gastcollege hva - hogeschool van amsterdam

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Online marketing working environment

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Post on 26-Jun-2015

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Gastcollege over hoe online marketing in de praktijk wordt toegepast. De besproken onderdelen zijn SEO, Adwords en websites maken in Wordpress.

TRANSCRIPT

Page 1: Gastcollege HvA - Hogeschool van Amsterdam

Online marketing working environment

Page 2: Gastcollege HvA - Hogeschool van Amsterdam

About me@MirandaGahrmann

Page 3: Gastcollege HvA - Hogeschool van Amsterdam

Servicesby SEO Search

Page 4: Gastcollege HvA - Hogeschool van Amsterdam

Acquisitionnew customer

1. Website2. On-site SEO3. Adwords4. On- & off-site SEO

Page 5: Gastcollege HvA - Hogeschool van Amsterdam

1. Discuss workflow 2. Wish list3. Customer sends content4. Proposal templates5. Installation 6. Content at the website

Website creationWordPress

Page 6: Gastcollege HvA - Hogeschool van Amsterdam

1. Keyword analysis 2. Content optimisation3. Technical SEO aspects4. Add relevant pages

On-site SEOSEO workflow

Page 7: Gastcollege HvA - Hogeschool van Amsterdam

AdwordsSearch

1. Keyword analysis 2. Account structure3. Adwords Editor4. Exact vs Phrase5. Optimisation

Page 8: Gastcollege HvA - Hogeschool van Amsterdam

Off-site SEO

Page 9: Gastcollege HvA - Hogeschool van Amsterdam

Conflicts

Page 10: Gastcollege HvA - Hogeschool van Amsterdam

Guidelinesto prevent stress

1. No tight deadlines2. Be realistic3. Do work you like

Page 11: Gastcollege HvA - Hogeschool van Amsterdam

Questions?

@[email protected]