getting to mobile first: 5 numbers to consider!
TRANSCRIPT
June 13, 2013! Crittercism Solution Overview! 1!
Getting to Mobile First: 5 Numbers to Consider!
RUN MOBILE APPS FASTER, BETTER & SMARTER!
What does Mobile-First mean?!
10%!Mobile in-store
transactions!
$150M!Productivity savings from mobile devices & apps!
38%!Users on mobile!
$20B!2013 Mobile
Revenue!
30%!Ad Revenue comes
from mobile!
50%!Revenue thru
mobile!
5 Numbers to Consider as You Become a Mobile-First Organization!
June 13, 2013! Crittercism Solution Overview! 3!
1B!Number of smartphones!out there !!
100M+!Factors affect experience and performance !!
!!
1000! User experience!bar !!msec!
100!metrics!!
CHANCE !TO WOW!
1
1B Devices out there!
1B devices out there!
June 13, 2013! Crittercism Solution Overview! 4!
1B Devices out there!
June 13, 2013! Crittercism Solution Overview! 5!
10% of revenues !through mobile devices/app!
1B Devices out there!
June 13, 2013! Crittercism Solution Overview! 6!
US consumer 2.5 hrs!on mobile apps/day !
100M+ Factors that Affect Your App Experience!
7OS, 20iOS, 1000+ Android!
7+ Cloud Services!
400+ Carriers!
USERS!
DEVICES, CLIENTS, OS!
CARRIERS, NETWORKS!
ENTERPRISE SERVICES!
ENTERPRISE!
USERS!
DEVICES, CLIENTS, OS!
CARRIERS, NETWORKS!
ENTERPRISE SERVICES!
ENTERPRISE!
1,000 Milliseconds!
1,000 Milliseconds !to grab the users attention!
1,000 Milliseconds Bar for Engagement!
Delay!!0-100ms!0-300ms!
300-1000ms!1s+!10s+!!!!!!
User Reaction!!Instant!Slight perceptible delay!
Task focus, perceptible delay!Mental context switch!I’ll come back later!
100s of Metrics to Consider!
USERS!
DEVICES, CLIENTS, OS!
CARRIERS, NETWORKS!
ENTERPRISE SERVICES!
ENTERPRISE!ENTERPRISE!
✔ Star rating!✔ Transaction volume!✔ Transaction ASP!✔ Downloads!✔ Churn etc.!
100s of Metrics to Consider!
USERS!
DEVICES, CLIENTS, OS!
CARRIERS, NETWORKS!
ENTERPRISE SERVICES!
ENTERPRISE!
✔ Apps!✔ Geo!✔ Latency!✔ Error rates!✔ Data volumes (in/out)!
ENTERPRISE SERVICES!
100s of Metrics to Consider!
USERS!
DEVICES, CLIENTS, OS!
CARRIERS, NETWORKS!
ENTERPRISE SERVICES!
ENTERPRISE!
✔ APIs used!✔ Data in/out API!✔ API errors!✔ APIs per geo!
CARRIERS, NETWORKS!
100s of Metrics to Consider!
USERS!
DEVICES, CLIENTS, OS!
CARRIERS, NETWORKS!
ENTERPRISE SERVICES!
ENTERPRISE!
✔ App per OS, Apps per device, users per OS/Device!
✔ Errors per OS, Errors per Device!
DEVICES, CLIENTS, OS!
100s of Metrics to Consider!
USERS!
DEVICES, CLIENTS, OS!
CARRIERS, NETWORKS!
ENTERPRISE SERVICES!
ENTERPRISE!
✔ MAU, DAU!✔ Users per geo!✔ Users per app & version!
USERS!
1 Chance to WOW !
June 13, 2013! Crittercism Solution Overview! 15!
90%!of users delete app after the first bad experience!
41!apps average; 2M apps!In App Stores!
8 apps launched!per day!
June 13, 2013! 16!
Mobile application performance monitoring !(APM) technologies help enterprises !understand application usage patterns, performance and user frustration with applications deployed internally to enterprise users and externally to customers.!
Crittercism Mobile App Performance Management!
July 22, 2013! Crittercism Solution Overview! 17!
Ground-up mobile support! Proven Scale!
• iOS, Android, windows 8, HTML 5!• Wifi and Cellular networks!
• Scales to hundreds of millions of apps and devices!• Highly reliable SaaS service!
Integrated to Ops/IT systems & workflows!
Actionable Data & Insights !• Impact based prioritization!• Deep diagnostics and Breadcrumbs!
Complete Real-User monitoring!• Cloud, network, crashes & errors metrics!• