get 2011 started right: 10 steps to creating a fundraising plan
DESCRIPTION
There's no better way to start 2011 than by having a strong fundraising plan in place to get you where you want to go. Unfortunately, some of us are so busy fundraising that we feel like we don’t have time to plan. But in the long run, this only costs us more time (and money!). In this webinar, you will start to win back some of your lost time by learning how to create a strategic fundraising plan for your organization. We will go over the internal and external factors to consider when creating your plan, the financial information you need to gather and analyze, how to develop your goals, and the key components of each fundraising strategy. All participants will receive a customizable planning worksheet after the session to share with your full staff and board and complete your organization’s fundraising plan.TRANSCRIPT
Get 2011 Started Right: 10 Steps to Creating a Fundraising Plan
Tina Cincotti
Use Twitter Hashtag #npweb
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Today’s Speaker
Tina CincottiFounder - Funding Change
Hosting: Sam Frank, Synthesis Partnership
Why do I need this plan again…?
Who’s part of this process?
Ten Steps To
Creating Your
2011 Fundraising
Plan
Step One: Gather info on past fundraising
SourceYear
Before
Last’s
Income
Year
Before
Last’s
Expense
Last
Year’s
Income
Last
Year’s
Expense
Current
Year’s
Income
Current
Year’s
Expense
Next
Year’s
Income
Next
Year’s
Expense
Ind. donors
-- Total donor $
-- Direct mail
-- Events
-- “Major” gifts
-- Membership
-- Online
-- __________
Bequests
Earned income
Government
Corporations
Foundations
TOTALS
Step Two: Analyze past efforts
Look at your current strategies.
Consider…
What generates the largest share of revenue?
Which sources are most reliable?
Where is the most potential for growth?
Which areas are not producing?
Where can you use more volunteers/board?
Step Three: Evaluate current climate
Internal Factors External Factors
Step Four: Who’s on your team?
Who? How many? How could they help?
Board members
Staff
Volunteers
Key donors
Org. allies
Who else?
Step Five: Set your goals
Two types of goals:
1. Strategic
• Non-monetary goals
2. Financial
• How much you will raise from each source
Step Six: Decide on your activities
Financial/
Solicitation
Donor
Relations
Acquire
Renew
Upgrade
Step Six: Decide on your activities
Financial/
Solicitation
Donor
Relations
Acquire
Renew
Upgrade
Step Seven: Create a timeline
Financial/Solicitation Donor Relations
One-Time Year Round One-Time Year Round
Jan
Feb
March
April
May
June
July
August
Sept
Oct
Nov
Dec
Step Eight: Fill in the details
Strategy: ____________________________________
Projected income (gross): ______________Total cost / expenses: ______________Net income after expenses: ______________
Other goals that this strategy will meet: ____________
Number of staff/volunteers needed: _______________
Step Eight: Fill in the details
Deadline Task/s Who’s
Responsible?
Step Eight: Fill in the details
Expense Amount/
Cost
Notes
Staff time
Consultant/Services
Design
Printing
Postage
Travel/Transportation
Food
Other:
TOTAL
Step Nine: Put it all together
Strategy Goal/s Audience Description When Who Cost
End-of-year
appeal
$5,000 Current
donors, allies
from partner
orgs
Direct mail
appeal with
phone calls 1-2
weeks after.
Letter
hits end
Oct; calls
begin of
Nov.
Staff writes
letter, does
mailing. Board
assists with
calls.
$650 for
postage
&
printing
House
parties
$10,000
from 5
parties
(approx.
$2k each)
Current
prospects,
active donors,
contacts of
host
Series of house
parties hosted by
board members
or donors
Through
out the
year
Staff finds
hosts, provides
support,
monitors gifts,
does TYs. Host
does invites,
turnout, food.
Board attends.
Minimal
TOTAL
GOAL:
Projected Net Income =
Goal minus Cost
TOTAL
COST:
Step Ten: Decide what to evaluate
Aside from how much you raise, how do you measure your success?
• # of donors who gave last year & give again
• # of volunteers/board involved in fundraising
• # of first-time donors who give 2nd gift
• # of donors/projects who attends events
• # of new donors acquired
• # of supporters who increase their gift
Step Ten: Decide what to evaluate
How can you measure the success of your donor relations?
• How often donors refer others to you
• Frequency of contact without asking for gift
• Amount of personalization in mailings, etc.
• Level of donor-initiated contact with you
• How well your communications write the donor into the story, speak to the donor
Want more free fundraising advice? Sign up for my monthly e-newsletter…
Subscribe at www.fundingchangeconsulting.com
Thank you for spending your valuable time with me today!
Please stay in touch. -- Tina
TinaFCC on Twitter
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Chris [email protected]
707-812-1234
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