www.EpochTimes.com

WORLD’S NO. 1 CHINESE LANGUAGE NEWSPAPER

Founded and Headquartered in USA

2014 USA Media Kit

35 1BillionCountries

21Languages Page Views

“Our Republic and its press will rise or fall together… The power to mould the future of the Republic will be in the hands of the journalists of future generations.” - JOSEPH PULITZER (1847-1911), Founder of Pulitzer Prizes

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World’s Fastest Growing NewspaperWhen the history of newspaper took an unexpected turn by recession

Epoch Times takes greater stridestoward steady growth.

35 countries12 languages

in print21 languages

on line

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America’s No. 1

We are America’s largest, most far-reaching, and most influential Chinese-language publication.

Our circulation is greater because we can deliver what Chinese people need—independent quality news from inside China and around the world, as well as helpful local content that enriches their lives.

In today’s global economy The Epoch Times is considered the true link between East and West - the new Silk Road!

Chinese media in America

Covering500 citiesin 41 states

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Why Chinese people like Epoch Times?

Chinese Americans--Easy to targettend to live in metro areas

Source: OCA and the Asian American Studies Program University of Maryland

Reader Profile

77%readers said they like Epoch Times because the contents are “unique”, “can’t-find-anywhere-else”

76%readers said they like Epoch Times because of “independent, truthful reporting” “free from Chinese government’s censorship” “promotes universal principle of freedom and human rights”

40%readers said they like Epoch Times because the contents are clean and healthy.(no pornography, no violence)

Vast majority are immigrants from Mainland China88% Born in Mainland China 2% Born in Hong Kong 7% Born in Taiwan

Most speak Mandarin at home48% Mandarin13% Cantonese4% Taiwanese34% English1% Other

Most can speak English but the majority only consume Chinese media90% speak some English 55% say their English is good or very good79% had not read an English newspaper in the previous 2 weeks

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Epoch Times reports are quoted by:

Award-Winning Contents

Society of Professional Journalists (SPJ) 2012 Sigma Delta Chi Award for

“exceptional journalism innon-deadline reporting”

AAJA 2005 National Award for “excellence in coverage of

Asian American Issues”

No. 1 in NYPA 2012“Best Special Section Advertising”

2013 Front Page Award for Hurricane Sandy Coverage

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What Are People Saying About Epoch Times?

“It’s a remarkable and professional bottom-up effort, an informative read, a serious enterprise in an age of media decline.” —Danny Schechter, CNN Founding Producer and Emmy Award winner

“To refute those who insist that the web has debased quality journalism, take one look at the Epoch Times.” — The Society of Professional Journalists

“Today when a Reuters reporter interviewed me, he mentioned something which impressed me very much. He said now all the mainstream media in the world are reading Epoch Times.”—Tang Baiqiao, President of China Democracy University

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ContentsThe Epoch Times is a general interest news-paper focused on news and lifestyle stories that really matter to our readership.

NewsOur local is your global - local, national, and international news from its point of origin

AutoAmerica’s largest Chinese auto section, news, reviews and maintenance tips

Real EstateTips for home owners, investors, and market analysis

EducationResearch and advice from pre-school to post-secondary, second grade to second career

FoodRecipes from around the world, fine dining and healthy eating

TravelInternational and local destinations and travel tips

CultureArts, culture and ancient tradition

BusinessBusiness news, market information,investment trends

LuxuryTop quality watches, jewelry, beauty & fash-ion for men and women, product information, brand stories

HealthFitness and health news and views, traditional, alternative and Chinese medicine

CareersJob search trends, success stories, hotcareers and team building

EntertainmentCelebrity news, film reviews, music

LawyerFrom immigration and criminal law, to tax planning and traffic tickets, practicval advice from legal experts

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Total U.S. : 399,000 copiese per week

Weekly Mon Tue Wed Thu Fri Weekend

Atlanta 10,000 10,000Boston 10,000 10,000Chicago 13,000 13,000Dallas 6,000 6,000Detroit 4,000 4,000Florida 6,000 6,000Houston 10,000 10,000Los Angeles 100,500 15,000 15,000 15,000 15,000 18,500 22,000New Jersey 13,000 13,000New York 82,000 11,000 11,000 11,000 11,000 20,000 18,000Philadelphia 45,000 38,000 7,000San Diego 6,500 6,500San Francisco 71,000 12,000 12,000 12,000 15,000 20,000Seattle 9,000 9,000

Epoch Times is the only Chinese language media that has been audited by BPA Worldwide, the global industry resource for verified audience data and media knowledge.

