fvf apartment in a nutshell
TRANSCRIPT
The FvF Apartment BerlinVisions of urban living
Created in collaboration with Swiss manufacturer Vitra, the FvF Apartment in Berlin is a physical expression of FvF’s online publication – a multi-faceted
space for friends and partners to gather and express their creativity.
More information
Concept
Facts
Centrally located 70 sqm apartment with modular furnishing and seating possibilities for
15-20 persons
Fully equipped kitchen, variable bed and
bathroom
Wireless entertainment including in-wall sound system,
projectors and presentation equipment
Client Case
A.P.C.The French fashion company A.P.C. regularly books the FvF Apartment
for their Press Days to showcase their latest collections.
More information
Client Case
WeekdayThe fashion retailer Weekday invited their international community to
the FvF Apartment, providing an exclusive sneak peek at their Pre-Spring Collection 2015. Friends, press and online media were invited to
explore the pieces in a personal and familiar surrounding.
More information
FvF Holiday Pop-Up ShopOn the four Saturdays leading up to Christmas we were hosting our very first pop-up
shop in the FvF Apartment. A special selection of products culled from the FvF community, alongside some of our very first exclusive collaborations, created especially
for the launch of our new online shop was offered.
More information
Client Case
Book StandClaire Cottrell and artist Jordan Sullivan presented a collection of books and printed matter from BOOK STAND, an LA-based online art book shop. The event took place
over a period of a week and was accompanied by readings and live music.
More information
Client Case
James Dyson AwardAn international design award that celebrates and inspires the next generation of
design engineers. Selected designers were invited to present their innovations and share their ideas for the future at the apartment.
More information
Client Case
Mortlach WhiskyMortlach Distillery used the private surrounding of the apartment for a personal product
introduction. Accompanied by a three-course dinner, FvF invited selected creatives to discover and enjoy high quality single malt whisky.
More information
Client Case
Eldorado ExperienceFolch Studio, a Barcelona-based design studio, presented its latest project
“Eldorado Experience” at the apartment. The team stayed at the apartment, sharingtheir adventures during a project presentation for close friends and creatives.
More information
Client Case
Beck’sThe FvF Apartment set the stage for a video production for Beck's beer introducing an event series and a new package design. For photo and film productions, the interior set-
up and products can be re-arranged to suit individual needs.
More information
Client Case
FvF CooksWith the series FvF Cooks, we share our international friends favorite food recipes
and invite them to cook with us and present their meals in the apartment. As a new format in our online magazine, we express our love for healthy food
and quality eating.
More information
Client Case
FvF Cooks: Mezcal Cocktails and Tacos
From working class staples in Mexico to the higher tiers of refined flavors, mezcal and tacos have been gaining more and more attention in foodie
circles and beyond. We invited two friends and connoisseurs to teach us more through several tasting rounds
More information
Client Case
• Workshops/Presentations • Symposia/Readings • Exhibitions • Photo/Video productions • Social gatherings • Cooking events • Overnight accommodation
Other Scenarios
Floor Plan
Entrance Wardrobe Bathroom Kitchen Dine & Work Sleep
1
2
3
4
5
6
7
8
9
FvF Apartment
additional rooms
Entrance Bathroom Work
4,5m2
3,5m2
6m2
17m2
25m2
14m2
4,5m2
7m2
22m2
70m2
35,5m2
In a continuous dialogue with an international audience, we connect the apartment with all FvF publishing activities
and create relevant marketing solutions that include concept, content production and involve our creative community.
Marketing
500+
interviews19k+
photos60+
videos70+
cities150+
contributors
FvF FactsThe global reach of Freunde von Freunden in numbers.
FvF Website Reach
20kdaily visitors
3 miomonthly page views
FvF Social Reach
110.000+
followers12.000+
followers64.500+
followers28.000+
followers
PartnersVitra & Artek | Dornbracht | Burmester | Dallmer | Alape | Miele | Epson
New Tendency | Bless | Ruckstuhl | Aesop | Allyouneed | Diageo Vöslauer | Selekkt | Mikili | KPM Berlin | WMF | Distanz | Gestalten
Drittel Books | P & T | Marsano | Silo Store | Möve | Punkt. | Weber-Stephen Schindelhauer | Barcomi’s | Dyson | Mono
The Apartment in the MediaCereal Magazine
Architectural Digest Cool Hunting
Vogue LS:N Global
Airows Home DSGN
Decor8
LocationCentrally located in Berlin-Mitte and easily accessible by public transportation.
FvF Apartment Mulackstr. 26 10119 Berlin
Germany
If you have any questions, are interested in booking the FvF Apartment or think we'd make great collaborators, please drop Judith Guckler a line at:
[email protected] or call
+49 176 61 33 10 76 +49 302 78 794 90
www.freundevonfreunden.com www.freundevonfreunden.com/apartment/
Contact