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MEDIA

In advertising context, media means the channels use to communicate the advertisin

messages. For example the cost media and the print media. The various media used b

advertisers to communicate with the audiences is different in a number of aspects such the type of audience they can reach, cost and quantitative factors etc. These are bas

differences among media concerning the rate and the manner in which the information

communicated and can be possessed by audiences.

Marshall McLuhan says, The medium is the message. This means that

advertisement message is interpreted and influenced by the environment in which it

received and communicated an image that is independent of message content. This effect

known as quantitative media effect.

The role of media is to bridge the difference between the message and the receiver. I

effectiveness is judged on the basis of how many people it delivers the message to,

what level of intensity at cost. All measurement of media effectiveness relates to ho

well the message is transmitted and how well it is received. The terms medium and vehic

are of used interchangeably. However medium is a channel or a system of communicatio

such as newspaper or radio. A vehicle is a specific carries within the channel. To illustrat

the times of India is a vehicle within the print medium or star plus is vehicle within the T

medium.

NEWSPAPER

The news paper is a publication devoted chiefly to presenting and communicating

the news. Newspaper provides an excellent means of keeping well informed on curr

events. They also play a vital role in shaping public opinion.

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A newspaper is a regularly published print product containing vital to the function

the market it serves. Definitions become more important as traditional newspap

companies move from single-product management to multi product management, oft

under the companys brand typically title of the newspaper.

Newspapers have certain advantages over other major news media like televisio

radio, and new magazines. For instance news paper can cover more news and in mu

greater detail than TV and radio news bulletins. A large daily newspaper provides a gre

variety of information. News stories cover the latest development in field such

government, politics, sports, science, business, arts and much more. Editorials and colum

of opinion comment on relevant day issues. Informative feature article examine a wi

range of subjects including fashion, health, child-care, science and technology e

Providing a daily newspaper requires a greater speed and efficiency. Reporter, editors an

photographers work under a constant pressure of deadlines. A large daily also emplo

many other workers including advertising and sales people, artists, printing press operato

technicians, administrative staff, etc.

What newspaper companies are learning is that the value of what they produce is n

the ink on the paper, but the content, depth, segmentation, credibility and emotion

attributes that are delivered in any distribution channel they choose.

A BRIEF HISTORY OF NEWSPAPER

Newspapers in India started with William Bolts, an ex-employee of the British E

India Company who attempted to start the first newspaper in India in 1776. Bolts had to b

a retreat under the disapproving gaze of the Court of Directors of the Company.

Then, in 1789, James Augustus Hicky started Bengal Gazette, a two-sheet newspap

that publicized the private lives of the Sahibs of the Company. In the newspaper, Hick

even dared to mount scurrilous attacks on the Governor-General and Chief Justice, f

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which he was sentenced to one year in prison and fined Rs.5,000, which finally drove hi

to penury. These were the first tentative steps of journalism in India. B. Messink and Pet

Reed were pliant publishers of the India Gazette, unlike their in famous predecessors. Th

colonial establishment started the Calcutta Gazette. It was followed by another priva

initiative, the Bengal Journal.

The Madras Courier was started in 1785 in the southern stronghold of Madra

Richard Johnson, its founder, was a government printer. Madras got its second newspap

when, in 1791, Hugh Boyd, who was the editor of the Courier quit and founded t

Hurkaru. Tragically for the paper, it ceased publication when Boyd passed away within

year of its founding. It was only in 1795 that competitors to the Courier emerged with t

founding of the Madras Gazette followed by the India Herald. The latter was

unauthorized publication, which led to the deportation of its founder Humphreys. T

Madras Courier was designated the purveyor of official information in the Presidency.

In 1878, The Hindu was founded, and played a vital role in promoting the cause

Indian independence from the colonial yoke. Its founder, Kasturi Ranga Iyengar, was

lawyer, and his son, K. Srinivasan assumed editorship of this pioneering newspaper durin

the first half of the 20th century. Bombay surprisingly was a late starter. The BombHerald came into existence in 1789. Significantly, a year later a paper called The Couri

started carrying advertisements in Gujarati.

The first media merger of sorts happened with The Bombay Gazette, which was start

in 1791, merging with The Bombay Herald the following year. Like, The Madras Couri

this new entity was recognized as the publication to carry Official notifications a

Advertisements.

Compared with many other developing countries, the Indian press has flourished sin

independence and exercises a large degree of independence. In 2001, India had 45,97

newspapers, including 5364 daily newspapers published in over 100 languages. T

largest number of newspapers were published in Hindi (20,589), followed by Engli

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(7,596), Marathi (2,943), Urdu (2,906), Bengali (2,741), Gujarati (2,215), Tamil (2,119

Kannada (1,816), Malayalam (1,505) and Telugu (1,289). The Hindi daily press has

circulation of over 23 million copies, followed by English with over 8 million copies.

HISTORY OF FIRST INDIAN NEWS PAPER

James Augustus Hickey is considered as the "Father of Indian Press" as he started th

first Indian newspaper from Calcutta, the Calcutta General Advertise or the Bengal Gazet

in January, 1780. In 1789, the first newspaper from Bombay, the Bombay Herald appear

followed by the Bombay Courier next year (this newspaper was later amalgamated with t

Times of India in 1861).

The first newspaper in an Indian language was the Samachar Darpan in Bengali. Th

first issue of this daily was published from the Serampore Mission Press on May 23, 181

In the same year, Ganga Kishore Bhattacharya started publishing another newspaper

Bengali, the Bengal Gazetti. On July 1, 1822 the first Gujarati newspaper the Bomb

Samachar was published from Bombay, which is still extant. The first Hindi newspaper, t

Samachar Sudha Varshan began in 1854. Since then, the prominent Indian languages

which papers have grown over the years are Hindi, Marathi, Malayalam, Kannada, Tam

Telugu, Urdu and Bengali.

The Indian language papers have taken over the English press as per the latest N

survey of newspapers. The main reasons being the marketing strategy followed by

regional papers, beginning with Eenadu, a Telegu daily started by Ramoji Rao. The sec

reason being the growing literacy rate. Increase in the literacy rate has direct positive ef

on the rise of circulation of the regional papers.

The people are first educated in their mother tongue as per their state in which th

live for e.g. students in Maharashtra are compulsory taught Marathi language and hence t

are educated in their state language and the first thing a literate person does is read pap

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and gain knowledge and hence higher the literacy rate in a state the sales of the dominat

regional paper in that state rises. The next reason being localization of news. Indian regio

papers have several editions for a particular State for complete localization of news for

reader to connect with the paper. Malayala Manorama has about 10 editions in Kerala it

and six others outside Kerala. Thus regional papers aim at providing localized news for th

readers. Even Advertisers saw the huge potential of the regional paper market, partly du

their own research and more due to the efforts of the regional papers to make the advertis

aware of the huge market.

RESEARCH DESIGN

OBJECTIVES OF THE STUDY

To know the distribution process to the agents, sub-agents and to fina

consumers.

