gamification basics - fak.dk · gamification basics ... kevin werbach ©2016 mchele ... for the...

Gamification Basics

Gamification brugt til motivation ved arbejdsgange og formidling

- FU Temadage november 2016

Michelle Andreassen – 2016 @ITAddiction

©2016 Michelle Andreassen @itaddiction

Michelle Andreassen •Adjunkt (IT på Erhvervsakademi Aarhus) •Gamification og UX Designer •Cand.IT med speciale i gamification

FANCEY.DK


Agenda

•Gamification intro

•Spilelementer og –mekanismer

•Quiz

•Gamificationområder og -eksempler

•Motivation

•Gamification frameworks


Hvad er Gamification?


Hvor mange kender du?


Er dette Gamification?


Definition af Gamification •Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems


Definition af Gamification •Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems

•Gamification is using learning from games to address real-world challenges, taking in lessons from psychology, strategy, technology and design.


En verden af muligheder

Hvad er dit yndlingsspil og hvorfor?


The Magic of Games

•”Games are unnecessary obstacles that we volunteer to tackle” - Bernard Suits


The Magic of Games


•”Games are work we volunteer for” - Jane McGonigal


The Magic of Games


•”Games are work we volunteer for” - Jane McGonigal

•”A game is a problem-solving activity, approached with a playful attitude” - Jesse Schell


Spilelementer


Spilelementer •PBL


Spilelementer •PBL – Points

240 pts


Spilelementer •PBL – Points, Badges

240 pts


Spilelementer •PBL – Points, Badges, Leaderboards

240 pts

1. 310 Mom

2. 265 Dennis

3. 240 You

4. 185 Sister


Spilelementer •PBL – Points, Badges, Leaderboards •Avatars

240 pts

1. 310 Mom

2. 265 Dennis

3. 240 You

4. 185 Sister


Spilelementer •PBL – Points, Badges, Leaderboards •Avatars •Progress Bars/Levels

240 pts

1. 310 Mom

2. 265 Dennis

3. 240 You

4. 185 Sister

Lvl 1



•Belønninger •Håndgribelige

240 pts

1. 310 Mom

2. 265 Dennis

3. 240 You

4. 185 Sister

Lvl 1

Congratulations! You have earned a coupon for a

bagel.



•Belønninger •Håndgribelig •Uhåndgribelig

240 pts

1. 310 Mom

2. 265 Dennis

3. 240 You

4. 185 Sister

Lvl 1


bagel.

Congratulations! You have earned

access to the Mystery Castle.



•Belønninger •Håndgribelig •Uhåndgribelig

•Quests

240 pts

1. 310 Mom

2. 265 Dennis

3. 240 You

4. 185 Sister

Lvl 1


bagel.

Congratulations! You have earned

access to the Mystery Castle.


Spilelementer som hjælper på indlæring • Historier • Karakterer • Genkendelse • Niveauer • Udfordringer • Held • ”Replayability” • Æstetik • Tid • Kontinuerlig feedback


Piano Stairs


Dopaminsystemet

Belønninger øger niveauet af dopamin i hjernen.

Det samme gør stoffer!


Belønningssystem

• Continuous

• Fixed Ratio

• Fixed Interval

• Variable Ratio

• Variable Interval


Quiz time!

https://play.kahoot.it/


Game elements in Kahoot?

https://play.kahoot.it/


Tillykke!

Du er nu halvvejs igennem præsentationen.


Motivation


Motivation

Motivation er et begreb, som beskriver den drivkraft, der får mennesker til at handle som de gør. Motivation er en proces hvor en målrettet aktivitet initieres og fastholdes.


Mangel på motivation


87% af de ansatte er ikke aktivt engagerede i deres arbejde.

Gallup, State of the Global Workplace 2014

Mangel på motivation


Intern vs. ekstern Motivation

Drevet af ren lyst Drevet af ydre påvirkninger


Keller’s ARCS model


Malone & Lepper


Flow Theory


Mål:

At skabe engagerende oplevelser som aktiverer den interne motivation


Gamification områder

Ekstern

•Marketing •Salg •Kundeloyalitet



Adfærdsændring

•Sundhed & Wellness •Bæredygtighed (ressourcer) •Personlig økonomi



Intern

•HR •Produktudvikling •Crowdsourcing


Virksomhedsgamification Eksempler

Crowdsourcing


LEGO Ideas


Employee Wellness Program



Keas


Learning



Deloitte Leadership Academy


Freerice.com


Lynda.com


codecademy.com


Framework Hvor starter man?


Player Centered Design

1.Know your player 2.Identify the mission 3.Understand human motivation 4.Apply mechanics 5.Manage, monitor and measure

Janaki Kumar and Mario Herger


Gamification Design Framework

1.Define business objectives



1.Define business objectives 2.Delineate target behaviors



1.Define business objectives 2.Delineate target behaviors 3.Describe your players


Amy Jo Kim's Social Action Matrix



1.Define business objectives 2.Delineate target behaviors 3.Describe your players 4.Devise activity loops


Engagement Loop



1.Define business objectives 2.Delineate target behaviors 3.Describe your players 4.Devise activity loops 5.Don’t forget the fun!



1.Define business objectives 2.Delineate target behaviors 3.Describe your players 4.Devise activity loops 5.Don’t forget the fun! 6.Deploy the appropriate tools

Kevin Werbach


•Etik -Spils manipulerende egenskaber bør ikke undervurderes – transparens er vigtig!

•Det må aldrig blive til ”Big Brother is watching! •Risiko for at skabe problemer istedet for at løse dem

-Udlov ikke belønninger I situationer som kan skabe fare

“If it ain’t broke – don’t fix it!”

Hvornår bør man ikke bruge gamification


To gamify or not to gamify…


Konklusion •Gamification har eksisteret i evigheder og er en naturlig del af vores liv •Hvis man bruger det forkert kan det skade arbejdsmiljøet, sammenholdet og endda motivationen •Når det bruges rigtigt kan det give værdi til både virksomhed, medarbejdere, kunder, studerende og alle andre som er involveret •Så sørg or at gøre det rigtigt! (Game Design Thinking)


Tillykke! Du har gennemført

præsentationen.


Questions?


Learn more Books: Kapp, Karl M. The Gamification of Learning and Instruction : Game-Based Methods and Strategies for Training and Education. Kumar, Janaki Mythily and Herger, Mario (2013): Gamification at Work: Designing Engaging Business Software. McGonigal, Jane. Reality is broken. Pink, Daniel. Drive: The Surprising Truth About What Motivates Us. Werbach, Kevin; Hunter, Dan. For the Win : How Game Thinking Can Revolutionize Your Business. Zichermann, Gabe. Gamification by design : implementing game mechanics in web and mobile apps. Links: Enterprise-gamification.com Gamification.co Yukaichou.com gamified.uk Qed.dk/michelle-andreassen Course: https://www.lynda.com/Higher-Education-tutorials/Gamification-Learning/173211-2.html

https://www.lynda.com/Higher-Education-tutorials/Gamification-Learning/173211-2.html











• Andrzej Marczewski’s Cards

Buy them here: http://www.gamified.uk/gamification-inspiration-cards/

Inspirationskort

http://www.gamified.uk/gamification-inspiration-cards/


Tak for kampen

Michelle Andreassen Email: [email protected] Twitter: @itaddiction

mailto:[email protected]


•Performance Motivation



SalesForce


Visual Studio Achievements


•Community



Sharepoint


•Project Management



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