from analytics to experience
TRANSCRIPT
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From analytics to experience
0889231 Mako Shimomura
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Big data is a buzzword, or catch-phrase, used to describe a massive volume of both structured and unstructured data that is so large that it's difficult to process using traditional database and software techniques. In most enterprise scenarios the data is too big or it moves too fast or it exceeds current processing capacity.
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Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, transfer, analysis and visualization.
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In short
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Large and omplex informationlarge complex
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it by tools
analyze and visualize
and
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PROBLEM
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indigestedness
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When
How
What
Where
Who
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Time
Device
Object
Location
User
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What is users’ needs?
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Access log
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In terms of marketers
Which pages they want users to view, consciously?
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In terms of users
Which pages they want to view, unconsciously?
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n & eeds seeds
mismatch between
&
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Japanese entrepreneurial venture
Miapex
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MISSION
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Attainyour apex
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WHY?
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click & tap patterns
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scrolling patterns
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Findyour hot spothot spot
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What kinds of business should they offer their service, analytical engine here?
OR
If you were marketers, would you like to use it? Why? Why not?
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With Miapexyou may discover Insights below