Future MediaChanging Behaviors in a Digital World

Presented by Allyson Hohman1 July, 2011

Courtesy of David Armano, Website: Logic + Emotion (darmano.typepad.com/logic_emotion)

PHOTO BY ARNIE KUILMAN ON FLICKR.COMNot only is there a shift in mindset,

but there is a shift in how we expect to communicate in digital platforms.

We have evolved beyond websites and now interact across a multitude of digital touch points.

Future Media = Building authentic communication & continuous engagement that can be accessed across multiple digital platforms.

Mashable Infographics

The IDC predicts that the world’s

data will grow by 50x in the next

decade

Future Media is Disruptive

“When we survey our lives and endeavours, we soon observe that almost the whole of our actions and desires is bound up with the existence of other human beings. We notice that our whole nature resembles that of the social animals.” – Albert Einstein

What Are Australians Doing Online?

14% Collect find & share

23% Create videos, blog posts, and images

31% Post comments & reviews

50% Are active on social networks and groups

64% Read, watch & listen to social media content

78% Are active in one or more of the ways above

Source: Forrester's Asia Pacific Technographics Survey, 2009, Q2 2009, 7,652 respondents

Image from NewMarketingConsulting.com

We need to ‘play’ in groups that exist outside media.

Don’t just be a content provider. Be a value provider.

.

Each AutoShared Tweet turns into an average of seven new sessions on YouTube.com

http://youtube-global.blogspot.com/2009/11/how-we-think-about-social.html

Sharing Drives Sessions

Crossing Channels – YouTube & Facebook

14

150 years of YouTube

video is watched every day on Facebook

Channels aren’t social, humans are. People will choose what channels are best suited to their needs.

43% of Australians have a smartphone

79% of them use their smartphones to help with shopping

95% of Australians use their smartphones for local searching

PHOTO BY ASIRAP ON FLICKR.COM

The rise of the smartphone is creating a more engaged consumer. We have them on all the time and are looking to them increasingly more to help guide us through the day.

“A revolution doesn’t happen when society adopts new tools, it happens when society adopts new behaviors” – Clay Shirky, US Now

Augmented reality is now just a download away

Desktop and mobile searches are driving

consumers to specific locations with product in

stock

Social Commerce

Buy and sell to people, not strangers

Google Wallet – The Growth of Micropayments

disco

Group buying works because it encourages users to connect their social networks and give trusted recommendations to receive a discount.

In Game Advertising – A Captive Audience

Times Have Changed – We Want More

“Consumers don’t see the difference between marketing channels. They just see the brand and then use the channel that’s most convenient for them at that time” - eMarketer

There isn’t only one way to address future media.

There is no silver bullet, just evolving strategies.

QUESTIONS?If you have any questions about this presentationplease contact Allyson Hohman on +613 9693 8106or email via allyson.hohman@columbussearch.com.au