“The relationship between publisher and advertiser is based upon trust.”-Robert Troutbeck, Audit Bureau of Circulation Board Chairman

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Rates

Color ad*Front page: B/W rate x 250%Section front page: B/W rate x 175%Section back page: B/W rate x 165%Back page: B/W rate x 200%Inside color page: B/W rate x 150%* Not all color options are available.

PlacementFixed page requirement: extra 20%

Wrapper ad(with The Epoch Times Logo in front page)

Two page wrapper (first 2 pages, 1st section)2 x B/W rate x 200%Four page wrapper (first 2 pages, and last two pages, 1st section)4 x B/W rate x 175%

Translation fee$75/hour

Full Page 1/2 page 1/4 page 1/8 page 1/16 page

1/32 page

Atlanta $1,221 $627 $370 $206 $112 $62

Boston $1,221 $627 $370 $206 $112 $62

Chicago $1,221 $627 $370 $206 $112 $62

Dallas $948 $521 $288 $158 $88 $48

Detroit $616 $339 $186 $102 $56 $31

Florida $616 $339 $186 $102 $56 $31

Houston $1,221 $627 $370 $206 $112 $62

Los Angeles $1,769 $978 $535 $295 $163 $88

New Jersey $1,221 $627 $370 $206 $112 $62

New York $1,769 $978 $535 $295 $163 $88

Philadelphia $948 $521 $288 $158 $88 $48

San Diego $948 $521 $288 $158 $88 $48

San Francisco $1,769 $978 $535 $295 $163 $88

Seattle $616 $339 $186 $102 $56 $31

Washington D.C. $1,221 $627 $370 $206 $112 $62

Effective thru Dec. 31, 2014(Black & White, Net Rate)

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Full page 11.5 inch (W) X 20.9 inch (H)

1/2 page, Horizontal 11.5 inch (W) X 10.44 inch (H)

1/4 page, Horizontal 11.5 inch (W) X 5.16 inch (H)

1/4 page, Vertical 5.69 inch (W) X 10.44 inch (H)

1/8 page, Horizontal 11.5 inch (W) X 2.52 inch (H)

1/8 page, Vertical 5.69 inch (W) X 5.16 inch (H)

1/16 page, Horizontal 5.69 inch (W) X 2.52 inch (H)

1/16 page, Vertical 2.78 inch (W) X 5.16 inch (H)

1/32 page, Horizontal 2.78 inch (W) X2.52 inch (H)

Shoulder ad (if in one ad) 7.60 inch (W) X 1.75’’ inch (H)

Shoulder ad (if in 2 ads) 3.75 inch (W) X 1.75’’ inch (H)

6 columns, 2” each columnFull page: 120 column inches

* Other special sizes are also available upon request. Ads can be based on column inches. Same specification options apply for both Chinese and English Editions.

Advertisement Specifications

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Technical RequirementsDigital Files: All files must be in CMYK if they are in color. Resolution should be no less

than 300 dpi. Text/Copy: All fonts must be embedded into flattened files. Reverse type should be no

less than 10pt. For best quality, avoid reversing small type with fine serifs. Images: Provide all vector files as Illustrator CS3 EPS and outline all fonts. Provide all

photo/bit-mapped images as Photoshop CS3 EPS (Tiff is necessary) as 300 dpi. All scans must be high resolution at 300 dpi at 100% in CMYK to ensure maximum print quality reproduction.

Software: PC - Adobe Illustrator CS3 or lower, and Photoshop CS3 or lower. Adobe

Acrobat 7 or lower. All work must be provided with digital or calibrated color proofs.

PDF Files: Must be camera-ready, high-resolution and supplied with trapping, fonts and graphics embedded into the documents.

Supplied Files: We accept all final files on a CD or via email or through ftp.

Color Proofs: All materials must have at least 1 black and white proof, accompanied by either a digital or calibrated color proof of the job.

Deadlines: If the file is Camera-ready, 12 PM noon of two business days prior to the

production date.

If artwork production service is needed, 5 business days prior to the publication date.

Space reservation: 4 business days prior to the publication date.

