Marketing Marketing Presentation Presentation

Topic: Marketing Mix (4Ps) and SWOT AnalysisTopic: Marketing Mix (4Ps) and SWOT Analysis

Presented to:Presented to: Sir. Usman YousafSir. Usman Yousaf

Presented by:Presented by: Muhammad AhsanMuhammad AhsanRoll No. 15 (SS)Roll No. 15 (SS)22ndnd Semester BS Statistics Semester BS Statistics

University of SargodhaUniversity of Sargodha

Marketing MixMarketing Mix The set of controllable tactical marketing tools __ Product, Price, and promotion that the firm blends to produce the response it wants in the target market.

• Product• Price• Place• Promotion

Product:Product:Product means the goods and services

combination the company offers to the target market.VarietyQualityDesignFeatures Brand namePackagingServices

Fri ChiksFri ChiksProducts Products (organization)(organization)

Burgers Karizma Burger Reggy Burger

Pizza These types of Pizza.

1. Pikkel (Punjabi) Pizza(Achar, Chicken, Tomoto, Onion, B. Paper)

2. Kabab Pizza (Chi kabab, Onion, Tomato, B.Paper, Chicken)

3. Chi Tikka(Fajita, Onion, B.Paper)

4. Chi Chappli Kabab(Chi Chappli Kabab, Onion, B. Paper)

5. Fri Chiks Special(Chi Tikka, Fajita, CHI Sausages, Onion smoked hicken, B. Paper

Mashroom)

6. Hawain Pizza (Chicken Sausages , Tomato, Pione Apple)

7. Chi Sausages (Sausages, B. Paper, Onion, Tomato, Mushrooms)

8. Vegetable Pizza(Onion, B. Paper, Mushroom, tomato, B. Olive, sweat Corn)

9. Mutton Tikka(Mutton Tikka, Onion, B. Papper, Tomato, B. Olive)

10. Mutton Chappli Kabab(Mutton Chappli, Onion, B. Papper, Tomato, B. Olive)

11. Beef Tikka(Beef Tikka, Onion, B. Papper, Tomato, B. Olive)

Products Products (organization)(organization)

Chicken PiecesHot WingsNuggetsFrench Fries Ice Cream Fruit SaladRice Drinks Dinner roll

Price:Price:Price is the amount of money that a customers have to pay to obtain the product.

List price

Discounts

Allowances

Payment period

Credit terms

Prices of Products Prices of Products (organization)(organization)

• Pizza :(Pikkel, Kabab, Chi Tikka, Chi Fajita, Chi chappli Kabab)

Size Price

Small 7 Inches 190/-

Medium 10 Inches 425/-

Large 13 Inches 625/-

Pizza:Pizza: (Frichik’s Special, Hawain, Chi Sausages, Mutton (Frichik’s Special, Hawain, Chi Sausages, Mutton Tikka, Beef Tikka, Vegetable pizza)Tikka, Beef Tikka, Vegetable pizza)

Size Prices

Small 7 Inches 230/-

Medium 10 Inches 485/-

Large 13 Inches 725/-

Products Prices

Burgers:Karizma BurgerReggy Burger

130/-

90/-

Chicken Pieces1 Pcs. Chicken

5 Pcs. Chicken

10 Pcs. Chicken

80/-

350/-

700

Hot Wings 5 Pcs.

10 Pcs.

90/-

170/-

Products Prices

Nuggets

5 pcs

10 Pcs

90/-

170/-

French FriesRegular

Large

Family

60/-

70/-

150/-

Ice Cream Cup 50/-

Fruit Salad Reg

Salad Bowl Large

80/-

140/-

Products Prices

Rice 70/-

Dinner Roll 15/-

Cheese 15/-

Drinks Coke/ Fanta/ Sprite-Reg

Coke/Fanta/Sprite

Mineral Water Reg

Mineral Water Large

1.5 Ltr. Coke/Sprite

35/-

45/-

25/-

40/-

100/-

Place:Place:

Place includes company activities that make the product available to target consumers. Channels CoverageAssortmentsLocationsInventoryTransportationLogistics

Place Place (Organization)(Organization)

Farooq Colony Chowk University Road SargodhaCoverage:

Fri Chiks Cover all type people like elite, Middle and low class. But especially

cover Business Community. Assortments:

8-11pm mostly come here families.

Transportation:Every time transports Available on University Road.

Location:Fri chiks is situated one of the most busiest Road of Sargodha (University road.) Fri chiks is situated in centre of Sargodha near University of Sargodha.

Promotion:Promotion:

promotion means activities that communicate the merits of the product and persuade target consumers tm buy it.

Advertising

Personal Selling

Sales Promotion

Public relations

Promotion Promotion (organization)(organization)

Advertising:Fri Chiks use method of advertising like Bill boards, banners, posters, Radio, Local Channel and promote the business.

Personal Selling:Fri chiks hired the Educational Person Like Accountant, Sales man, Spot boy and cooking department also very experienced in their profession.

Public Relations:Their relations with public is very good.

Marketing Analysis Marketing Analysis

SWOT AnalysisSWOT Analysis Managing the marketing functions begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT Analysis, by which it evaluates the company’s overall Strengths (S), Weaknesses (W), Opportunities (O), and threats (T).

Internal StrengthInternal capabilities that may help a

company reach its objectives

WeaknessesInternal limitations that may

interfere with a company ability to achieve its objectives

External Opportunities External factors that the company may be able

to exploit to its advantage

Threats Current and emerging external factors that may challenge the

company’s performance

Positive Negative

SWOT analysis:SWOT analysis:

Strength:Strengths include internal capabilities, resources, and positive situational factors that may help the company to serve its customers and achieve its objectives.

Weaknesses:Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance.

Opportunities:Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage.

Threats:Threats are unfavorable external factors or trends that may present challenges to performance.

SWOT Analysis SWOT Analysis (Organization)(Organization)

Strength: Quality: (Pizza quality is very good Vs other organization, Hot wings,

Nuggets)

Prices: (Prices is affordable)

Comfortable and air conditions environment: Family Hall, and Party Hall, children Playland Machineries (good and Modern Machinery are used) Management Every Deal with Drink Free Staff is Hard Working Time (Every deal time maximum 15 min) Generator

SWOT Analysis SWOT Analysis (Organization)(Organization)

Weaknesses: By Hook and Croock (Cashier Person every day 1000/- saved) Salary ( the salary of employees is too less 4000/-) duty timing is 8

hours Dating Point

Opportunities: Mid Night offer (Karizma burger um stick reg coke. Rs. 190/-) Mid night Mazza (Karizma burger reg coke 130/-) Big Place for Car parking The facility of Free Home Delivery Time Open at 9:00 am to 2:00 pm

SWOT Analysis (organization)SWOT Analysis (organization)Threats: KFC

(The most famous in the world so he can attract the people)

New and good quality Foods are introduce in Sargodha. AFC Al Maida

Questions:

Suggestions:

Comments:

Thank You