georgia tech government relations visual guidelines chart

Thank you, State of Georgia, for investing in Georgia Tech. CAPITOL BUZZ OFFICE OF GOVERNMENT AND COMMUNITY RELATIONS OFFICE OF GOVERNMENT AND COMMUNITY RELATIONS Community Buzz Thank you, State of Georgia, for investing in Georgia Tech. IMPACT 2013 Georgia Tech Employees in the State of Georgia: 6,309 $451.7 million in salaries returning to Georgia Georgia Tech Alumni in the State of Georgia: 53,384 $451.7 million in salaries returning to Georgia Quick Facts OFFICE OF GOVERNMENT AND COMMUNITY RELATIONS Thank you, State of Georgia, for investing in Georgia Tech. In 2012, Georgia Tech helped form 30 new enterprises that, together, attracted nearly $21 million in investment. Thank you, State of Georgia, for investing in Georgia Tech. STATEWIDE IMPACT OFFICE OF GOVERNMENT AND COMMUNITY RELATIONS Georgia Tech is committed to serving the citizens of Georgia in the communities where they live and work. Georgia Tech’s Regional Ofﬁces and local outreach professionals located around the state provide expertise and support that help to build better businesses and strengthen Georgia’s economy. Thank you, State of Georgia, for investing in Georgia Tech. TECH PROMISE OFFICE OF GOVERNMENT AND COMMUNITY RELATIONS Thank you, State of Georgia, for investing in Georgia Tech. UPDATE 2013 OFFICE OF GOVERNMENT AND COMMUNITY RELATIONS Thank you, State of Georgia, for investing in Georgia Tech. In 2012, Georgia Tech helped form 30 new enterprises that, together, attracted nearly $21 million in investment. Visual consistency guidelines for Georgia Tech Government and Community Relations 1. When using a sans serif, Helvetica, Arial, and Univers are acceptable. No other sans serif should be used. 2. Use Palatino for serif type. 3. Consistency helps build recognition, memorability, and good will for the Government and Community Relations program. Templates help individuals within the ofﬁce to present a consistent set of values and messages. 4. Consistent messaging is just as important as color and placement and helps reinforce the primary messages that Government and Community Relations wants to establish with their primary audiences. Full-page magazine ad Half-page magazine ad Newsletters Government Relations Comparison Chart • Copyright 2013 • Georgia Institute of Technology • Institute Communications N13C1904 • An equal education and employment opportunity institution

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Consistency helps build recognition, memorability, and good will for the Government and Community Relations program. Templates help individuals within the office to present a consistent set of values and messages.

TRANSCRIPT

Page 1: Georgia Tech Government Relations visual guidelines chart

Thank you, State of Georgia,

for investing in Georgia Tech.

CAPITOL BUZZ

OFFICE OF GOVERNMENT AND COMMUNITY RELATIONS

Community Buzz

Thank you, State of Georgia,

for investing in Georgia Tech.

IMPACT 2013

Georgia Tech Employeesin the State of Georgia:

6,309$451.7 million in salaries returning to Georgia

Georgia Tech Alumniin the State of Georgia:

53,384$451.7 million in salaries returning to Georgia

Quick Facts

OFFICE OF GOVERNMENT AND COMMUNITY RELATIONS

Thank you, State of Georgia,

for investing in Georgia Tech.

In 2012, Georgia Tech helped form 30 new

enterprises that, together, attracted nearly

$21 million in investment.

Thank you, State of Georgia,

for investing in Georgia Tech.

STATEWIDE IMPACT

OFFICE OF GOVERNMENT AND COMMUNITY RELATIONS

Georgia Tech is committed to serving the citizens of Georgia in the communities where they live and work.

Georgia Tech’s Regional Offices and local outreach professionals located around the state provide expertise and support that help to build better businesses and strengthen Georgia’s economy.

Thank you, State of Georgia,

for investing in Georgia Tech.

TECH PROMISE

OFFICE OF GOVERNMENT AND COMMUNITY RELATIONS

Thank you, State of Georgia,

for investing in Georgia Tech.

UPDATE 2013

OFFICE OF GOVERNMENT AND COMMUNITY RELATIONS

Thank you, State of Georgia,

for investing in Georgia Tech.

In 2012, Georgia Tech helped form 30 new

enterprises that, together, attracted nearly

$21 million in investment.

Visual consistency guidelines for Georgia Tech Government and Community Relations

1. When using a sans serif, Helvetica, Arial, and Univers are acceptable. No other sans serif should be used.

2. Use Palatino for serif type.

3. Consistency helps build recognition, memorability, and good will for the Government and Community Relations program. Templates help individuals within the office to present a consistent set of values and messages.

4. Consistent messaging is just as important as color and placement and helps reinforce the primary messages that Government and Community Relations wants to establish with their primary audiences.

Full-page magazine ad

Half-page magazine ad

NewslettersG

over

nmen

t R

elat

ions

Com

paris

on C

hart