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I CAN'T LEAVE HOME WITHOUT MAKE-UP

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NEW LIFESTYLE STATEMENT ADDED

Base: All Women 15+ Source: GB TGI 2013 Q3

I cant leave home

without make-up [28%]

16% 11% 54% 9% 8%

0% 20% 40% 60% 80% 100%

Single [Aged 15-24] Single [Aged 18-24]

Married/ Livingas a couple Widowed

Divorced

Marital Status

Move out of parental home

177 [3%]

Get married 167 [2%]

Divorce/Separate from long-term

partner158 [2%]

Purchase/Sell a house/flat 139 [3%]

Enter retirement 114 [5%]

Life Events [Last 12 months]

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WhatsApp

4

INSTANT MESSENGER PROVIDER ADDED

Base: All Adults Source: GB TGI 2013 Q3

I like to pursue a life of challenge, novelty and change 142 [46.4%]

I try to keep up with developments in technology 153 [57.4%]

I couldn't live without the internet on my mobile phone 255 [57.1%]

In this day and age it is important to juggle various tasks at the same time

114 [71.8%]

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SOCIAL NETWORKING SITES

5Title o the presentation

UPDATED ACTIVITIES


Making new friends

Keeping in touch with

friends & family

Sharing updates on your own life

(e.g. status updates)

Sharing your own photos/videos

Sharing online content with your friends

(e.g. websites, videos or pictures)

Organisingevents/responding to

event invitations Joining groups (e.g. becoming a fan of )

Following/becoming

a fan of celebrities

Following/becoming a fan of

particular brands/productsKeeping up to date with breaking

news/events

Following sports stories Entering competitions

Playing games

Other

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EE - MOBILE SERVICE PROVIDER

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PROFILE


Age

20% 25% 18% 14% 12% 12%

0% 20% 40% 60% 80% 100%

15-24 25-34 35-44 45-54 55-64 65+

Geographical Regions

Greater London 131 [17%]

North West 121 [13%]

North 121 [6%]South West 108 [10%]

South East 76 [15%]

Scotland 61 [5%]

40% 60%

3%

19%

29%19%

21%

9%

A B C1 C2 D ESocial Grade

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4G

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NEW MOBILE FEATURE ADDED


Used or Have 4G: 2.96 million

Telephoning 111 [93%]

Taking Photos 147 [91%]

Chatting/ Instant Messenger264 [48%]

Sending/ Receiving SMS 122 [89%]

Watching Videos 272 [60%]

Music 230 [41%]

Synchronisation with a computer/PDA

(mail, calendar, address book)

232 [39%]

Functions used mobile phone for

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SHOPPING FOR MOBILE PHONES

NEW LOCATIONS ADDED

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APPS FOR MOBILE OR TABLET

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NEW CATEGORIES ADDED


Games

Banking

Other entertainment

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RADIO SHOWS

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NEW RADIO SHOWS ADDED


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HOW MUCH DO YOU SPEND ON PERFUME/EAU DETOILETTE?

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NEW QUESTION ADDED

Base: All Women Source: GB TGI 2013 Q3

Less that 15 15-30 31-50

51-60 61-90 Over 90

Typically Spend

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HAVE THE SHOPPING DELIVERED TO MY HOME

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NEW TRANSPORT USED FOR SHOPPING ADDED

Conscious Connoisseurs [238]

Promiscuous Purchasers [243]

Strategic Savers [98]

Ethical Empathisers [97]

Accustomed Acquirers [84]

Quality Crusaders [82]

Convenience Kings [77]

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IKEA

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NEW LOYALTY CARD ADDED


IKEA Loyalty card (have or used

in last three months)

HIGH RANKING LIFESTYLE STATEMENTS

When I need information the first place I look is the internet. 129 [82%]

Shopping online makes my life easier. 129 [54%]

I like the idea of travelling abroad. 125 [84%]

You have to be careful about the quality of things you buy on the internet.

108 [74%]

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VEHICLE HIRE BRITAIN/ABROAD

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ADDED - FIRMS HIRED FROM


Other

Firms

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PARTICIPATION IN CHARITABLE ACTIVITIES

15

QUESTION ADDED


39%

11%

4%

5%

13%

0% 10% 20% 30% 40% 50%

None

Other

Helped in a charityshop

Organised an event

Taken part in anevent

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STORE CARDS

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NEW STORE CARDS ADDED


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I AM LOOKING FORWARD TO MY RETIREMENT

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NEW LIFESTYLE STATEMENT ADDED


Local/National government [176]

Personnel/Human

Resources/Industrial relations [215]

Legal [177]

Medical/health/Social welfare [168]

AREA OF EMPLOYMENT

Construction/Engineering [167]

Financial [145]

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gb 2013 q3 updates

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