"gamification of health" by chirag patel (chicago health 2.0)
DESCRIPTION
This talk covers how gamification is affecting PHRs (Google Health), public health (nudging), consumer driven health (Me You Health, GreenGoose, HealthMonth), and most importantly employee wellness programs (ShapeUp, Keas)TRANSCRIPT
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The Gamification of HealthChirag Patel @patelc75
Co-founder, Chicago Health 2.0 @CHIHealthTechCo-founder, Halo Monitoring @Halo_Monitoring
Oct 26, 2011
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What is "Gamification"?
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How do Health appsengage
and even motivate ?
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Delivering bad or boring news doesn't work
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Nudging with irrelevant or anonymous data doesn't work
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The problem is changing inagrained BEHAVIOR
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A start: wellness and fitness
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Status Access Power Stuff
Status is the missing piece
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Game Mechanic: "dot" behavior
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meets
Game Mechanic: flying dragon
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Why aren't you wearing your device?
Negative (annoying)
Take 20 more steps today and you will be in 1st place
Positive(encouraging)
Game Mechanic: "actionable baby step trigger"
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The gamification "layer"
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I love @healthmonth. I am a happier, healthier person because of it."
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of Health?theIs
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Maybe not. They've already pivoted
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Is the Employer paving the way!?
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Where's Google Health now?
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Why does "Gamification" work?
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Gamification: More than just fun
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LEFTOVER SLIDES
START HERE
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Trigger