nutrition®baked

NEWSLETTER

SPRING

2016VOL. 3

we make

protein

FUN!

Taking Baked Nutrition® to the next level!

Lenny & Larry’s Makes Magic at Six Flags Amusement Parks

Vitamin Shoppe Debuts New 2 Oz. Complete Cookie®

LOS ANGELES, CA If you haven’t checked out our new website at www.lennylarry.com, you are missing out on something sure to make you smile and tempt your tummy with the most delicious high-protein cookies, muffins and brownies.

You can’t help but laugh knowingly at the photo of the fit young woman holding The Complete Cookie® and staring up at you with her finger to her lips whispering, “All my friends think it’s the yoga...”

How about recipes to enhance your high- protein experience like the World’s Greatest Ice Cream Sandwich? We got those too.

Looking for a good deal? We are constantly offering promotions like our Mystery Box and Free Shipping deals. Want to win some free cookies and swag? Follow the links to our social pages and enter in one of our many contests or giveaways!

If you’re feeling the need to upgrade your ward-robe while representing your favorite cookie company, check out our new threads in the Sweet Swag section. We got you covered with stylish t-shirts, hoodies, backpacks and more.

Our new website truly expresses our mission to “make protein fun and delicious.” But our core philosophy goes much deeper than that. We believe in using high quality and wholesome ingredients to produce tasty treats that you can enjoy without the guilt.

In fact, that’s why you’ll always find The Com-plete Cookie® featured with a long list of things it DOESN’T have: Non-GMO, No Dairy, No Eggs, No Cholesterol, No Sugar Alcohols, No High Fructose Corn Syrup….the list goes on.

Yeah, you could say we’re a bit different from what most people expect, but we kinda like it that way. So go ahead. Treat yourself to a smile and the very best Baked Nutrition® in the world from Lenny & Larry’s at www.lennylarry.com

VALENCIA, CA Now you can double, triple, QUADRUPLE your fun when you head to Six Flags Magic Mountain in Valencia, CA and Six Flags Great Adventure and Safari in Jackson Township, NJ where you will be able to find six of your favorite flavors of The Complete Cookie® – Chocolate Chip, Snickerdoodle, Birthday Cake. Peanut Butter, Double Chocolate and White Chocolate Macadamia

In addition to selling The Complete Cookie® at these incredibly popular amusement parks, Lenny & Larry’s provides Sweepstakes opportunities where the entire family can win a day at the park and sample our high protein cookies on special holidays like National Cookie Day throughout the year.

“When they approached us, we knew it was a perfect fit,” said Don Croutch, president of Lenny & Larry’s.

Six Flags Entertainment Corporation is the world’s largest amusement park corporation based on number of properties and fifth in overall participation.

Next time you’re checking out at your favorite Vitamin Shoppe, look for our new 2 oz. flavors of The Complete Cookie® in a nifty one-pack. They’ve got Snickerdoodle, Chocolate Chip and Birthday Cake waiting for you to just grab and go. And, of course, they’re Vegan, Kosher, packed with protein and GMO-free.

While we started out as a health and fitness product, we now sell all over the world in the widest

variety of venues. Six Flags is an internationally respected amuse

ment park that caters to the entire family, and we love that.”

Don Croutch, President

Lenny & Larry’s is big on giving back to our community

Most recently, we’ve joined forces with LA’s BEST, an after-school enrichment program that benefits schools throughout Los Angeles. www.lasbest.org

For our first collaboration, we are sponsoring a garden at Rosa Parks Elementary School, which is located just down the road from our main offices.

“It’s going to be an eco-friendly, yummy and educational oasis,” said Sharon Feder, LA’s BEST Development Officer.

“We are so excited about being a part of this educational process,” added Marcie Croutch, Lenny & Larry’s CFO who spearheads the charitable efforts for the company. “Teaching young children the benefits of sustainability through growing their own food is not only fantastic, but an idea our company truly supports.”

14300 Arminta St., Panorama City, CA 91402

Cookies for Kids – Building a School Garden

OUR BRAND AMBASSADORS ROCK!

CORPORATE HEADQUARTERS14300 Arminta St., Panorama City, CA 91402

Phone 818.727.0191Fax 818.727.0460

Toll Free 800 LENNY LARRY (536-6952)

NEW YORK OFFICE69 Charlton St., New York, NY 10014

Phone 646.838.0061

CONNECT ONLINE WITH US!twitter.com/lennylarrys

facebook.com/lennylarrysinstagram.com/lennyandlarrys

Have something you want to say in our newsletter?

eMail us at news@lennylarry.com

Here's some retailers that carry L&L Baked Nutrition

HEALTHY

&

EATEXERCISE

HAVE FUN

8803 Amigo Ave., Northridge, CA 91324

here’s some retailers that carry l&L baked nutrition®

If there’s one thing we can all agree on, it’s that Lenny & Larry’s fans are the best in the world!

As a thank you for all of their incredible support, we have launched our new and improved Brand Ambassador program in March of this year.

Through this new program, Brand Ambassadors are rewarded for spreading the word about the importance of protein in our diets and encouraging others to try our products. The more sales they generate through a special tracking link we create for them, the more rewards they can potentially earn.

You can earn:• Free cookies • Monthly discount codes• Official Lenny & Larry’s swag• $$ Commissions $$ (extra income)

If you are interested in joining our team as a Lenny & Larry’s Brand Ambassador and want to learn more, just to go to www.lennylarry.com/ambassadors/

C

OME VISIT

COME

US!VISIT

We’re all about making protein fun

Lenny & Larry’s Launches New WebsiteGuaranteed to Make You Smile

Batter Up! Lenny & Larry’s Teams with LA Dodgers

For the second consecutive year, Lenny & Larry’s is officially partnering with the Los Angeles Dodgers to bring the best in Baked Nutrition® to baseball fans, as The Complete Cookie® will be featured in stands throughout the stadium.

