FREEDOMS PARTNERSHIP OPPORTUNITIES

C O M I N G T O D R E X E L U N I V E R S I T Y J U L Y 2 0 2 0

PHILADELPHIAFREEDOMS.COM

2020 PLAYER LINEUP TO BE ANNOUNCED

A Whole New Game –Coming to the heart of the City!

Drexel University, July 2020

• Superstar players & coaches like the Bryan Brothers – the winningest doubles team in history! – Taylor Townsend, Sloane Stephens, Judy Murray & more

• Billie Jean King’s gift to the sport – a unique gender-equal format – men and women playing together on a team --fast-paced play, creative fan engagement, and savvy social media

• Live music and unique entertainment (Woodstock Night, British Invasion Night, Fashion Event, Ball Dogs & more!)

• Experiences you’ll never forget!

PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom 2

Drexel UniversitySummer 2020

• Announcing our brand-new site in the heart of Philly – the beautiful, state-of-the-art Daskalakis Center – the “DAC” – on the campus of Drexel University

• Centrally located @Market &33rd/ Convenient parking/steps from 30th Street Station and all mass transit/easy access from the Schuylkill Expressway

• Summer in the City -- pre-match dining and fun in the vibrant neighborhood of University City

3 PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom

Billie Jean King & the Philadelphia Freedoms…

• Not just any tennis match –the most famous one in history –The Battle of the Sexes

• Billie Jean King won this match…which gave her an idea – use tennis as a platform for social change

• So Billie Jean King co-founded World TeamTennis

• WTT is a fast-paced, super-charged tennis competition – with men and women playing together equally

• The Freedoms became Billie Jean’s team and Elton John wrote a hit song for her and the team –“Philadelphia Freedom”

• So it began…

• Recipient of America’s highest civilian honor, Presidential Medal of Freedom

• “One of the Most Important Americans of the 20th Century” –Life Magazine

• Co-Founder of World TeamTennis, Founder of the Women’s Sports Foundation, Women’s Tennis Association & the Billie Jean King Leadership Initiative

• Namesake of the USTA Billie Jean King National Tennis Center, site of the US Open

• International Tennis Hall of Fame inductee (39 Grand Slam titles)

• Inspiration for the hit motion picture The Battle of the Sexes with Academy Award winning actress, Emma Stone, playing the role of Billie Jean King

It all began with a tennis match…

BREAKING NEWS - #1 on Newsweek list of “Women Who Changed the World in the Last Century” – January 2020

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#ServingFreedom Promotion…

PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom

PROMOTION HIGHLIGHTS BY THE NUMBERS:

430,376Patrons in the databases of Wells Fargo Center e-blasts

30,000 +

Unique page views on PhiladelphiaFreedoms.com

2.1 millionImpressions from our MNI Digital Marketing Campaign

75,000+Unique visitors on the league site, WTT.com

170,000+Impressions from Retargeting Campaign

2.1 millionPECO customers receive statement inserts in June &July

1,000,000+Impressions:▪ ESPN, ESPN2, Fox News, CNN,

HGTV, Bravo, E!▪ Additional Promotion Highlights:▪ Approximately 40 billboard

locations throughout the area▪ SEPTA Regional Rail▪ SEPTA bus backs, Suburban

Station digital▪ Selected radio promos and ticket

giveaways

500,000+Followers of @BillieJeanKing see her Freedoms posts

1,408,036Impressions and 55,000 engagements from our 2019 social media season tally

450,000+Viewers on CBS NetworkCBS Sports Network – 15 total matches during the seasonESPN+ - 18 total matchesNBC Sports PhiladelphiaWTT.tv – 59 live-streamed matchesCBS 3 & CW Philly – Official Sponsor

Plus…High-visibility billboards on I-76, I-95, and the Schuylkill Expressway

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#Serving Freedom Assets

PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom

EXPERIENCESA Conversation with Billie Jean King

BRANDINGCBS Sports Network, ESPN+

COMMUNITY

20 Pop-Ups in 2020!

A Conversation w/Billie Jean King, Venus Williams, Valerie Camillo & Friends

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#Serving Freedom Assets

PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom

EXPERIENCES

“A Conversation with Billie Jean King”

• A unique and memorable program with an iconic leader and social visionary

• Billie Jean King to participate in a “conversation” with other special guests

• Topics can include business and leadership, diversity and inclusion, and “The Battle of the Sexes”

• VIP Tennis Experience with a Superstar Pro – on the Freedoms’ home court

BRANDING

•Prominent positioning in signage, event graphics, advertising materials & all references; social media campaign

•Advertising schedule – TV, radio, billboards, posters, online

• In-game – FanCam, Lucky Row, Text-to-win, On-court presentations

•Best seats in the house – VIP tables, Courtside Club access, special amenities

• TV – CBS Sports Network, ESPN+, WTT.com, CBS 3

COMMUNITY

•20 Pop-Ups in 2020!

•Taking tennis to the streets of Philly – iconic locations & neighborhoods – for the youth of our City, in partnership with Legacy Youth Tennis & Education

•Charity Benefit – The Freedoms have raised over $1.5 million for local causes in the last six years

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#Serving Freedom Sample Partnerships*

PhiladelphiaFreedoms.com | @PhillyFreedoms | #ServingFreedom

Platinum

Category exclusive

✓ Prominent listing on all advertising and marketing materials

✓ Prominent inclusion in social media and press releases

✓ Dedicated social media campaign

✓ Courtside signage and LED messaging

✓ Arena branding – Media Center, Autograph Sessions, Starting Lineups

✓ Lucky Row, Fan Cam, Jamination, Text-to-Win in-game promotions

✓ Cross-platform content promotions; online contests

✓ Courtside tables with VIP amenities and additional match tickets

✓ Private on-site hospitality access with a Billie Jean King appearance

✓ Invitations to “A Conversation with Billie Jean King” w/VIP photos & seating

✓ Tennis hit with Freedoms players

✓ Special on-site branding opportunities

✓ Pro-Am Invitations

Gold

Category exclusive

✓ Listing on selected advertising and marketing materials

✓ Inclusion in social media and press releases

✓ Dedicated social media campaign

✓ Courtside signage and LED messaging

✓ Cross-platform content promotions

✓ Courtside table with VIP amenities and additional match tickets

✓ On-site hospitality access with a Billie Jean King appearance

✓ Invitations to “A Conversation with Billie Jean King”

✓ Special on-site branding opportunities

✓ Pro-Am invitations

✓ On-site promotions & displays

SilverCategory exclusive

✓ Listing in press releases and e-blasts

✓ Arena signage and LED messaging

✓ Corporate promotion opportunity

✓ Courtside seats with VIP amenities and ten (10) additional match tickets

✓ Opportunity for on-site hospitality

✓ Freedoms team appearance at event

✓ Pro-am invitations

*All partnerships are customized

@PhillyFreedoms | #ServingFreedom© 2020 Philadelphia Freedoms, LLC. All rights reserved.

“If you have ever seen a Freedoms match, you have seen my philosophy of life in action – men and women competing together on a team and both genders making equal contributions to the result.”

—Billie Jean King

PHILADELPHIAFREEDOMS.COM@PhillyFreedoms

Please contact for a customizedcorporate partnership:Barbara Perrybperry@wtt.com215 667 8132

2020 Home Schedule

July 16 Washington KastlesJuly 17 Las Vegas RollersJuly 22 Orlando StormJuly 23 Chicago SmashJuly 24 Orlando StormJuly 29 Springfield LasersJuly 30 Chicago Smash