To ascertain and access the satisfaction of the agents of Deccan Herald and

Prajavani.

To access the firms strength and weakness in different areas of distribution.

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To understand the agents expectation.

To make the analysis of survey conducted.

To highlight the importance of agents opinion towards the products and

brief history of the company.

To analyze the marketing elements related to Printers (Mysore) Pvt. Ltd.

METHODOLOGY

A descriptive study was undertaken and survey was conducted to collect data. The

study was conducted about the distribution process in Printers (Mysore) Pvt. Ltd. Threspondents (agents) were selected from local area of Mangalore using the simple random

sampling method.

SAMPLING PLAN

Sampling technique used was simple random sampling where in the entire agent

were from Mangalore.

SAMPLE SIZE

The sample size is taken to be 40. Personal visits were made to get the questionnair

filled at the respondents. This gave an opportunity to interact with the respondents an

understand their views about Printers (Mysore) Pvt. Ltd.

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SOURCES OF DATA

The sources used were both primary data and secondary data.

PRIMARY DATA

These are freshly collected data for the first time for a new project, and this happens

be original in character. The primary data in this case has been obtained by meeting t

respondents personally and getting the questionnaire filled by them.

SECONDARY DATA

These are collected and gathered by someone else and which have already be

passed through the statistical process. Secondary data in this case was obtained main

from the company, which has enabled me to get a good understanding about the subje

matter. Internet, journal, magazines were also a very important source of secondary data

TECHNIQUE OF ANALYSIS

Percentage calculation, tabulation, class tables is the technique to analyze the da

collected from the agents. In addition to these tables graphs are also drawn.

PLAN OF ANALYSIS

The primary data collected by survey and informal discussion were analyzed in th

following manner.

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The information collected from the questionnaire was tabulated and made into

compact from every comparison and obtain true and correct picture of age

satisfaction.

Various techniques are used to make the comparison much easier and simple.

LIMITATIONS

Since the project is of a very wide area, the actual study is carried out only at Printe

(Mysore) Pvt. Ltd., in Mangalore. The findings and conclusions cannot be generalized

over the country. The study report taken as a sample for the organization.

The study is restricted only to the agents in Printers (Mysore) Pvt. Ltd., Mangalore.

The respondents cannot provide relevant information.

Time constraint.

THE PRINTERS (MYSORE) PVT. LTD

(proprietors of Deccan Herald and Prajavani)

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Late Mr. K N Guruswamy

The founder of The Printers (Mysore) Pvt. Ltd

DREAM OF A VISI ONAR Y

Mr. K N Guruswamy had a dream. The year was 1948. The heady days just afte

the nation's independence. Mr. Guruswamy had dedicated his life to truth and impartiality

and he would not rest till his vision took concrete form. The result was The Printer

(Mysore) Private Limited and its publications - Deccan Herald, Prajavani, Sudha an

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Mayura. An institution that has completed 50 glorious years of chronicling the joys an

sorrows of the people of Karnataka, India and the world.

Over the years, the group has not forgotten what provides value to readers

Therefore, along with core competency, it satisfies the aesthetic needs of its readers with

innovative layout and design in all its publications. Its well-designed publications achiev

high communication impact by helping the reader cut through all the information clutter

The Group's strong identity is, therefore, the starting point, and not the residue, of any

effort to win and keep readers.

While cementing its traditional strengths, the Group is also geared to face new

challenges and enhance emotional contact with its readers. As the Group believes tha

'change is the only constant', it treats critical thinking as a dynamic process and keeppace with the rapid change in the newspaper and magazine publishing industry.

CORPORATE PHILOSOPHY

The Printers (Mysore) Private Limited continues to give shape to the founder's ideals

acting as an instrument of service to the people. Here, everybody shares in the pursuit o

excellence. And today's widening geopolitical compulsions only make

the job more challenging. A band of hardcore professionals bonded together by team

spirit, the people at The Printers (Mysore) Private Limited are passionate about growt

and compassionate about people.

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MANAGEMENT OF THE COMPANY

JOINT

MANAGING

DIRECTOR

DIRECTO

R

DIRECTO

R

ADVERTISEMENT

DEPARTMENT

V.P ADVT.

CIRCULATION & H.R.

CURCULATION

DGM-

CURCULATION

DGM-

CURCULATION

AGM-

CURCULATION


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COMPUTERISATION

From manual operations to computerized systems, the Group focuses on Electron

News Transmission and processing. Hence its facility at Bangalore is complet

computerized, right from front end up to billing. It was the first Indian publication

provide notebook computers to all its State correspondents. Moreover, all distr

correspondents have desktops and modems and are connected over I-Net. Since Novemb

1989, Hubli has been a facsimile office - the latest in news publishing the world over. T

Printers (Mysore) Private Limited was the first Indian publication group to introdu

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DGM-

PRODUCTION

AGM-

PRODUCTION

DECCAN HERALD EDITORIAL

DAPARTMENT

ASSOCI

ATE

SENIOR

EDITOR

SR. NEWS

EDITOR

CORRESPOND

ENT

CHIEF OF

CITY

BUREAU

PRAJAVANI EDITORIAL

ASSOCIATE

EDITOR

PADMARAJ D.

NEWS

EDITOR

NEWS

EDITOR

CHIEF SUB

EDITOR

PRODUCTION

DEPARTMENT


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colour in the main issue. Deccan Herald and Prajavani evolved to colour in 1987 wi

colour supplements. Today both newspapers have special sections on every single day

the week and colour on all days of the week. Both magazines also offer high quality colo

forms for both editorial as well as advertisements.

As Karnataka prepares to be the business nucleus of the 21st century, The Printe

(Mysore) Private Limited is also preparing to keep pace with a sophisticated expansion an

integration programme designed to make each of its publications reflect the true essence

the new Karnataka. With this objective, the Group is now focusing on making

publications superior, not just in terms of the reading material but also in technology an

quality.

TECHNOLOGICAL SUPERIORITY

When it started publication in 1948, Deccan Herald was produced on printin

equipment that was comparable to the best in this part of the country at the time. Fro

stereo rotary machines to linotype composing machines to fully computerized editing an

page production systems and web offset colour printing, it has been striding along t

steady path of modernization. The automation extends today to counting, packaging an

strapping of the printed copies rolling out of the rotary machines. Side by side. Advances

newspaper concepts, content, design and layout have helped Deccan Herald keep pace wi

the rapidly expanding interests of its reader.

WELFARE

The blueprint for rapid growth is appreciation, excellent infrastructure and a healthy

and safe work environment that ensures job satisfaction. The Group cares for its people.

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So it has several comprehensive programmes designed to change attitude and behavior an

hone strategic decision making and problem solving skills.

Encouragement received from the Group has helped the DHPV Lalitha Kala Sangha's

troupes to win many major awards and shields in cultural contests at the State level. The

Group's sports squads too have fared well in sports meets and tournaments organized for

the media. A unique feature is the counseling service offered to employees facing crises o

diverse kinds.

