general aviation: under attack
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General Aviation: Under Attack. GA is greatly misunderstood… Results in major challenges for the future Loss of funding Increased taxes FAA reauthorization problems Security regulations Loss of Airports Negative perception of GA. DEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com. - PowerPoint PPT PresentationTRANSCRIPT
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.org
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.org
General Aviation: Under Attack
DEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
GA is greatly misunderstood…Results in major challenges for the future
•Loss of funding
•Increased taxes
•FAA reauthorization problems
•Security regulations
•Loss of Airports
•Negative perception of GA
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.org
General Aviation: Under Attack
DEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
USA Today – this morning!:
"Congressmen are spending millions building runways at these little airports. That is just a complete waste of money," says Jonathan Ornstein, CEO of Mesa Air Group, a regional air carrier.
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.org
Define what GA is….not what it isn’t
• Develop a campaign approach
• Flood DC market to reach policy makers
• Target states where we can influence critical legislators
• Use print, TV, radio, PR, meetings, collaboration with stakeholders, members, influential's across the country, airports, and others to spread the message
General Aviation: Communication Strategy
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.org
Tell the stories of GA
• Vs. trying to defend business jets
• Multimedia campaign and robust website
• Real pilots going about their business every day at over 5,000 public use airports
• Value of the airports to the community
• Critical part of the Nation’s transportation system
• Impact on economy and jobs
• It’s an American freedom being jeopardized
General Aviation: Communication Strategy
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.orgDEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
The Campaign: GAServesAmerica.com
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.orgDEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
The Campaign: Online
Spreading message with online advertising, web resources, viral media and social networking
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.orgDEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
The Campaign: On AOPA.org
•Over 150,000 unique users of the web site
•Directed over 17,000 of these policy influencers to the web site including
– US House of Representatives
– US Senate– FAA and other federal agency officials
– State and local legislators and transportation officials
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.orgDEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
The Campaign: Online Results
•Over 150,000 unique users of the web site
•Directed over 17,000 of these policy influencers to the web site including
– US House of Representatives– US Senate– FAA and other federal agency officials– State and local legislators and transportation officials
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.orgDEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
The Campaign: Print Advertising
Ads in national and state publications that show real communities and people that depend on GA
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.orgDEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
The Campaign: Celebrity Appeal
•Actor Harrison Ford
•Passionate about GA
•Star power gains immediate media attention
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.orgDEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
The Campaign: Celebrity Appeal
•Actor Morgan Freeman
•Passionate about GA
•Star power and voice gain immediate media attention
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.orgDEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
The Campaign: At Key Airports
Airport diorama at DCA
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.orgDEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
The Campaign: TV and Radio Advertising
• Impactful commercials showing the affect of GA on businesses, communities and jobs
•CNN, Fox News Channel, CNBC, MSNBC, Fox News Business, WTTG, WE, WUSA, National Public Radio
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.orgDEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
The Campaign: Media Coverage
And we are getting coverage, stories, interviews….
Wall Street Journal, Bloomberg News, New York Post, Business Week, TheStreet.com, Los Angeles Business, CQ Weekly, National Journal, POLITICO, GA News, Examiner.com, Ashbury Park Press, Aero-News Network, Wichita Eagle, Wichita Business Journal, AvWeb, Weekly of Business Aviation and multiple regional industry publications
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.orgDEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
The Campaign: Partnership
• NATA support– Jim Coyne – Chairman, Advisory Council– Member support – displays, events and fundraising
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.orgDEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
The Campaign: Partnership
• EAA – An Exciting New Relationship– Craig Fuller and Tom Poberezny sign Memorandum of Understanding at Oshkosh
–Pledged to support each other’s efforts to promote, protect, and expand the general aviation community.
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.orgDEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
The Campaign: AOPA State Political Involvement
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DEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
The Campaign: Strong, committed membership
Over 415,000 members nationwide
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DEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
The Campaign: Airports & State Advocacy Team
Joey ColleranDirector of Advocacy
Mark KimberlingManager, State Legislative Affairs
John CollinsManager, Airport Policy
Jesse RomoAirport Support Network Director
PROMOTING AND PROTECTING GENERAL AVIATION AT THE STATE AND LOCAL LEVEL
Bill DunnVice President,
Local Airport Advocacy
Greg PecoraroDepartment Vice President
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.orgDEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
The Campaign: What can you do?
Go to www.GAservesAmerica.com
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.orgDEFEND GA, CONTRIBUTE TODAY! www.GAServesAmerica.com
The Campaign: What can you do?
Join the AOPA Airport Support Network
More than 2,000 Volunteers and Public-Use airports
Working with AOPA to Promote, Protect, and Defend America's Community Airports
1COMMUNICATIONS
INFORM, EDUCATE, ADVOCATE www.AOPA.org
Let’s keep it that way.
GENERAL AVIATION SERVES AMERICA…
www.GAServesAmerica.com