fun n fit

DNYANASADHANA COLLEGE

THANE (W)T.Y.B.M.M.

5TH SEMESTER

SUBJECT: ADVERTISING DESIGN

PROJECT: AD CAMPAIGN OF FUN N FIT GYM

SUBMITTED BY: SACHIN D. PHADTARE

ROLL NO: 17

UNDER GUIDANCE OF: PROF. MEHDA MISS

SUBMITTED TO: UNIVERSITY OF MUMBAI

STUDENTS SIGN TEACHER SIGN

Fun n Fit Gym….. Fueled by passion for fitness

CONTENTSINTRODUCTION

MISSION STATEMENT

WHY DID I SELECT THIS TOPIC?

10 REASONS WHY GYM IS IMPORTANT?

DEMOGRAPHIC PROFILE AND PSYCHOGRAPHIC PROFILE

THE MARKETING MIX

BENEFITS IN PARTNERING WITH FUN N FIT

PRAMOTIONAL STRATERGIES

SWOT ANALYSIS

COMPETITORS

DESCRIPTIONS OF AD CAMPAIGN

CONCLUSION


AcknowledgmentI am much very thankful to our Prof. Medha Miss for her

guidance and support thought out this Project.

The information and knowledge given by his served as the basic for this Project.


Declaration by studentI hereby declare that has brought this information from

true sources and is insured that the following information is designed according to my own skills and abilities.


Declaration by Professor


WELCOME TO

“THE FUN N FIT GYM”Our gyms are built to help people realize their goals and find their inner strength. We combine the most diverse amenities in the industry with the best personal training to deliver the ultimate fitness experience.

At Fun n Fit you'll find all of the latest cardio and strength training equipment along with a dynamic group exercise program that includes classes like yoga, group cycling, mixed martial arts, muscle endurance training and Pilates. Most importantly, you'll find an energetic, supportive environment full of all kinds of people who are committed to achieving their goals.

Our global staff of personal trainers and group exercise instructors is the best in the business - period. Whether it is a mom looking to get in shape after having a child, a marathon runner training for his or her next race or a Hollywood star training for their next action movie,- we leverage over 45 years of fitness experience to create personalized fitness programs that help our members realize their potential.

As our staff and members can tell you, when you put on a Fun n Fit t-shirt, it means something special. It's not street cred... it's strength cred. You become part of a tradition of commitment and excellence that spans more than 30 countries, 40 states and has helped millions accomplish their dreams.

Today more than ever, people are looking for strength. Whether it's the strength to be a better parent, the strength to overcome diabetes or the strength to be a better athlete - strength comes in many forms. At Fun n Fit Gym, we recognize that everyone has their own strength - our job for over 45 years has been to help them find it.



Mission Statement

“To provide excellent fitness opportunities to the average person at an affordable

price.”

Fun n Fit defines the average person as someone that is

part of a two parent family, has a few children, middle income,

and ages ranging from twenties to thirties. They do not need to

be heavy lifters; Fun n Fit and wants to reach people with busy

schedules. Fun n Fit gym also strives to provide fitness options

and opportunities to beginners.


Why did I select this topic?Reason is that the firstly I am also passionate about the gym work out to maintained our physics and No one wants to look fat in this growing and fashioning world. Gym is a very important subject. Some might not see that. Most say the only type of education is Math, Reading, and Writing. Teachers say those subjects are the only things you need in life. WRONG!! Missing something!! Gym!! Gym is a physical subject that helps your health and your stamina strengthen. Sure, you need a good education in life, but you mostly need a good body working.

Regular exercise is a key component of maintaining a healthy, lean body. Children often lead a mostly sedentary lifestyle behind desks, in front of the television and manning controls of gaming consoles. Many children would never engage in consistent physical activity if they did not get it in a school's gym class.