REDEFINING EXCELLENCE

Fifty spectacular years of growth, multi-faceted and on target. Fifty years of act

interaction with Karnataka. Its people, their aspirations, and the history they have ma

Today, the Group is poised to stand tall among the newspaper giants of the country.

COMMITMENT TO QUALITY - ISO 9002

As the first step towards total quality, the Group changed its quality control process

from 'reactive' to 'proactive'. And installed a quality system ISO 9001:2000 - model f

quality assurance in production, installation and servicing. With this, the Group has becom

the first publishing house in the country to receive this prestigious certification for all i

facilities. The functions covered in the quality system include advertisement, editoriamaterials, production and training.

TOTAL QUALITY MANAGEMENT (TQM):

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The Group believes in Total Quality Management (TQM) which is an effective syste

of integrating quality improvement efforts so as to provide a product that ensures custom

satisfaction. Every section of the organization is therefore geared to face challenges.

common vision, a common mission and common goals bind people together here. N

content with streamlining its day-to-day functioning, the Group is constantly integratin

quality into its corporate strategic planning process.

Every day Deccan Herald touches the lives of the people of Karnataka. Today th

daily shapes the opinions and directs their actions. Deccan Herald was born 54 years ag

when the first edition hit the streets on June 16, 1948. The newspaper was a reflection

the optimism, and a voice of the aspirations of a newly independent nation.

Proud of its regional moorings and responsive to global changes, Deccan Herald

Karnataka's guide to the times we live in. Karnataka and Bangalore hold a special place

the newspaper's scheme of things, but its coverage of national and world happenings

equally comprehensive and analytical. Deccan Herald is also the voice of the poor and t

underprivileged. On its agenda is a relentless campaign against corruption and advocacy

pro-environment economic development.

The very analytical opinion/policy page presents a variety of views on national, staand international issues. Regular columnists and experts in various fields place the late

events in perspective. The well-written editorials are known for their unbiased a

informed commentary on events and developments. The newspaper's human-intere

reports and profiles of interesting personalities give the reader not only news and views, b

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also the emotions and the drama behind the happenings. Special sections like Miscellan

On the Beat and Around the City encapsulate offbeat happenings in a short and snap

manner.

SPECIAL SUPPLEMENTS

To each his own - that is the rationale behind Deccan Herald's multi-faceted special

supplements. Each Sunday morning the reader finds three special colour sections waiting

on his doorstep.

SUNDAY HERALD is a supplement with strong thought-provoking and mainstrea

concerns, as well as regular features on consumer issues, green subjects, animal welfar

gardening, bridge, crossword and offbeat travelogues. The Entertainment section of t

Sunday magazine tells the reader about all that's hot and happening in showbiz.

ARTICULATIONS is devoted to literature and art, with in-depth interviews, quali

fiction and book reviews. Articulations also include debates on education.

ECONOMY AND BUSINESS is the weekly round-up of thecountry's industry, trade an

commerce. Using interview based articles and features on international developments fro

foreign publications; it also brings in a global perspective on money matters. The comme

column analyses issues like policy decisions, mergers, takeovers and other corpora

events.

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SCIENCE AND TECHNOLOGY carries articles on science, industry, agricultur

development, health, information technology, ecology and research & developmen

Articles are written by experts for the specialist as well as the lay person.

AVENUES are a weekly supplement that focuses on careers, personnel and corporate

management issues. In-depth features on aspects of human resource development and

organizational behavior by management veterans are the section's highlights. Also include

here are appointment advertisements.

SPORTSCENE reviews and previews the sporting action of the week past and the we

ahead. It covers sports personalities, keeps track of developments in sports and profil

regional talent. The supplement unravels controversies and at regular intervals brings

light malpractices and corruption in the sporting arena. Sport scene also has the opini

column which comments on sports related issues. The RESPONSE section gives readers

opportunity to express their opinions on sports matters.

METROLIFE Your bond with Bangalore was started on November 28, 2002. This eig

page tabloid size supplement captures the happenings in and around Bangalore a

contains lively articles on civic issues in the city, eating out, weekend getaways aroun

Bangalore, shopping, fashion, real estate and crime file.

SPECTRUM carries a wide range of articles on the people of Karnataka. Profiles

personalities and development stories from the districts are also included.

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LIVING concentrates on the home and family with a look at contemporary life and fora

into the realms of nostalgia. It features changes in lifestyle. Dress codes, home deco

gardening, child rearing, relationships, attitudes, table manners and home remedies.

OPEN SESAME is a fun-filled eight page tabloid for kids packed with some of the be

children's writing from India, do-it-yourself columns, nature notes, riddles, serial stori

that are specially commissioned, everyday science, reflections of school teachers and th

occasional comic strip.

THE WORLD WIDE WEB:

On April 15, 1996, Deccan Herald launched its Internet edition. Today Deccan Hera

reaches out to the world and its innovative and easy to navigate web site is a big hit wi

netizens.

ZONED EDITIONS:

Deccan Herald's several zoned editions serve to cover local news in greater detail and

highlight the developments in these areas, thus being in touch with readers in every regioof Karnataka.

HUBLI PRINTING

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Karnataka, the land of culture, also happens to be the land of distances. With th

increase in technological sophistication, The Printers (Mysore) Private Limited has found

solution to this problem. The facsimile edition of Deccan Herald and Prajavani w

launched on November 1, 1989. Edited in Bangalore, the news is sent through high spe

telecommunication lines to Hubli-Dharwar where the paper is printed and distributed.

By using the cutting-edge of technology, like total digital workflow, to its advantag

The Printers (Mysore) Private Limited has made sure that its publications reach readers

this region on time. The Group challenged basic assumptions like the problem of distan

and came up with specific strategies to tap resources using technology as a tool. Three 6KB lines enable quick transmission of data. Offset printers like News line 45 and Coro s

which run on state-of-the-art technology can print up to 40,000 copies per hour. As a resu

circulation has increased and the Group is constantly expanding its market in this regio

Readers in the districts of Dharwad, Karwar, Shimoga, Davangere, Bijapur, Bellary an

Belgaum welcome the day with Deccan Herald and Prajavani.

HYDERABAD-KARNATAKA EDITION

In addition to Bangalore and Hubli printing, Deccan Herald and Prajavani start

printing a separate Hyderabad-Karnataka edition in Hyderabad on June 15, 1999

facilitate the readers of the northern Karnataka districts of Gulbarga, Bidar and Raich

getting their papers well in time. The printing was shifted to Gulbarga on March 11, 2001

MANGALORE EDITION

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To serve the interests of the readers in coastal Karnataka and to ensure that they g

their favorite newspaper at the crack of dawn, the Group set up a printing plant

Mangalore and started printing a separate edition on August 25, 2000. The number

editions, districts served and copies printed from these centers are as follows.

