Drivers & Drinking

The Undercover RecoveryGerard O’Neill/September 2013

Sales Institute of Ireland © Amárach Research 2013

24% have used a

smartphone to check for a lower price online while still in the shop

47% have

intentionally researched a product in a shop

before buying it online

Source: Amárach Research May 2013

e. gerard.oneill@amarach.comw. www.amarach.com

b. www.amarach.com/blogt. twitter.com/AmarachResearch