( )game mechanics: 101develop, engage & retain community using game design

( )gabe zichermann

author “Game Based Marketing”blogger funwareblog.com

facilitator, founder instituteadvisor & mentor to startups

speaker, 25+ events/year

)( gamification: building engagement (loyalty) through game mechanics

loyalty throughout history

TangibleGoods1800s

CashIncentives

1930s

VirtualRewards

2000s

LoyaltySystems

1980s

0

40

80

120

160

200

1800 1850 1900 1950 2000 2050

loyalty costs status & social power

costs and status value of loyalty

point system

challenges

win conditions

badges

socialnetworking

leaderboards

gamification loop

( )theme & fun are not correlated

( )fun must be job #1

geography history

( )achiever socializer

explorer killer

Bartle’s Player Motivations / Types

)( on sale nowFunwareBlog.com

@gzicherm