gamification for game developers - nordic game 2011
DESCRIPTION
Gabe Zichermann's featured talk at Nordic Games 2011 in Malmo - discussing issues in gamification for developers and non-developers alike.TRANSCRIPT
![Page 1: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/1.jpg)
gamification and you
gabe zichermann@gzicherm
Gamification.Co
![Page 2: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/2.jpg)
Gabe Zichermann
Text
chair, Gamification Summit:gsummit.com
author “Game Based Marketing”“Gamification by Design”
editor gamification.co
advisor & mentor speaker, 25+ events/year
![Page 3: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/3.jpg)
“Gamification is the new black”
![Page 4: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/4.jpg)
why now?
![Page 5: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/5.jpg)
![Page 6: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/6.jpg)
![Page 7: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/7.jpg)
![Page 8: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/8.jpg)
People are Changing
![Page 9: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/9.jpg)
51,000,000 millenials
![Page 10: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/10.jpg)
![Page 11: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/11.jpg)
"our largest competitor is Zynga"-Premal Shah, Kiva
![Page 12: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/12.jpg)
The Competitive Landscape
![Page 13: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/13.jpg)
There's no going back
![Page 14: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/14.jpg)
Gamification is: the process of using game thinking and game mechanics to solve
problems and engage users
![Page 15: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/15.jpg)
gamification is not just
![Page 16: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/16.jpg)
![Page 17: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/17.jpg)
![Page 18: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/18.jpg)
50% of all innovation processes will be gamified by 2015-Gartner
![Page 19: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/19.jpg)
Health
Enterprise
Education
Marketing/Advertising
Government
Finance
key categories
![Page 20: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/20.jpg)
http://gsummit.com
![Page 21: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/21.jpg)
Recency
Frequency
Duration
Virality
Ratings
engagement
Escore
![Page 22: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/22.jpg)
motivation
![Page 23: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/23.jpg)
STATUSACCESSPOWERSTUFF
![Page 24: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/24.jpg)
Intrinsic vs Extrinsic: Where We Are
![Page 25: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/25.jpg)
Progression to Mastery
![Page 26: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/26.jpg)
weight watchers
![Page 27: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/27.jpg)
Business Case!
![Page 28: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/28.jpg)
Gamifying on the leading edge
The world’s top brands, agencies and startups are harnessing the power of gamification across a wide range of
industries
![Page 29: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/29.jpg)
20 000 new jobs US/EU
![Page 30: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/30.jpg)
gamifying the enterprise
1. Customer Engagement2. Employee Retention3. Training4. Solve Big Problems
Photo courtesy of echiner1 from Flickr
![Page 31: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/31.jpg)
Nissan Leaf
Ford FocusToyota Prius
Automotive Gamification
Honda Insight
![Page 32: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/32.jpg)
Rypple Feedback, Goals & 360 Employee Engagement
![Page 33: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/33.jpg)
Target: the checkout speed game
Photo courtesy of dpstyles from Flickr
![Page 34: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/34.jpg)
Solving Big Problems
The US Government is the biggest “funder” of gamification
America Competes: challenges (2010)
Reach for the Top (2009)
America’s Army (2002)
![Page 35: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/35.jpg)
Make Life More Fun & Engaging
![Page 36: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/36.jpg)
Find Out More
Workshops across the US and in 6+ countries
GSummit NYC Fall 2011
Gamification U
Consulting
Research, Writing
![Page 37: Gamification for Game Developers - Nordic Game 2011](https://reader033.vdocument.in/reader033/viewer/2022051412/54c82f054a7959b45d8b457f/html5/thumbnails/37.jpg)
gamification and you
gabe zichermann@gzicherm
Gamification.Co
http://gsummit.com