getting social: what you need to do now to engage with a new social world

Getting Social

What You Need To Do Now To Engage with a new Social

World.

@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo

Win a 2-Hour Social Coaching or Strategy

Session: Tweet with #TAWAEric

Or email [email protected]


My Twitter Handle, Tweet me!Download This Presentation

Tweet with this Hashtag!

Hi, I’m @EricTTungForbes #33 Social Media Influencer7 Years in SocialUniv. Texas 05 Graduate154,000 Twitter followers@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo

“A brand is no longer what we tell the

consumer it is – it is what consumers tell

each other it is.”- Scott Cook, co-founder Intuit,

Board Member Ebay, P&G@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo

Generated in sales from twitter in 2008-2009

$6.5 million

The Potential


Has helped over 150,000 customers through twitter, @ComcastCares@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo

Blog for customer interaction results in 50,000new product

ideas


Ford sent Fiestas sent to top bloggers in Europe for a year:

generated 31k pieces of content and 60% awareness…before the car was ever

sold@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo

Chevrolet Sponsors SXSW 5 Years and Running


Social Media is

HUGE


Social Networking is

HUGE.World Populations

China 1,360M India 1,241M

1,060M560M400M

USA 317M Indonesia 249M

240MBrazil 201M

Pakistan 185MNigeria 173M

150M


25 million brands have facebook pages…

…2.6 million brands have LinkedIn Company Pages

Facebook users share

4,750,000,000 pieces of content daily.


In a Single Day.16 Years of Video

40 million photos

500 million Tweets@EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo

27% of Time Online

is on Social.More than any other

category.


1 in 3 marriages in 2013 started online.


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What You Need to DoRight Now!


Get a Facebook Page


What’s a Profile vs. Page?

Profile PageTied to Individual Tied to Company, Brand,

OrgFriend as Connections Fans as ConnectionsUp to 5000 Friends Unlimited FansNo Analytics/Metrics Analytics/Metrics providedAgainst Terms for Companies

Good for Companies


Profile:Mike Marrs


Page:In Wheel

Time


Use Facebook as A HubDiscoverable: When people search for you on Facebook, they’ll be able to find you.

Connected: Have one-on-one conversations with your customers, who can like your Page, read your posts and share them with friends, and check in when they visit.

Timely: Your Page can help you reach large groups of people frequently, with messages tailored to their needs and interests.

Insightful: Analytics on your Page will give you a deeper understanding of your customers and your marketing activities.


Customize Your Web AddressSelect one on your “Page Info” Tab under Page Settings.

Create Your PageGo to www.facebook.com/business/products/pages/Click “Create Page”Select the Type of Business and CategoryClick “Get Started”


Get on #Twitter.


1. Learning: Utilizing Twitter as a daily news feed of critical and curated information from manufacturers, brands, etc.

2. Helping: Adding back to that community with frequent engagement and helpful responses to readers, other media, partners, sponsors and influencers.

3. Promoting: Promoting your group, of your outlet and of others in the industry

3 Ways To Use Twitter

Signing Up For Twitter1. Click on twitter.com/signup2. Complete form fields (note: your username will

also be your @username on Twitter)3. Click “Create my account”4. Follow accounts of interest and BMC Software

accounts5. Upload a profile photo and header image6. Connect with email (or mobile phone contacts) to

find connections. @EricTTung #TAWATruckRodeoerict.co/TAWATruckRodeo

Click the Tweet Button How to Tweet


What’s the difference: @ vs #

@TXAutoWriters: The user/handle for TAWA, you can follow the account. It’s like a person.

#TAWATruckRodeo: A hashtag adds the tweet to the conversation about a topic. You can use 2-3 hashtags.


“@TXAutoWriters is Awesome” will only be seen by the common followers of you AND TAWA. Twitter thinks that by directing the tweet at someone, it was meant to be more private.“.@TXAutoWriters is Awesome” will be seen by all of your followers.Or reword, “I love @TXAutoWriters” also will be seen by all of your followers.

Tweets That Start With @

Setting up the Perfect Twitter Profile1. Interesting header image

2. Photo, clear, centered.

3. Complete Name, Bio

4. Include Something Fun

5. Location listed6. Posts regularly

Find Twitter Connections

Click on “Find Friends” to connect

an email contact list.

From home screen, see

“Who to follow”

Get on LinkedIn.


“Your LinkedIn profile is your online identity and reputation, not your online resume. - @KokaSexton, LinkedIn

Regularly one of the top 2-3 search results for your name.

Setting Up The Perfect Profile1. Your name should only contain your name 2. Catchy headline with

keywords you want to be found for

3. Professional Photo

4. Reach at least 501 connections for social proof


5. Add all relevant contact info.

6. Customize website names

7. Customize your profile URL

Expand Your ConnectionsUse “People You May Know” on your Home Feed Screen

Add your email address to search for personal contacts on LinkedIn.

What You Need to DoRight After That.


Standardize Fonts, Colors, Images, Usernames

Establish a voice. Make connections.Great for Search Engines.

Blog.


What You Should Do.Sign up: FB Pages, Twitter, LinkedIn.Get active and connect on Social Media. Post regularly and engage.Standardize Your Social Brand Blog, blog, blog.Provide Value. Be Yourself.


Thank You!Connect with Me:

All Networks: EricTTungWeb: ericttung.comEmail: [email protected]

Win a 2-Hour Social Coaching or Strategy Session:

Tweet with #TAWAEric Or email [email protected]