BELUR PLANT: Four editions. Serves districts of Bellary, Koppal, Raichur, Bijap

(part), Bagalkot, Davangere, Shimoga (part), Uttara Kannada, Belgaum, Haveri, Gadag a

Dharwad.

MANGALORE PLANT: Two editions serve the districts of Chikmagalur, Shimo(part), Kodagu, Udupi and Dakshina Kannda besides Kasargod.

GULBARGA PLANT: Two editions. Serves the districts of Raichur, Bidar, Bijapur (pa

and Gulbarga.

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MARKETING CONCEPT

Recently, i.e., especially after 1950 the concept of marketing has undergone a gre

change. Today marketing is not considered as a mere physical process or set of activiti

connected with the exchange of goods. It is considered as the philosophy of business. It

connected with the creation of consumers, i.e., identifying the needs of the consumers an

organizing the business accordingly to meet the needs of the consumers. In short, mode

marketing is consumer oriented.

Modern marketing is consumer oriented. That is, it is designed to satisfy the needs

the consumers. The consumer-oriented marketing is a difficult task. For its success (i.e.,

the satisfaction of the needs of the consumers), every business concern has to determ

Marketing mix. Marketing mix is the mixing is the mixing, blending or combination of

four inputs of marketing, viz., the product, price, promotion and place or phys

distribution.

CONCEPT OF MARKETING STRATEGY

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Marketing strategy is a method of focusing an organization's energies and resour

on a course of action which can lead to increased sales and dominance of a targeted mar

niche. A marketing strategy combines product development, promotion, distribution, pric

relationship management and other elements; identifies the firm's marketing goals,

explains how they will be achieved, ideally within a stated timeframe. Marketing strat

determines the choice of target market segments, positioning, marketing mix, and allocat

of resources.

The marketing and sales organization is analyzed for its strengths and curr

activities. For the sale or promote the new products the marketing department of

company is very important. Factors to consider include:

Experience of Marketing/Sales manager including contacts in the indu

(prospects, distribution channels, media), familiarity with advertising and promoti

personal selling capabilities, general management skills and a history of profit

loss responsibilities.

The ability to generate good publicity as measured by past successes, contacts in

press, quality of promotional literature and market education capabilities.

Sales promotion techniques such as trade allowances, special pricing and contests.

The effectiveness of your distribution channels as measured by history of relatio

the extent of channel utilization, financial stability, reputation, access to prospe

and familiarity with your offering.

Advertising capabilities including media relationships, advertising budget, p

experience, how easily the offering can be advertised and commitment

advertising.

Sales capabilities including availability of personnel, quality of personnel, locat

of sales outlets, ability to generate sales leads, relationship with distributors, abi

to demonstrate the benefits of the offering and necessary sales support capabilities.

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The appropriateness of the pricing of your offering as it relates to competition, pr

sensitivity of the prospect, prospect's familiarity with the offering and the curr

market life cycle stage.

ELEMENT OF MARKETING MIX

Marking Mix

Product Price Promotion Place

1) Product: The product is the most important element of marketing mix. In fac

the product is the starting point of all marketing activities. The other marketi

efforts will become useless unless the nature of the product intended for sale

determined and all policies pertaining to the product are properly decided. Th

term product covers the characteristics, shape, design, packaging, branding, an

the product range, the utility of the product and the guarantee and servi

accompanying the product.

2) Price: Price of the products of business concern is a very important element

its marketing mix. Price of the product is of great importance to the seller as we

as consumers. Price of a product is the amount of money for which a produ

can be exchanged. In other words, it is the money value of the product. Pricin

means fixation of the price of a product.

3) Promotion: Promotion means communication with customers to persuade the

to buy a product. Promotion includes the various means of marketi

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communication such as advertising, publicity, personal selling and sal

promotion through displays, sales contests, gift coupons etc.

4) Place (Distribution): Physical distribution is an important element of marketin

mix. It is concerned with making available the goods to the customer at the

places. Place or physical distribution covers the various channels of distributi

like the wholesalers and the retailers, the places where the products should

made available to the customers and the physical distribution (i.e., transportatio

warehousing and storage and handling) of the products.

There are some distribution methods which the consumers will use while buying

products. These include:

On-premise Sales involves the sale of your offering using a field sales organizat

that visits the prospect's facilities to make the sale.

Direct Sales involves the sale of your offering using a direct, in-house s

organization that does all selling through the Internet, telephone or mail order conta

Wholesale Sales involves the sale of your offering using intermediaries or "midd

men" to distribute your product or service to the retailers.

Self-service Retail Sales involves the sale of your offering using self service re

methods of distribution.

Full-service Retail Sales involves the sale of your offering through a full service re

distribution channel.

INTRODUCTION TO DISTRIBUTION CHANNELS

Distribution channels are probably the most viable aspect of any companys marketin

efforts. A recent estimate puts the number of retail outlets in India at 5 millions. The reta

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industry provides livelihood to more than 15 million people in the country. If one includ

in this the number of distributors, wholesaler, agents including the army of life insuranc

agents, transporters, warehouse keepers, and all other entities involved in the distributi

of products and services to the end consumers, one might end up with a mind-bogglin

number. In its contribution to the economy, the sector is far too significant to ignor

Though many people tend to undermine the significant role of the sector, the n

contribution in terms of critical services it renders to the society cannot be ignored. Wh

the manufacturing sector is always given the credit for accelerating the rate of econom

growth and encouraging developmental activities, what is often ignored is t

indispensability of the distribution sector in sustaining the manufacturing sector.

The distribution function is currently undergoing tremendous changes in terms of bo

its span and productivity. As has already happened in the case of manufacturing activitie

modern technology is fast transforming this sector beyond recognition. The focus of a

these changes is number of benefits or delivering the benefits at lower rates. The intern

has enabled manufacturers to perform several distributionrelated activities without t

need for employing intermediaries. While this argument is certainly worth considering, t

need to gain efficiency by way of specialization has blunted this argument to a certaextent.

MEANING OF CHANNELS OF DISTRIBUTION

Channels of distribution refers to the pathway, path or route taken by goods as th

flow or move from the point of production to the point of consumption. In other words, it

the pipeline for goods in their flow from producers to the final consumers. In short, it is throute through which the title to the product passes from the producer, the first owner, to t

ultimate consumer, the last owner.

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NEED FOR AND IMPORTANCE OF CHANNELS OF DISTRIBUTION

The need for and the importance of the channels of the channels of distribution is cle

from the role they play and the functions they perform in the marketing of goods.

Channels of distribution play a very important part in the marketing of goods. Th

importance in the marketing of goods is follows:

i. Channels of distribution serve as a bridge between the producer and the producer a

the final consumers or industrial users, in the sense that it is though the channels

distribution that the producers deliver their goods to the ultimate consumers or user

ii. The channels of distribution help to move the goods from one place to another, a

thereby, and place utility to the goods.

iii. They bring the goods to the final consumers or users, whenever they want them, an

thereby, and time utility to goods.

iv. They help in the transfer of title to goods, and thereby, create possession

ownership utility.

v. They make the goods available to the consumers in convenient unit or size, packag

etc., and thereby, add to the convenience of the consumers

vi. They have vital impact on decision making in all areas of marketing. That is, t

channel decisions determine the size of the sales force, type of sales force, etc.

