geocoding—the foundation for spatial analytics berk charlton, managing director of product...

Geocoding—The Foundation For Spatial AnalyticsBerk Charlton, Managing Director of Product Management

Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015 2

PB Location Intelligence Disciplines

The capability to organize and understand complex relationships between location and other data in order to drive business decisions through:

Geocoding Spatial DataIntegration

Spatial Analytics

Data Mapping &Visualization


Geocoding Overview


PB Geocoding Product - Overview

• GeoStan (Group 1) – US / Canada

• Centrus Desktop (Group 1) – US / Canada

• MapMarker Desktop – U.S., Canada, UK, Australia

• MapMarker Server – 6 Countries

• Enterprise Geocoding Module – 123 Countries

• Global Geocoding API – 123 Countries

• MapInfo Pro / EGM - Desktop Geocoding Client


Geocoding

o A process that assigns a latitude/longitude coordinate to an address. Once a lat/long is assigned, the geocoded address can be displayed on a map, used in a decision making workflow, used in a transaction and/or injected into a larger business process.

Street City St ZIP

4383 Apple

Boulder

CO 80303

4383 Apple CtBoulder CO 80301-1745-105.248599, 40.054337


The Geocoding Process…

18, rue Paul-Lefarge, 9204Paris-La Defense 10

o Standardize Address according to country rules

o Cleanse Address

o Verify / Validate Address

o Match to Street Data / Local Geography

o Return Detailed Address and Location Codes for additional decision making


Many ways to Geocode . . .

•Interpolated Street Address•Intersection•Parcel Centroid•Street segment•Postal codes•City / Place Centroid•Landmarks / Points of Interest / Business Name•Neighborhoods•User-Generated Street-centerline and Point data


PB Geocoding Product - Overview

• GeoStan (Group 1) – US / Canada

• Centrus Desktop (Group 1) – US / Canada

• MapMarker Desktop – U.S., Canada, UK, Australia

• MapMarker Server – 6 Countries

• Enterprise Geocoding Module – 123 Countries

• Global Geocoding API – 123 Countries

• MapInfo Pro / EGM Geocoding Client


Point-in-polygon Distance to a boundaryDistance betweentwo locations

Why Geocode?

Geocoding allows spatial decisions to be made• What’s the nearest . . .?• What is this point inside / close to?• What is the value / risk / danger . . .?


A Brief History of GeocodingJohn Snow and the 1854 London Cholera Epidemic• Miasma Theory Disproved• Birth of Epidemiology


Brief History of Geocoding

• 1980’s – ZIP Centroid, DIME Files• Early 1990’s – TIGER, GDT (County-based)• Mid 1990’s – US Nationwide geocoding • 2000 – Geocoding with Full Postal Conflation

with Monthly Data Updates and CASS matching rules

• Early 2000’s - Street-level Intl Geocoding • 2005 – Parcel Centroid Geocoding• 2006 – Reverse Geocoding• Late 2000’s – Geocoding Explosion with

MapQuest, Google, Bing Maps, GPS and Mobile• 2010 and beyond – POIs, Indoor geocoding, 3D

geocoding


Reverse Geocoding - Defined

Reverse Geocoding returns an ADDRESS for a given coordinate, usually a Latitude / LongitudeLat/Lons typically generated from a GPS-enable device such as a smart phone

Pitney Bowes | The Foundation For Spatial Analytics | Sept 2015

Reverse Geocoding

13

Reverse geocoding is more complex than forward geocoding; the number of possible answers are greater.

Reverse geocoding also cascades from most accurate to least accurate possible locations, including point-level address, interpolated address, street centerline, etc.

Input Coordinates:

Latitude: 40.008050Longitude: -105.240945

Output Address:

4423 Colorado AveBoulder, CO 80303-2175


Point-Level Geocoding Updates


Geocoding – Address Interpolation

Interpolation approximates the location of an address based on the length of the segment and the address range assigned to the segment.

For example, an address of 49 Main Street is halfway into the address range, so it is located half way along the segment on the odd side.

