fuel50: taking on the us as a startup

Anne Fulton, Founder CEOJo Mills, Founder President Product & Client Strategy

Career path software in the USAOur start-up story

www.fuel50.com

[email protected]@fuel50.com

mailto:[email protected]

mailto:[email protected]

Fuel50 Commercial In Confidence – Not To Be Distributed Career Engagement Group

Cloud-based career path software


Over 200,000 users in 21 countries

Addressable Market- $14b HR Tech industry

-11,000 US companies > 1000 employees

- 56% of US companies looking at purchasing additional

HR Technologies- 95% purchasing to improve engagement and

retention- Talent is the #1 issue on CEO’s agenda (PwC 2014)


“2020 The benchmark corporate career path cloud solution in the market. Delivering great career experiences to 3m+ users”

CEG 2020 Vision


Our 2020 vision

2020: 1000 corporate sites by year end at $100,000 p/a

2015: 80 sites by year end 2015 at $50,000 p/a

2018: 400 sites by year end 2018 at $75,000 p/a

https://www.youtube.com/watch?v=l91ISfcuzDw

https://www.youtube.com/watch?v=l91ISfcuzDw


The 3 year strategic action priorities’

1. Build US market / build a direct sales machine

2. Get visible - Build the marketing machine

3. Position Product & Research as Best Practice / Global Thought Leaders



1. Build US market / build the direct sales machine



Fuel50 Career Drive

• How does this feature/development support our business vision and purpose?

• What is the competitive advantage of this feature?

• How does this build client business ROI?

Vision Led Development

In house Team

2015 strategy based on achieving the over-arching goals of:

• New sales • Client retention (limit ‘churn’) • Creating a scalable and best-practice

product and business

Our development objectives

Our pillars

There are four key areas of focus that are critical to support the above:

• Integration (e.g. APIs to Integrate Fuel50 with Client’s HR Systems)

• Security (Application and Network Level)• UX (User Experience, or Engagement with the Software)• Infrastructure (Servers, Databases, Platform Stability and

Scalability)

Constant evolution

Fuel Careers Engage Passion Ignite Potential

Client Customization

• 90% of businesses in the USA suffered some form of hacking in the last 12 months

• 67% were in smaller organizations with less than 100 employees

• 76% of network intrusions came from weak or stolen credentials

• 61% of passwords are re-used across multiple websites

Security

8200 attempts last week alone to hack into our Sophos server from a range of IP addresses all over the world.

From Career Engagement Group

Fuel Girl shares the pain that managers and leaders feel when great people leave. She is passionate about Fuel50 and the difference that it can make to employees and their career experiences.

‘Fuel-toons’


‘Fuel-toons’

We have an array of characters with true ‘Fuellie’ personas that can be used in many different applications.


‘Fuel-toons’

Meet Fuel Girl, she and her friends help us communicate our proposition to our audience in a fun, engaging, yet simple way.


Presenting beautiful, clean material that leaves a lasting impression to anyone who stumbles across our brand.

Research Papers


We boast in our success in a most empowering way –delivering clear evidence and solutions with broad accessibility.

Case studies


The Career Engagement Game is a professionally published book by Anne Fulton and Jo Mills that supports everything we stand for and represents our brand on a whole new level.

Book


New US Board –confirmed

Andrew “Flip” Filipowksi• Recognized HR Tech Guru• Capital raising• Fast growth HR Tech company• Global Entrepreneur of the Year

– Ernst & Young , Merrill Lynch

Brian Platz• Analyst/media connections• Fast growth HR Tech company• Product Strategy• Marketing – created the

“onboarding category

Grant Kreft• Grew US HCM tech company to

$45 m in 5 years• 5 deep in senior HR contacts


Local Board

Pete Weaver• Part of the sonar6 team

acquired by Cornerstone

Peter Idoine• Ex MD Oracle

Career Engagement Group


US ramp – getting established

Established Delaware LLC -LegalZoom

Accts– Peter Harper

Tax Advisors

USConnect

Bank A/c’s

Hiring : healthcare benefits/super 401k

Careful consideration of location

Virtual mentality


Fake it till you make it – the Fuellie way


What people are saying

Disruptive. Innovative. Engaging.

Josh Bersin



Delivering an employee experience

that SuccessFactors & SAP tried to

deliver but failed.

John Sumser, HR Tech Analyst



Self-service gamified

career pathing.

Lauren Weber, HR & Careers

Editor, Wall Street Journal


Wall Street Journal

HR Today


Measurable business impactOur stories

+10%

Company-wide engagement

+30%

Meaningful career conversations

+3% - 30%

Engagement uplifts

Across 50,000+ employees in more than 5 global businesses within 12 months of Fuel50 launch by impacting the career development driver of engagement.

Career development effectiveness gives you a more than 20% greater chance to increase internal recruitment, decrease absenteeism and

unwanted departures, fill mission critical jobs more

quickly, and increase rev/fte.

fuel50: taking on the us as a startup

Business