FUNCTIONS OF CHANNELS OF DISTRIBUTION

i. They facilitate the physical movement of goods from the point of production to t

point of consumption.

ii. They undertake storage of goods.

iii. They transfer or help in the transfer of title to the goods.

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iv. They provide information to the buyers about the availability, features, uses and t

prices of goods in the channel of distribution.

v. They assemble a large variety of goods manufactured by different manufacture

store them, and sort out those goods into small lots or packages which a

convenient to small consumers.

vi. They perform the physical handling activities like transportation, ware housing, e

vii.They undertake financing of marketing activities. For instance, the wholesale

make advance payments to the manufacturers along with their orders. They al

sell goods on credit to retailers.

viii.They undertake the risk involved in marketing activities

ix. .The intermediaries or middlemen provide specialized services of personal sellingx. The intermediaries play an important role in fixing the prices of goods at leve

acceptable to the producers and the final consumers.

IMPORTANT CHANNELS OF DISTRIBUTION

The channels of distribution may be broadly divided in to two categories.

Agent Middleman

Wholesaler Agent middleman

Wholesaler Agent

Middleman

Retailer Retailer Retailer Retailer

~ 26 ~

Manufacturers or Producers

Final Consumers


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1) Direct selling by the manufacturers or producers to the final consumers:

Under this method, the manufacturers or producers sells his products directly to

the final consumer or industrial users without the help of any middlemen. In other

words, under this method, goods move from the manufacturer or producer to the

final consumers or industrial users directly without any middlemen, either merchan

middlemen or agent middlemen entering in to channel.

Direct selling by the producers to the consumers may take any of the following

forms:

(a) Sale at the producers factory or production point.

(b) Sale through manufacturers or producers own retail stores opened at differe

places.(c) House-to house sale or door-to-door sale through own sales force.

(d) Sale by the mail order method, i.e., sale through mail or post.

(e) Sale through mechanical devices or automatic vending machines kept at importa

places where people gather in large numbers.

Direct selling is common in the case of industrial marketing, i.e., in the case

marketing of machines, fabricating parts, equipments, operating supplies and industriraw materials. It is also undertaken in the case of marketing of agriculture commoditie

especially by small producers. But it is not an important channel for the marketing

manufactured consumer goods.

2) Indirect Selling, i.e., selling through Middlemen

Under this method, the manufacturer or producer sells his goods to the fin

consumers not directly by himself, but through one or more intermediaries or middleme

Indirect selling comprises the following channels:

(a) Manufacturer or Producer-Retailer-Consumer Channel.

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(b) Manufacturer or Producer -Wholesaler-Retailer-Consumer Channel.

(c) Manufacturer or Producer-Agent Middleman-Wholesaler-Retailer-Consumer

Channel.

(d) Manufacturer or Producer-Agent Middleman-Retailer-Consumer Channel.

(e) Manufacturer or Producer-Agent Middleman-Consumer Channel.

(a) Manufacturer or Producer-Retailer-Consumer Channel.

Under this channel, goods are sold by the manufacturer or producer directly

the retailers, by passing the wholesalers (i.e., without using the services of the wholesaler

and the retailers, in turn, sell the goods to final consumers or users.

This is a short trade channel. This channel is aimed at the elimination wholesalers. It has become popular with the growth of large retail organizations li

department stores, multiple shops, super markets, etc.

It is an important channel of distribution for manufactured consumer goods. It is, usuall

adopted by the manufactures of specialty and shopping goods who deal with a few larg

scale retailers. It is also used for the distribution of ready-made garments, foot-wear

certain types of food products, etc.

(b) Manufacturer or Producer -Wholesaler-Retailer-Consumer Channel.

Under this channel, goods move from the manufacturer producer to t

wholesaler, from the wholesalers to the retailers and from the retailers to the ultima

consumer or users.

This is the traditional and the most common channel of distribution f

manufactured consumer goods like drugs, stationery articles, hardware, cloth, tobacproducts, etc. it is also important for the distribution of groceries. This channel finds fav

with small manufactures and small retailers.

(c) Manufacturer or Producer-Agent Middleman-Wholesaler-Retailer-Consum

Channel.

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Under this channel, the manufacturer or producer sells his goods, through his age

(i.e., an agent middleman) to the wholesalers. The wholesalers sell the goods to t

retailers, and the retailers, in turn, sell the goods to the final consumers.

It may be noted that the agent middleman, i.e., the manufacturer's agent, does n

purchase the goods from the manufacturer and resell the same to the wholesalers in the ow

name. He merely acts as the sales agent or representative of the manufacturer and helps

the movement of goods from the manufacturer to the wholesalers on commission basis.

This channel also is in important channel of distribution of manufactured consum

goods. This channel is, usually, followed by manufacturers or producers who cannot affo

to have their own sales force.

(d) Manufacturer or Producer-Agent Middleman-Retailer-Consumer Channel.

Under this channel, a manufacturer, instead of using the services of th

wholesalers, uses the services of his goods to the retailers, especially large retailers. Th

retailers, in turn, sell the goods to the ultimate consumers. That means, under this chann

the wholesalers are eliminated, and the functions of the wholesalers are performed by age

middlemen.

This channel is, generally, used for the distribution of manufactured goods. It

usually, adopted by manufacturers who cannot afford to have their own sales force.

(e) Manufacturer or Producer-Agent Middleman-Consumer Channel.

Under this method, the manufacturer or producer entrusts the entire work of sellin

his products to mercantile agents like commission agents and brokers. In other words, t

manufacturer or producer sells his goods to consumers through mercantile agents.This method is followed by manufacturers or a producer who cannot afford to hav

their own sales force. This channel is popular in the case of marketing of industrial good

It is also used in the marketing of manufactured consumer goods.

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CUSTOMER SATISFACTIO N AS A INTRODUCTION TO AGENTSS ATISFACTION

Customer satisfaction, a business term, is a measure of how products and servi

supplied by a company meet or surpass customer expectation. It is seen as a

performance indicator within business and is part of the four perspectives of a Balan

Scorecard. In a competitive marketplace where businesses compete for custom

customer satisfaction is seen as a key differentiator and increasingly has become a k

element of business strategy.

To satisfy the consumers of the any organization or a company, agents

intermediaries are required. So the agents satisfaction will be the important element

the marketing. So there should be an agent satisfaction.

