Your future customers Persona

To build empathy with our future customers• Personas are more then

just demographic information, a persona needs to capture the persons behavior, belief and philosophy.

• More importantly their motivation or intentions.

• What do we need to look for when we create our personas?

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Think

FeelDo

Empathy

Opportunities

Insight

New business ideas

Methods:• Key informants• Interviews• Observation• Participant

observation• Be in the frontline of

your organization• Be a customer

Build a persona of your future customer

1. Name and title.

2. Basics.

3. Professional and personal background.

4. Quotes

5. Technical background.

6. Favorite websites (1-3).

7. Goals.

8. Need / I want statements.

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