gec 2017: living box
TRANSCRIPT
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The World’s Major Food Problems: Malnutrition & Toxic Chemicals
• Nearly a billion people suffer from malnutrition or cannot afford to purchase healthy food — a number liable to rise dramatically as the world’s population grows, especially in the developing world
• Heavy toxics & pesticides are used when fighting pests• People cannot rely on the authorities for solutions
People look for sustainable and long-lasting solutions
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Leveraging Israeli Agricultural Technology Innovation
• Israel has been a leader in agricultural solutions since the 1950s
• Israel has actual track record in dealing with
climate challenges
• On June 2015 the UN declared Israel as a leader in the combat against desertification
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The Vision
Give a man a fish and you feed him for a day; Teach a man to fish and you feed him for a lifetime
Anne Isabella Thackeray Ritchie (1837–1919), England
Our vision is to ensure that everyone, everywhere, will be able to grow the healthy food they need in their own household.
UN - FAO project -Ethiopia 2014
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The Product
• A household system enabling the growing of fresh vegetables with minimal costs & efforts
• Based on unique patented hydroponic technology• Growing in water without using soil at all.
• Solar energy – No need for electricity grid
• Fully modular and folds into a small box• Standalone DIY kit - Just add water• Can be sent by mail – No need for professional help
• Simple• Affordable• Efficient • Plug N’ play
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Household output
• Each unit can grow 30 different vegetables a month, providing fresh produce daily
• This can feed a family of 5
• High quality, pesticide-free & exceeds standards for food safety
• Easy to use and maintain Pilot project in Ghana 2012
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The Lugasi Family case study
Week #2
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Week #3
The Lugasi Family case study
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Week #4
The Lugasi Family case study
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Week #5
The Lugasi Family case study
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Week #6
The Lugasi Family case study
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Week #7
The Lugasi Family case study
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Week #8
The Lugasi Family case study
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The Social Impact• Encouraging healthy life• Increasing food security • Reducing crime
• Generating extra income• For men, women, and children
• Increasing sustainable living• Urban agriculture• Reduces transportation & packaging costs• Carbon emissions reduction
• Educating the next generation Accessible for all - “house of wheels”
Bedouin families in the Israeli Negev
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