There is a substantial body of empirical literature that establishes the benefits

agent satisfaction for firms. Organizations need to retain existing customers w

targeting non-customers so, they required the middlemen or the agents. Measur

customer satisfaction provides an indication of how successful the organization is

providing products and services to the marketplace and measuring the agent satisfact

provides the details of the success of the company in the market. Agent satisfaction is

abstract concept and the actual manifestation of the state of satisfaction will vary fr person to person and product/service to product/service. The state of satisfac

depends on a number of both psychological and physical variables which correlate w

satisfaction behaviours such as return and recommend rate. The level of satisfaction

also vary depending on other factors of the agents, such as other products aga

which the agents can compare the organization's products.

The usual measures of agent/customer satisfaction involve a survey with a set

questions. The agent/customer is asked to evaluate each statement in terms of th

perception and expectation of performance of the service being measured.

IMPROVING AGENT SATISFACTION

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Published standards exist to help organizations develop their current levels

agent/customer satisfaction. The International Customer Service Institute (TICSI)

released The International Customer Service Standard (TICSS). TICSS enab

organizations to focus their attention on delivering excellence in the management

customer service, while at the same time providing recognition of success through a

Party registration scheme. TICSS focuses an organizations attention on delivering increa

customer satisfaction by helping the organization through a Service Quality Model.

There are 5 P's - Policy, Processes, People, Premises, Product/Services, as well

performance measurement. The implementation of a agents service standard should lea

higher levels of agent satisfaction, which in turn influences agent retention and agent loya

MARKETIN G CONCEPT TO A NEWSPAPER ORGANIS ATION

The success of a newspaper organization depends not only on its journalistic produ

printing technology and efficient and trained human resources but also on its marketi

strategies. The marketing concept says that the company will be proper only as long as

has consumers, products or services that satisfy their needs and wants at prices they a

willing to pay at profit to the company. The publisher of a newspaper need to know th

public acceptance of its news, features, editorials and advertisements.

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The newspaper circulation or distribution department must apply the marketin

concept to circulate the newspaper as much as possible. The more competition amon

newspapers will decrease the demand, so necessary action must be taken to increase t

sales. The needs, likes and dislikes of the people at large must be studied and services mu

be provided by the concerned department to satisfy the consumers. Efforts must be made

create more and more customers.

THE DISTRIBUTION (CIRCULATION) DEPARTMENT OF TH E COMPANY

The distribution department of a Printers (Mysore) Pvt. Ltd is a major department and

is usually headed by a major executive, the circulation manager. Since the newspape

ultimately stands or fails on the basis of the number of steady readers. The circulation

department looks after the dispatch and distribution of newspapers. The distributio

department of Printers (Mysore) Pvt. Ltd has any or all of the following subdivision

under its supervision:

City circulation: It involves the circulation of the newspapers to the agents or t

destination points through the help of transport facilities. It should maintain th

daily records of daily newspapers. It should keep the good relation with the field

staff, agents, reporters and the consumers.

Sales promotion: Promotion is essentially made by the company to increase th

sales of newspapers. Promotion is usually done by distribution department. I

usually coordinates the promotional activities of the organization.

To increase the sale of newspapers in the market the distribution department wil

helpful.

By encouraging the agents and sub agents to sell more effectively.

By providing those with special benefit schemes for better performance.

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By conducting the readership survey in the market.

By conducting a comparative study of newspapers.

By making other interesting forms of publicity.

RESPONSIBILITIES OF THE DISTRIBUTION DEPARTMENT OF THE CO.

To ensure the newspapers is dispatched to different points at the right time.

To arrange for the mode of transportation to distribute.

To ensure that the newspapers reaches the destination at the specified time.

To appoint the field person, reporters and agents.

To collect the bill of payments from the agents.

To check out the ways and means to increase the distribution of newspapers

Interact with the readers and their view points and suggestions.

CHART SHOWING PROCESS OF DISTRIBUTION OF THE NEWSPAPERS.

The below chart shows the process of distribution in Printers (Mysore) Pvt. Ltd.

~ 33 ~

Agent Indent

Preparing Print Order

Printing


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~ 34 ~

Packing

Transportation

Agents

Sub Agents

Consumers


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1. Agents Indent :

Before undertaking any work, pre-planning of activities is important. Similarlbefore printing the newspapers important thing which the manufacturer should kno

is how much to print. So, the respected areas agents should give the indent copy

producers. Indent copy is the statement which contains the number of newspape

which they need to circulate to their respected areas. So, all the agents must give t

indent copy within 5 pm everyday.

2. Preparing Print Order:

After getting the indent from the agents, the printing order should be made by th

respected departments. And those print orders should be sent to press for printing

Deccan Herald and Prajavani newspapers.

3. Printing:

The Printers (Mysore) Pvt. Ltd is having well sophisticated infrastructure for th

printing of their newspapers near Baikampady, Mangalore. For the sake of printin

each and every information is to be collected by the news reporters of the respecte

newspapers. There are totally 7 reporters in Deccan Herald and 14 in Prajavani. F

each reporters work assignment will be given by Bureau Chief. According to th

they should get the information within a specified time. And that information will b

sent to the press for printing. And the printing activities will be ended within 2 am.

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4. Packaging:

The company has started computerized packing services which help the workea lot. The respected department should maintain the print orders which are sendi

by the head office. According to that computerized packing will be done by t

respected departments.

5. Transportation:

To make any distribution activities successful the transportation is very usefu

Likewise, The Printers (Mysore) Pvt. Ltd is having 16 vans to circulate all over t

Mangalore division, which consist of Chikmagalur, Shimoga (part), Kodagu, Udu

and Dakshina Kannda besides Kasargod.

6. Agents:

Agents are the main person who is helpful in distributes the newspapers. Th

Printers (Mysore) Pvt. Ltd is presently having 700 and more agents for Deccan Hera

and Prajavani. These agents are selected from the Field Person and finally appoint

by the Distribution Manager. And they will be paid on the commission basis which

to be paid by the company on the basis of their sales. The main aim to having t

agents is to distribute the newspapers as much as possible.

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7. Sub Agents:

Sub Agents are the important person supply the newspapers to final consume

These sub agents are selected by the agents of the respected areas. These sub agen

will be paid on the commission basis and which is to be paid by the agents.

8. Consumers:

The consumers are the important elements for the success of any business relat

activities. Deccan Herald is presently having highest number of consumers Mangalore Division.

Daily consumers for Deccan Herald:

In Karnataka: 225000

In Mangalore Division: 15000

In Mangalore City: 6000

Daily consumers for Prajavani:

In Karnataka: 480000

In Mangalore Division: 33000

In Mangalore City: 3500

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DATA ANALYSIS

The data analysis was conducted among the agents who were able to answer m

questionnaire. This data analysis is to find out the satisfaction among the agents. The da

which is gathered are classified, tabulated and presented in the form of tables, diagram

with the interpretation and analysis. Analyses of each questionnaire are classified below

A graph gives us a clear view of the data that is tabulated. The data is also represent

in the form of diagrams, graphs and it can be in the form of diagrams such as b

diagrams, pie chart etc. With the help of graphs and diagrams we are able to see t

different data that is being tabulated.Hence, graphs and diagrams serve us the easy way to grasp the more information

the short period of time.

