gerben peet - hoe online de agrarische groothandel kramp een enorme impuls gaf
DESCRIPTION
Presentation of Gerben Peet during the B2B E-commerce Congress 2014.TRANSCRIPT
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How online transformed wholesale
Gerben Peet
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Evolution of Internet
Changing market situation
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About KrampEstablished in 1951
Kramp. It’s that easy
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OEM2.500 customers
Construction2.500 customers
Agriculture25.000 customers
Forest & Grasscare7.500 customers
Customer Groups
550.000 products to offer online, 200.000 products on stock
150 million Euro stock (sales value)
4.000 new products / week
ProductsWide range of products “One Stop Shopping”
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Fast delivery
Key figures
10 – 15.000 orders/day
50 – 70.000 orders lines/day
24/7 online full self-service
500.000 products
Easy ordering
In 11 languages
Good to know...
Day-to-day business system for our customers
Fully integrated with Kramp ERP
International E-Business solution
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Key figures
Webshop
Webshop figures per day
Topic Top Average
Searches 260.000 156.000
Logins 40.000 33.000
Ordering Customers 8.000 5.400
Orders 18.000 9.800
Order Lines 85.000 42.500
WebshopOrder lines per day
0
10000
20000
30000
40000
50000
60000
2005 2006 2007 2008 2009 2010 2011 2012 2013
Manual
Online
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Impact of E-business strategy
Sales
Service
Communication
Collaboration
From single channel to multi-channel
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Multi-channel distribution
Multi-channel distributionKramp becomes data and E-business service provider
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Focus
Success factors
Vision
Customer first
Gerben Peet@GerbenPeet
http://nl.linkedin.com/in/[email protected]