Exercise during gym benefits children in the present while also setting up a healthy habit to help fight obesity their entire lives. According to the Centers for Disease Control and Prevention, physical education also helps lower blood pressure in children who are already hypertensive and can prevent or delay others from developing this dangerous condition.


http://www.livestrong.com/blood-pressure/

http://www.livestrong.com/blood-pressure/

http://www.livestrong.com/fitness/

10 REASONS WHY GYM IS IMPORTANT?

1. It gets your oxygen pumping around your body

2. It strengthens your mussels

3. Can help you loose weight

4. Can lower the risk of cardiovascular diseases in later Life.

5. Speeds up your metabolism

6. IS good for socializing

7. Encourages team work

8. Gives you a break from study

9. Its good to be out doors and getting fresh air

10. It gives some people who don't do regular exercise outside of school some exerciseone more so you look extra good.


DEMOGRAPHIC PROFILE

AGE: 18 and above

GENDER: Male and Female both

EDUCATION: HSC, Graduates, Post- Graduates

OCCUPATION: Students, Employers, Businessmen.

INCOME: 10,000 and above

PSYCHOGRAPHIC PROFILE

VALUE: For maintained good health.

ATTITUDE: To look like a perfect man or women in growing and fashioning world.


The Marketing Mix

Product

Place

TargetMarket

Price

Promotion

Marketing strategy


Hold semi-annual staff meetings or training sessions for all employees to attend featuring a guest speaker emphasizing the latest information on nutrition and exercise, or discussing an article containing pertinent health information.

Have a suggestion box in the gym that customers can put ideas in. Also put a suggestion box online that website visitors can enter suggestions into.

Keep gym equipment nice and up to date by making sure it is clean and aesthetically pleasing. Wipe down equipment each day. Place disinfectant spray bottles on each piece of equipment so users can clean it off if desired.

When a new piece of equipment arrives, make sure customers know about it and have a chance to try it out

Promote fun n fit uniquely designed and manufactured equipment

Fun n Fit offered various activities such as:

Fitness Activities

Recreation Activities

Relaxation Activities

Due to growth in membership and large shifts in demand, Fitness plus is overcrowded.

Average number of members checking in at the existing fitness club is 25 per hour.

Club is currently open 101 hours per week. Increasing the no. of working Hours.


Current Capacity measured as inputs for the Nautilus, Cardiovascular and Aerobics fitness area.

Focus is on the cardiovascular area where demand is over capacity at peak times.

The resurgence of activity in the downtown area has brought increased and new businesses.

Benefits in partnering with Fun n Fit Fun n Fit is one of the largest chains of health centers. We provide comprehensive and incisive insights into the

market, customer behavior and dynamics of the business. The Fun n Fit name, our skills and experience in site

selection, design, gym layout, planning, managing, marketing and servicing will ensure revenue.

We provide the complete infrastructure to start the gym, management, recruitment, training and marketing.

We will help you with national advertising and guidance in local marketing and advertising.

We are one of the few organizations in the fitness industry with resources to invest in research and brand building.

You will benefit from existing schemes like August discount schemes, April schemes, etc.


We will internally train as well as provide on the job training enabling the existing & new employees to maximize their performance.

You will be included in all major marketing thrusts, events and promotions.

We provide a specially designed software package to enhance customer management.

Advantage of knowledge and experience gathered at other centers.

PRAMOTIONAL STRATERGIES

Above the line

– Print

– Television

Below the line

– Events

– Mall Activities

– In-store


– Online

SWOT ANALYSIS

Strengths:-

Company’s owners have immense experience in the health club and fitness industry.

Health care program is well thought-out according to the need of common people.

Lowest cost of service in the entire market.

Company will hire qualified and trained staff

Weaknesses:-


Fun n Fit has less number of trainers and staff that can become a problem in providing service to a large pool of members.

Club is short of marketing budge.

Opportunities:-

The demand for health care and fitness club is growing rapidly in INDIA.

Increasing heart and obesity diseases are causing people to pay importance to exercise.

People are getting familiar to going to gym and health clubs in their daily routine life.

A large segment of market is still untapped; low income area will be of special focus for Fun n Fit Plus, which is totally ignored by the rivals.

Threats:-


Recession and economic downturn can slow down the growth of health clubs.

Low cost offer from well established competitors. Although it’s a small level threat due to a fact that market is rapidly growing.

Low cost health care equipments availability for at-home exercise

COMPETITORS

Within 10 miles of Fun n Fit gym there are 42 known operating

gyms. Within a 5 mile radius there are 19 gyms. Among these are three

Gold’s gyms and eight Curves for Women. There is also a brand new gym

called world gym, which is one of the bigger competitors for all of the

nearby gyms.

1. Talwarkars: 2. World gym:


3. Gold’s Gym:

CONCLUSION


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