Funware: Games EverywhereGabe ZichermannCEO, rmbr

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all the world’s a stage

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life mirrors artart mirrors life

or: all the world’s a game

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and we’re not just players - but creators

Funware: the real world meets game design

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Global Financial Crisis:let’s play a virtual world game called “MortgageLand”

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grinding to earn gold

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challenges: group & single player

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rules are changed

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This Game is Great!

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BalancetheEconomy

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But what was the real mistake?

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not understanding game design & player

motivation

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the solution: replace regulators with game designers

or let casinos run the economy: they can’t do any more damage, can they?

i see games everywhere

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three basic funware designsthe games around us everyday

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what are the implications?

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Funware and Game Design infiltrate:

Marketing

User Interface/Experience

Psychology

Funware Changes Marketing

Games affect behavior more predictably than marketing

Funware is cheaper in the medium term to implement than most marketing programs

Consumers increasingly understand game concepts in real life

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Funware changes UI/UX

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Funware & Psychology

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Are we passive-aggressive, or just playing?

the conclusionGame design is a powerful tool for analyzing and controlling our world

The more you look around, the more games you’ll see being played everywhere

Funware helps us understand this game trend and lets us deploy it in a business context

We are both playing more games and becoming better players

Everything can be more fun

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contact / more information

gabe@rmbr.com

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http://www.manning.com/zichermann/

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