1. Table showing the classification of agents by age group.

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Analysis:

From the above figure we can see that, there is more number of respondents from the

category 25-30 that is 37.5% of the total respondents. Lowest respondents were from the

group above 40 that is 17.5%. From the age group 30-40 there are 25% of respondents

there were 20% of respondents are from the age group within 25.

2. Table showing classification

agents by sex.

~ 39 ~

Age Group No. of

Respondents

Percentage

Within 25 08 20

25-30 15 37.5

30-40 10 25

Above 40 07 17.5

Total 40 100

Sex Respondents Percentage

Male 38 95

Female 02 5

Total 40 100


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Analysis:

The above table shows that 95% total respondents are male, and they are highes

number. And there are only 5% female agents. By this it can be said that, male memb

are highest in numbers.

3. The table

showing

qualification

of the agents.

Analysis:

The analysis of this above table shows that most of the agents completed matriculatio

that is 50% of total respondents. 7.5% of total respondents were under graduate. An

12.5% of total respondents were completed graduation. And 30% of the respondents we

from other qualification.

4. Table showing the preference of the agents to take the agency.

~ 40 ~

Qualification Respondents Percentage

Matriculation 20 50

Under Graduate 03 7.5

Graduate 05 12.5

Others 12 30

Total 40 100


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Analysis:

From the above table it is clear that, 52.5% of the agents took the agency because

friends/relation and it is highest in numbers. 30% of the agents took the agency because

advertisement which they came to know from advertisements. 17.5% of the agents to

because of other reason and they are less in numbers.

5. Table showing the English newspaper agencies that the agents deal with.

Daily English

Newspaper

Respondents Percentage

Deccan Herald 18 45

The Hindu 09 22.5

The Times of India 10 25

All The Above 03 7.5

Total 40 100

~ 41 ~

particulars Respondents Percentage

Advertisement 12 30

Friends/Relation 21 52.5

Others 07 17.5Total 40 100


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Analysis:

From the above table it is clear that, 45% of the total respondents have the agency

Deccan Herald which is more in number. 22.5% of total respondents have the agencythe Hindu. 25% of the total respondents have the agency of The Times of India. And o

7.5% of the total respondents have the agency of all the mentioned newspapers.

6. Table showing

Kannada newspa

agencies that he age

deal with.

Analysis:

The analysis of above table shows that 40% of the respondents have the agency

Prajavani which is more in number. 32.5% of the respondents have the agency

Udayavani. 17.5% of the respondents have the agency of Vijay Karnataka. And only 1

of the total respondents have the agency of all the newspapers which is mentioned.

~ 42 ~

Daily Kannada

Newspaper

Respondents Percentage

Prajavani 16 40

Udayavani 13 32.5

Vijaya Karnataka 07 17.5

All The Above 04 10

Total 40 100


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7. Table showing opinion of the agents to take the agency of the company.

Particulars Respondents Percentage

Good Commission 12 30

Influenced by

friends/relatives

06 15

Better Working Condition 04 10

Other 18 45

Total 40 100

Analysis:

From the above statistical data it is clear that 30% of the respondents took the age

because of good commission. It shows that 15% of the respondents are influencedfriends/relatives, 10% the respondents are took because of better working condition. A

45% of the total respondents are took the agency because of other purposes.

8. Table showing opinion of the agents towards the opportunity to participate

management.

~ 43 ~


Yes 22 55

No 18 45

Total 40 100


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Analysis:

From the above statistical data it is found that, 55% of the agents given the posit

feedback towards the opportunity to participate in management, these agents are highes

numbers. And 45% of the agents felt that they dont have the opportunity to participatemanagement.

9. Table showing the experience of the agents in the field of a distribution.

NO. of Years Respondents Percentage

Within 1 year 03 7.5

1-2 year 14 3.5

2-4 year 15 37.5

More than 4 yr 08 20Total 40 100

Analysis:

From above table we can say that, 37.5% of the respondents have the experience of 2

years which is highest in numbers. 7.5% of the respondents have the experience of within

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year, 3.5% of the respondents have 1-2 year. And 20% of the respondents have t

experience of more than 4 years.

10.Table showing the opinion of the agents towards the commission paid by the

company


High 18 45

Satisfactory 20 50

Low 02 05Total 40 100

Analysis:

As per the above table, 45% of the respondents were highly satisfied with

commission paid by the company. 50% of the respondents were just satisfied. And 5%

the respondents feel that the commission rate is very low.

11.Table showing the opinion of the agents towards the satisfaction of time schedule distribution.

~ 45 ~


Yes 31 77.5

No 09 22.5

Total 40 100


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Analysis:

From the above table we can say that, 77.5% of the respondents were satisfied w

the time schedule of the company for distribution, and they are in more numbers. O

22.5% of the respondents were not satisfied with the time schedule.

12.Table showing the opinion of agents regarding time schedule of getting newspa

for distribution.


Before 4 am 12 30

4-5 am 21 52.5

5-6 am 07 17.5

After 6 am 00 00

Total 40 100

Analysis:

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From the above statistical data it can be determine that 30% of the respondents w

getting the newspaper within 4 am. 17.5% of the respondents were getting within 5-6

52.5% of the respondents were getting within 4-5 am which is in high number. And

respondents were getting the newspapers after 6 am

13. Table showing the opinion of the agents towards the benefits provided by

company.

Analysis:

From the above statistical data it can say that 5% of the respondents were getting

transport facility. 62.5% of the respondents were getting the extra commission for m

sales. And 32.5% of the respondents were getting the other incentives.

14. Table showing the relation ship of the agents with the supervisor.

~ 47 ~


Transport Facility 02 5

Extra Commission 25 62.5

Other Incentives 13 32.5

Total 40 100


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Analysis:

As per the

above table it can be determine that 70% of the respondents have the good relation with

supervisor. Only 30% of the respondents were just satisfied with the relationship with

supervisor. And no respondents have the bad relationship.

15.Table showing the opinion of the agents towards the problem with supervisor.

Analysis:

~ 48 ~


Good 28 70

Satisfactory 12 30

Bad 00 00Total 40 100


Yes 04 10

No 36 90

Total 40 100


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From the above figure we can see that, 90% of the respondents dont have a

problem with the supervisor and only 10% of the respondents have some problem with

supervisor. So it is clear that, most of the respondents dont have any problems with

supervisor.

16.Table

showing

the

opinion

of therespondents towards the grievance handling procedure.

Analysis:

From the above table we can say that, 70% of the respondents were happy with

grievance handling procedure of the company. And only 30 % of the respondents w

not at all satisfied with the grievance handling procedure.

~ 49 ~


Yes 28 70

No 12 30

Total 40 100


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17. Table showing the satisfaction of the agents towards rules and regulation of

company.

Analysis:

From the above figure we can say that 85% of the respondents were satisfied with th

rules and regulation of the company for distribution. And 15% of the respondents were n

at all satisfied.

