Columbia’s best employers with qualified local candidate.

cuStoM puBlictionS and art ServiceS Let us create your magazine and help deliver your story.

WEBSpecialTYmarkeTing

Circulation guaranteed by:

Top reads on free-times.com

MUSIC28%

EVENTS19%

NEWS17%

DINING13%

THISJUST IN

12%

OTHER11%

Ft weddingS A comprehensive guide to wedding and honeymoon services in Columbia and beyond. FT Weddings reaches local brides during the two most popular booking times.

green iSSue Published in April around Earth Day, the Green Issue brings together all kinds of ideas for being more eco-friendly and highlights some efforts already under way in our community.

SuMMer caMpS guide

A comprehensive guide to area camp offerings, featuring articles on the Midlands’ most exciting camps. This guide will be inserted into Free Times four weeks in a row so parents will have plenty of time to get kids signed up.

giFt guide a full color pull-out that provides information on where to shop for the holidays.

Menu guide A bi-annual pull-out guide that provides a collection of menus from local eateries.

BiteS & SightS For over five years, Bites & Sights has been Columbia’s premier visitor’s guide to restaurants, nightlife, and attractions.

the Side line Free Times’ game day guide brings the heat with the kind of match-up analysis, players profiles, and league low-down-that real fans can get behind.

SpecialTYmagaZineS

Free tiMeS connectswith the community.partnerships include:City of Columbia Green Business Program

Central Carolina Realtors Association

Greater Columbia Chamber of Commerce

Home Builders Association

of Greater Columbia

Vista Guild

Five Points Association

July 6

13 FT Weddings 20 Menu Guide 27

August 3

10 Best of Columbia 17 Back to School 24

31 The Side Line: E. Carolina/ Get Ahead

September 7 Cultural Season 14 The Side Line: Navy 21 The Side Line: Vandy 28 Bites & Sights/ The Side Line: Auburn

January 5 12

19 Menu Guide 26 FT Weddings

February 2

9 Valentines Gift Guide 16 The Side Line: Baseball 23

March 2

9 Summer Camps 16 St. Patrick’s Day 23 Summer Camps 30 Bites & Sights/ Get Ahead

April 6 Summer Camps 13 1st Time Homebuyers Guide 20 The Green Issue 27

October 5 The Side Line: Kentucky 12

19 Music Crawl 26 Halloween

May 4

11

18 Summer Guide 25

November 2

9 The Side Line: Florida 16 The Side Line: Citadel 23 The Side Line: Clemson/ Gift Guide No. 1 30

June 1 Get Ahead 8

15

22

29 Bites & Sights

December 7 Gift Guide No. 2 14

21 Bites & Sights 28 Get Ahead/ Club Guide

2011 publiShiNg ScheDule

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1,000+cuStOMerS

2,500+eveNt gueStS

95%

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324beSt OF WiNNerS

52 WeekS

3,900 pAgeS

DiStributiONpOiNtS

790

NeWS & OpiNiONSArtS & cultureFOOD & DriNkMuSic, MOvieS& MeDiA

Photo by Brad Allen/High Contrast Studios

80,000readers