Lenny & Larry’s has also pumped up its popular Lucky Fan Giveaways for the season so we can fuel up hungry fans to root harder for their favorite team. The Complete Cookie® signage will also be placed throughout the stadium and appear on more than 400 TV screens.

Yet another great reason to yell, “Go Blue!”

Once Upon a Time in a Bakery Far Far Away ...

An elderly baker sent his two sons to find their fortunes in the big city. They were certain they would instantly become the world’s greatest bakers. Sadly, they soon discovered that there were bakeries everywhere.   “With so many great bakers in the city, how can we make our cookies the best?” Lenny said to his brother Larry. “You set up shop and I’ll go find something really special.” Larry replied. So Lenny got to work. He assembled the bakery. He perfected his technique, rediscovering ancient baking secrets. He mixed. He stirred. He folded. New recipes flowed from his flour-dusted hands. Meanwhile, Larry explored the world in search of the purest and most nutritious ingredients. He swam the English Channel. He climbed tall mountains. He even fought off wild lions with his bare hands on his quest to find the best of the land. Exhausted from his adventures, Larry returned home with his treasures. All night,

their neighbors could hear the clang of pans banging, the whir of bowls mixing, and the occasional muffled cry of joy. As the sun arose, the brothers took their first taste. Lenny and Larry quickly gobbled up a dozen or so of their prized cookies. Something was still missing! Unable to stop eating, Larry groaned to his brother, “These cookies are delicious, but I wish they were more satisfying.”

That’s when Lenny got the most marvelous idea, and the rest is food history. Today Lenny & Larry’s The Complete Cookie® forms the foundation of a whole new category of food: fresh Baked Nutrition®. Vegan, Kosher, and Non-GMO—using only the finest ingredi-ents–Lenny & Larry’s The Complete Cookie® is packed with our secretly formulated blend of clean vegetable protein to chase away hunger. You can even use it as a meal replacement when you’re on the go! And unlike energy bars or protein shakes, The Complete Cookie® actually tastes like a homemade cookie. With 11 exciting flavors to choose from, The Complete Cookie® is Nutritious-ly Delicious-ly Fun!

Patrick Thona — XX —XXX, CA

XXX

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F T H E M O N TH

MAY 2016

2016calendar of events

Over the course of the year, Lenny & Larry’s will be attending many events including:

MAY5/21-22

The Fit Expo - San Jose

5/24-26Sweet & Snacks - Chicago

JUNE6/13-14

KeHE Holiday & Product Innovation Show - Indianapolis

6/17-18Europa Games - Dallas

JULY7/6-9

National Strength & Conditioning Conference - New Orleans

7/9-10Europa Games - Charlotte

7/26Vitamin Shoppe Product Education

Trade Show - Orlando

Patrick is an online digital industry veteran with over 20 years of experi-ence and has generated over $5 billion in revenue for various companies.  In the past decade, he led the digital marketing teams at Debtmerica/ Optima Tax Relief, Sony Pictures’ Crackle and Quest Nutrition. Patrick is charged with making Lenny & Larry’s a household name and has already increased sales and positioning through the redesign of our website and through the use of effective marketing strategies. We are deeply impressed with his knowledge and passion for digital marketing and excited to have him on our team.

My FAVorite...

WHAT’S YOUR FAVORITE L&L SNACK?

White Chocolate Macadamia

HOBBY: Landscaping, gardening, reading and travel.

MUSIC: Anything goes.

BEST THING ABOUT YOUR JOB: Everyone has a great attitude at Lenny & Larry’s and we all get along well.  We are also blessed to have top-notch leaders in the company, and last but not least, you can never be hungry here because you can eat cookies all day long.

Our products are fresh baked, full of protein and contain no sugar alcohols.

BAKED NUTRITION®

that everyone Will Love!

THE COMPLETE COOKIE®Chocolate ChipWhite Chocolate MacadamiaDouble ChocolateLemon Poppy SeedOatmeal RaisinPeanut ButterPumpkin SpiceSnickerdoodleBirthday CakeDouble Chocolate Peanut Butter SwirlCoconut Chocolate Chip

MUSCLE MUFFINBananaBlueberryPumpkinDouble Chocolate

MUSCLE BROWNIE

Cookies & CreamPeanut ButterTriple Chocolate

Vegan8g Fiber0 Trans FatKosherNo PreservativesNo Animal FatsNo Dairy Products

16G protein

Fresh Baked5g FiberLow in SodiumLow CholesterolKosher

15G protein

Fresh BakedLow CholesterolNO High Fructose Corn SyrupNO Trans Fats

20G protein

NEW&

IMPROVED

Thanks to you, we keep on growing!

• Walmart continues the blockbuster success of The Complete Cookie®

• Lenny & Larry’s is proud to have placed its products in Safeway, Smart and Final, Brookshire’s, Stater Bros and Hy Vee

• In Hawaii, we say Mahalo to 7 Eleven, ABC Stores, Long’s and Stater Bros for adding our products to their mix

• Meanwhile, we are killing it in the Big Apple where Duane Reade features a great selection of our products for hungry on-the-go New Yorkers

• And in the Southeast, Publix, one of the largest grocers in the country, has placed our products throughout its stores

RETAIL HAPPENINGS