Note: Sprint owns TomTom Streets w/ EGM today


Geocoding – Point Level is the New Accuracy Standard

Positional accuracy is close to exact


Point-Level vs. Interpolated Geocodes


Some Applications Require Very High Confidence in Location Accuracy


Master Location Data


Master Location Data

• 167 Million Addresses

• Includes virtually all deliverable postal addresses…and we are looking for more

• Millions of non-postal street address in smaller communities and gated communities

• Millions of Base Addresses for multi-residential and commercial properties

• Locations don’t move if interpolated, and under 50ft move


Location Codes

21

Sept 2014 July 2015

AP05 Structure centroid 7.1m

AP02 Parcel centroid 132m 131m

AP21 Base parcel point (synthetic) 0.7m 0.7m

AP22 Backfill address pointThe precise parcel centroid is unknown. The address location assigned is based on two known parcel centroids.

3.9m 4.6m

AP23 Virtual address pointThe precise parcel centroid is unknown. The address locationassigned is relative to a known parcel centroid and a streetsegment end point.

5.9m 5.6m

AP24 Interpolated address pointThe precise parcel centroid is unknown. The address locationassigned is based on street segment end points.

11.9m 10.9m

Total 156m 160m

It’s all about Precision!


Master Location Data Uses Every Available U.S. Address as a Geocoding Reference Data Set, Geocoded to It’s Best available Location.

MLD Address Fabric is an unlocked version of the base data used to create MLD, and can be used for analytical purposes within an organization


Example of “Backfill” address points (P22), interpolated between two known parcel centroids


Example of “Backfill” address points (P22), interpolated between two known parcel centroidsShown with building footprints and Parcel Boundaries


Master Location Data – Extended Attributes


Minimum Enclosing Circle Example of MLD Point


Master Location Data & GeoEnrichment

Example – U.S. Property Attributes. Link to MLD Unique ID• Over 200 Fields of Information collected from County

Governments• Ownership Information• Building and structure information• # of Beds / Baths• Roof Type / Roof structure• Financing Information

• Valuation Information• Much, Much More

• Available Q4 2015

U.S. Property AttributesA Wealth of Available Information

Owner John & Jane Doe Purchase Date May 23, 2002

Land Value$90,500

Improvements Value$330,000

Built As: 1 1/2 Story Fin Year Built: 2000

Exterior:Frame Masonry

VeneerHVAC: Central Air to Air

Interior Finish: Drywall Built As SQ Ft: 2220

# of Baths: 5 Roof Type: Hip

# of Bdrms: 3 Roof Cover: Spanish Shingle

# of Stories: 2 More….

Assessor Parcel Number: 25-36-16-30-27-25Address: 21550 SW 92nd Pl Miami Fl 33189

County: Brevard (12009)

Point Latitude: 28.312365

Point Longitude: -80.731393

City Use Description: Single Family Residence

City Use Code: 011021550 SW 92nd Pl Miami, FL 33189


Global Geocoding Coverage


PB Global Geocoding Strategy

Go DeepDepth of Coverage within a Country

Go WideBroad

Country Coverage

OEM DataPartner with Best-In Class in-country Data Providers

Operational Focus


PB Geocoding: - 123 Countries at Point and Street Level - Full Forward and Reverse Geocoding Support - 240+ Countries / Territories at Place & Postal Level

Enterprise Geocoding Module is a Foundational Component of Spectrum Spatial


GeoComplete Module

GeoComplete ModuleGlobal Type-Ahead & AutoSuggestPoint of Interest Search


GeoComplete Module

35

http://pbbidemo2.mapinfo.com/typeahead/findlocationos.html


Enterprise Geooding Module – Integration with MapInfo Professional


Spectrum

MapInfo Pro / Enterprise Geocoding Module IntegrationSimplified Architecture

Global Geocoding

Module

Global Geocoding API

(OEM Version)

3rd Party Application MapInfo Pro


Mapinfo Pro / EGM Full Integration

• Available Fall 2015• New Interface in 2016 Release• Pro will be a full Geocoding Client for Enterprise

Geocoding Module• Local Geocoding Language Support

Geocode

Process

Close

Help

Input

Geocoding & Matching Options

Output (Candidate Return Values)

Server Configuration

Input Table Addresses

Create Points

Geocode Level

StreetMatching

Automatic – Accept First

More Options

Fallback to Postal Fallback to Geograph

Output Table Addresses

More Options

Save as Default


Q & A

geocoding—the foundation for spatial analytics berk charlton, managing director of product...

Documents

geocoding overviewpitney

geocoding process

indoor geocoding

d geocoding pitney bowes

s geocoding explosion

countries global geocoding

s us nationwide geocoding

level intl geocoding