from mullets to man buns: revolutionizing the equinix talent acquisition 2.0 journey | talent...

Larry McAlister Vice President, Global Talent Management

Equinix

From Mullets to Man Buns:Revolutionizing the Equinix Talent Acquisition 2.0 Journey

This is me. October 2013

My Senior Year in High SchoolThis is Me

Evolution of Recruiting

Newspaper AdsPaper Resumes

Online Job BoardsSoft Copy Resumes

ATS’sOther Tech Tools

1950s 1995 1999

TA 2.0 was born…

One Recruiter Universe of Candidates

1.0 2.0

On-Site Interviews for Many Candidates

On-Site Interviews for a Few Candidates

Talent Acquisition 2.0

Know Your Stuff Recruit for Reality Employees as Ambassadors

Define Your Culture and Values


Recruit for Reality Employees as Ambassadors


Know Your Stuff

What would you like in your job description?

The Death of the Recruiter as Order Taker

Become a Trusted Advisor


Know Your Stuff Employees as Ambassadors


Recruit for Reality

Don’t source for candidates who do not exist


Know Your Stuff Recruit for Reality Employees as Ambassadors


Culture and Values: Inside Out Branding


Know Your Stuff Recruit for Reality Define Your Culture and Values

Employees as Ambassadors

Hiring Managers’ New Role in TA 2.0

1. Optimize LinkedIn profile

2. Share job socially with networks

3. Write Glassdoor review

4. Announce opening at next staff

meeting and ask team to do Steps 1-3

5. Plug employee referral program

Social Connectors TrainingFor Employees

Results

Executive Buy-In

CIO is #2 Most Viewed

Transforming Mindsets

Hiring Manager Talent

Acquisition

Team MemberTeam

MemberCompanyEmployee

$2Mreduction in agency spend

YOY Measures based on 1H 2015 Results

30%increase in

total # of hires

August 2014 – July 2015Equinix Total Follower Growth

Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-150

5000

10000

15000

20000

25000

30000

35000

40000 85%increaseintotalfollowers

August 2014 – July 2015Equinix Brand Engagement

Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15 Jun-15 Jul-150

20000

40000

60000

80000

100000

120000

140000

160000

180000

200000

85%increaseinbrandengagement

*Brand Engagement Definition: Candidate researching company or career page, following company, viewing or apply to job.

The Modernized

Mullet

Key Takeaways (No Budget Required)

Know your value and bring data and creative solutioning to every search

Create job descriptions based on the actual talent landscape

Get your executives involved – appeal to their competitive nature

Leverage managers and employees’ networks

Get social – give candidates a glimpse in to your culture with assets and updates

Social Sharing Only Takes a Few Minutes

Questions?

from mullets to man buns: revolutionizing the equinix talent acquisition 2.0 journey | talent...

Recruiting & HR