Put the FUN Back into FUNdraising with Gamification

Gamify your fundraiserAn introduction and overview

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Heather Farmakis, PhDFounder & CEO Professional Learning AcademyDr. Farmakis has over 15 years of progressive leadership experience in the public, private, non-profit and association industries. Gamify Your FUNdraiser

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Professional learning academyCertified Association ExecutivePrograms, Products, and ServicesFundraising, Sponsorships, and Development Programs

The Professional Learning Academy is a CAE Approved Provider. Our association programs meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visitwww.whatiscae.org.

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Learning ObjectivesUnderstand game element fundamentals and mechanics.Learn ways gamifying your fundraiser can increase participation and engagement.Considerations for planning your gamified fundraiser event. Strategies on gamifying a fundraiser at your event.

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What is gamification?

Gamification uses the concepts of applying game mechanics and design strategies to motivate participation, engagement and loyalty.

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Early concept of gamification in fundraising

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Modern concepts of gamification

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Gamification Fundamentals & MechanicsConflictStrategy and ChanceAestheticsTheme and StoryRewardsMajumdar, A. (2016, June 13). Utilizing Gaming Elements To Create Effective Learning Games. Retrieved August 24, 2016, from elearningindustry.com, https://elearningindustry.com/5-game-elements-create-effective-learning-games

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Increased participation& engagement

Recent survey reported that 89% of participants say a point system would boost their engagement.Leaderboards were indicated as motivation to compete with colleagues. Over 50% of corporate processes are gamified in 2015. Industry, eLearning (2016, June 16). Top Gamification Stats and Facts For 2015 Infographic You Need To Know. Retrieved August 24, 2016, from elearningindustry.com, https://elearningindustry.com/5-game-elements-create-effective-learning-games

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Competitive environmentGamification cultivates a healthy and friendly competitive environment.Online donations tend to be more generous. Visuals assist with raising more funds. PointsLeaderboardsBadgesRewards

Cell Press. (2015, April 16). For men, online generosity is a competition. ScienceDaily. Retrieved August 23, 2016 from www.sciencedaily.com/releases/2015/04/150416132159.htm

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Ease of donationMake the donating process accessible.OnlineDuring event registrationE-commerceMobile appIn personDuring fundraising eventAnytime face-to-face

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gamified fundraiser examples

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Mobile appexampleSimple app that nonprofits may use to implement a fundraising campaign with a progress bar and countdown to reach the goal.

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ONLINE GIVING STATISTICSM + R Benchmark Study Highlights in comparison to previous year include:13% increase in online giving 11% increase in website traffic32% increase in monthly online giving9% increase in one time giving

M + R Benchmark Study recently analyzed data from 84 nonprofits regarding online fundraising, advocacy and list building. Online Giving Statistics, Charity Navigator. Retrieved on August 23, 2016. https://www.charitynavigator.org/index.cfm?bay=content.view&cpid=1360

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Mobile Apps Include personal goals, team goals, overall goals for the fundraiser. Double Dare fun & creative way to dare each other to do something silly for a specific amount of $.Scavenger Hunt/Obstacle Course Individuals or Teams progress through a challenge donation is entry fee.Golf Tournament Time intensive with planning. Raise donations by entry fee, sponsorship, etc. Casino Night Competitive gaming rounds, (could also do video games). Money raised to play gets donated. Cook-off / Bake-off Depending on the scale of your event. Individuals or Teams can compete. Have judging and elimination rounds. Ticket sales/entry fees go to fundraiser. 5k run / walk Sponsors, entry fees, teams. Competing with each other and raising funds. Website Include details of the fundraiser and why the funds are needed, leaderboards so donors can rise to the challenge. Fundraiser ideasThese fundraiser ideas are ways to add fun into your fundraiser.Include gamification with the challenges to get participants motivated and engaged.

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Set Clear Expectations for the BoardGIVING & ASKINGEFFECTIVE APPROACHES

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ConsiderationsSET DAILY GOAL leading up to your event final (chunk the goal into smaller parts)MATCHING DONATIONS OR INCENTIVES solicit sponsors or vendors to match donations or participantsSTRENGTH IN NUMBERS all hands on deck (board, staff, sponsors, vendors, members, etc to raise funds)TOOLS FOR SUCCESS provide everyone with the resources necessary on how to fundraise

San Francisco Bay Area Curling Club http://www.dedicatedice.com/resources/

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Get participants involvedAn organizations participants / donors are a GREAT way to keep the momentum of the gamification fundraiser alive throughout the event. Post picturesMakes commentsSocial MediaBe enthusiastic!

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DONOR Involvement

Badges can be shared by corporate sponsors based on their donor level. Sponsors can share their badge on their social media outlets and post to their website. Builds community and awareness.

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Generate excitementCreate a video to get participants excited and stir up the competition. Include the game in marketing collateral. Tie in with your themed event. Promote via social media outlets.Involve vendors and sponsors. Matching donations.Recognition at event. They will help promote and drive the gamified fundraiser through their outlets.

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Recognize donors

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Recognition examples

San Francisco Bay Area Curling Club http://www.dedicatedice.com

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Benefits of gamifying your fundraiserMotivate donors and potential donors Include a progress bar or donation meter on your websiteEncourage competitionCultivates a fun experience and leads to more donationsIncentivize donorsDonors complete certain levels or challenges and receive rewardsGenerate excitement and enthusiasmIncorporate socialization through various social media outletsBuild community among supportersEveryone enjoys a healthy competition or game

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Drawbacks of gamifying your fundraiserDistracts from causeThe game should not take away from the motiveBudget wiselyTime and effort needed to establish the game and developing the system have a cost factorKeep it simpleThe game is the means to achieving the goalDont overdo it

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Gamification metricsBesides the obvious of metric of moneyTrack gamification engagementPage viewsClicksNew usersUnique visitorsTime spent per userSocial shares

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Getting started with gamifying your fundraiserStart simpleVisual representationFundraising goal meterBadges for donorsShare on social mediaTeam approachChunk fundraising goalsTrack metrics

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conclusionUnderstand game element fundamentals and mechanics.Learn ways gamifying your fundraiser can increase participation and engagement.Considerations for planning your gamified fundraiser event. Strategies on gamifying a fundraiser at your event.

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