18. Table showing opinion of agents regarding stress in work.

~ 50 ~


Yes 34 85

No 06 15

Total 40 100


Yes 37 92.5

No 03 7.5Total 40 100


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Analysis:

From the above statistical data it is clear that, 92.5% of the respondents have the stre

in their work. But the 7.5S% of the respondents feels that there is no stress in work. It h

been clear that more number of agents have stress in their work.

19. Table showing the opinion of the agents towards the welfare measures of

company.

Analysis:

The above table shows that, 92.5% of the respondents felt that they were satisfied with

welfare measures, and they are in highest numbers. And only7.5% of the respondents w

not satisfied with the welfare measures.

20. Table showing the opinion of the agent about working environment.

~ 51 ~


Yes 37 92.5

No 03 7.5

Total 40 100


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Analysis:

The above table shows that 22.5% of the respondents have excellent work

condition. 40% of the respondents feel that they have good working condition, 20% of

respondents have just satisfied. And 17.5% of the respondents have unsatisfied about

working condition.

21. Table showing the rate of satisfaction level of the agent about the company.


Excellent 04 10

Good 18 45

Satisfactory 16 40

Unsatisfactory 2 05

Total 40 100

~ 52 ~


Excellent 09 22.5

Good 16 40

Satisfactory 08 20Unsatisfactory 07 17.5

Total 40 100


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Analysis:

From the above table it is clear that 10% of the respondents have excellent opinion ab

the company. 45% of the respondents have good opinion, which is in highest numbers. 4

of the respondents were just satisfied with the company. And 5% of the respondents wnot satisfied.

FINDINGS

Following are my findings after collecting the feedback from the agents

Printers (Mysore) Pvt. Ltd.

There is good channel of distribution from agents till final consumers.

Most of the respondents were completed the matriculation, and those responden

who were completed the under graduation is less in numbers.

Majority of the respondents have the agency of the Deccan Herald the English dai

newspaper and Prajavani Kannada daily newspaper.

Satisfaction level is found to be very high with commission paid by the company.

Majority of the respondents have the work experience of 2-4 years. So, it will bvery helpful to company to increase sales.

It is found that more number of respondents get the extra commission as the ext

benefits from the company, but less number of respondents get the transport facili

from the company.

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It is found that, more number of respondents gets the newspaper within 5 am, and n

respondents get the newspaper after 6 am.

Majority of the respondents have the good relation ship with the supervisors.

It is found that, most of the respondents have the good opinion about the company.

SUGGESTIONS

Printers (Mysore) Pvt. Ltd, is doing very well with many agents and its customers

an around Mangalore. But yet there are few suggestions that I would like to make for th

betterment of the company on regard of my personal assessment and survey conducted.

The researcher feels that transport facility should be provided to the agents a

sub-agents for distribution of newspapers.

It is suggested that the newspapers is to be reach the agents on time.

It is suggested that the rate of commission should be increase which is to be paid

the agents.

From the survey it is clear that most of the respondents need counseling and gener

meeting monthly.

It is suggested that to give some of the ideas to the agents and subagents to increathe supply of the newspapers.

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CONCLUSION

Printers (Mysore) Pvt. Ltd is a very well established business unit having large numb

of satisfied agents. It has all the making to grow from strength to strength and becom

bigger and financially stronger.

The city Mangalore is a very good market for newspapers. The growth trend in over

market is good. This healthy trend goes about to show that the process of distributionis st

growing, so it can be said that there will be good market for newspapers.

The agents of Printers (Mysore) Pvt. Ltd are very happy with the working condition an

their agency. There are some of the agents who were not satisfied with the agency, th

company should take measures to change their attitude towards their work so that they p

their full efforts and help in achieving company goals and objectives. They have man

years of experience in the field of newspapers. So, they can understand the agen

expectation. So they can take necessary measures to fulfill those expectations.

Finally, it can be said that the agents are satisfied with their work and this study w

successful to find out the process of distribution and the level of satisfaction of the agen

of the company.

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Dear Respondent,

I am Laxminarayan Prabhu student of III rd BBM studying at SDM

College of Business Management Mangalore. I am conducting study on Age

Satisfaction Regarding Distribution in THE PRINTERS (MYSORE) PVT. LTD.

kindly request you to give your esteemed opinion for the following questions:

1. Name:2. Age:

3. Sex:

4. Qualification:

Matriculation

Undergraduate

Graduate

Others

1. How did you get to know about this company?

Advertisement

Friends/Relation

Others, specify

1. Which are the newspaper agencies do you deal with?

English Newspapers Kannada Newspapers

Deccan Herald. Prajavani

The Hindu Udayavani

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The Times Of India Vijay Karnataka

All The Above All The Above

1. Give the reason for your preference to take the agency of this company?

Good Commission

Influenced by friends/relative

Better working condition

Others, specify

1. Do they give you an opportunity to participate in management?

Yes

No

1. Since how many years do you have the agency?

Within 1 year

1-2 years

2-4 years

More than 4 years

1. How do you find the commission paid by the company?

High

Satisfactory

Law

1. Are you comfortable with the time schedule for distribution?

Yes

No

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1. At what time you are getting the newspapers for distribution?

Before 4 am

4-5 am

5-6 am

After 6 am

1. Which of the following benefits are provided by the company to distribu

newspapers?

Transport Facilities

Extra Commission For More sales

other incentives, specify

1. How is your relationship with the supervisor?

Good

Satisfactory

Bad

1. Have you come across with any problem with the supervisor?

Yes

No

1. Are you happy with the grievance handling procedure?

Yes No

1. Are you satisfied with the rules and regulations of the company to distribute t

newspapers?

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Yes

No

1. Do you need any change in the regulation of the company for distribution?

Yes

No

1. Do they give lots stress to you when you are at work?

Yes

No

1. Are the welfare measures sufficient?

Yes

No

21. How is your working environment?

Excellent

Good

Satisfactory

Unsatisfactory

22. Rate the satisfaction level as the agent of the company.

Excellent

Good

Satisfactory

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Unsatisfactory

BIBLIOGRAPHY

Books Referred:

~ 60 ~


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Marketing Management by B.S.Raman, United publishers, 5th edition, Jan 20

Page No. 14, 556-566.

Sales and Distribution Management by Taran K. Panda and Sunil Sahadev, Oxfor

University Press, Page No. 475-479.

Journals Referred:

Marketing Mastermind March 2009, Volume ix, issue 3, Page No. 28,29.

Marketing Mastermind April 2010, Volume x, issue 9, Page No. 41.

Web Sites:

www.deccanherald.com

www.prajavani.net

www.google.com

Other Sources:

Annual report of the company.

Broachers and Articles of the company.

News papers.
http://www.deccanherald.com/http://www.prajavani.net/http://www.google.com/http://www.prajavani.net/http://www.google.com/http://www.deccanherald.com/

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Documents