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DistributionEpoch Times is the most widely distributed Chinese language newspaper in the US and around the world.

Our distribution method and network is well tailored to each local community’s unique target readers. From hand delivery, newspaper stands and boxes, subscription mailing to private homes and institution bulk mailing, we get each copy of our newspaper into the hands of our readers.

Our newspaper is widely accessible in major Chinese or Asian residential neighborhoods, business or community centers, supermarkets, grocery stores, restaurants, language schools and universities, office buildings, bus terminals, public libraries. We go beyond the Chinatown area, penetrating widely and deeply into the Chinese communities everywhere, both urban and suburban.

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Epoch Times website is ranked #1 among all overseas Chinese media websites

Epoch Times Website - King of SEO, on Google SearchOut of 105,000,000 resulfs!!!

Digital Capability

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Epoch Times World Journal

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Our Advertisers

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Why Epoch TimesIt’s easy to place an ads but it is hard to move people’s hearts and minds. As the world’s No. 1 Chi-nese language media, we have captivated the hearts and minds of today’s most highly sought-after Chinese consumers from around the globe.

Facts & Insights “In late 2012, Chinese consumers surpassed American shoppers as the world’s No. 1 purchaser of luxury goods” – Bain & Co., 2012

“72 percent of Chinese luxury goods purchasers made purchase overseas, with cosmetics, watches, and handbags the top purchases.″ – KPMG, Jan. 2013

A new wave of buyers from China is snapping up luxury properties across the U.S., injecting billions of dollars into the country’s residential real estate market ″– Wall Street Journal, 2012

• Ground-breaking knowledge in the Chinese market• Deep insights into the Chinese buyer’s mentality and behavior• Well integrated media strategy across print, digital, social and mobile devices• Highly effective and scalable solutions• Knowledge, experienced service professionals with track record success in the Chinese market• Superior technical team that specializes in Search Engine Marketing

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New Wave of Wealthy Chinese Emigration

EB5 is a US immigration visa program that requires applicant to put down at least US $1 million investment in the US. In 2012, more than 80% of the EB5 visa applicants are from China.

60% of wealthy Chinese in China are emigrating to western countries

U.S. is the No. 1 choice of Chinese people to immigrate

New Trend

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New TrendChinese Wealth Coming to America

The Chinese are bringing huge wealth from China to the western coun-tries, among which US is their top destination.

US is the No. 1 destination desired by the super rich Chinese immigrants 1

Sources: Central Committee of Discipline of Chinese Communist Party; Radio France; Princeton China InitiativeVoice of America; Global Financial Integrity

2011 2012 2013

$ 600 Billion

$ 1,000 Billion

$ 1,500 Billion

10% of China’s GDP

13% of China’s GDP

20% of China’s GDP

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“The greatest success I had is working with Epoch Times becausesellers love to hear that they advertise in this amazing newspaper and I had a lot of success and the results through the ad I place.”

- Ken Deleon, No. 1 US real estate agent (2011 WSJ ranking)

Ken Deleon’s Award-Winning Chinese Website Built by Epoch Timeshttp://www.deleonchina.com/

Testimonials

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“We’ve been having a wonderful partnership with Epoch Times now go-ing on for the 3rd year. We’ve got many wonderful feedback coming from clients who used Epoch Times as resources.”

- Michelle Klein, Vice President, Marketing Roche Bobois, North America

Case StudyAn advertising campaign turned Roche Bobois into arecession-proof company

In 2009, retail industry was hitting a wall in a recessive economy. French luxury furniture company Roche Bobois pumped money into advertising with traditional English media outlets. The market seemed saturated and didn’t respond

Store traffic quickly increased with Chinese customers, many of whom never heard about Roche Bobois before. A Chinese customer who first heard about Roche Bobois from the ads walked in and bought $28,000 furniture.

Roche Bobois began targeting the Chinese consumer market and launched its first Chinese ads in Epoch Times in New York in November 2009.

Roche Bobois did 4 campaign in 2010. All achieved spectacular results. In the spring campaign, more than half of the sales revenue came from the Chinese customers.

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Ad Samples

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Ad Samples

Contact

Epoch Times 9550 Flair Drive Suite #11 El Monte, CA 91731 USA Phone: 1-626-278-6859 Email: Grace.Chi@ntdtvla.com Chinese Web: www.EpochTimes.com English Web: www.TheEpochTimes.com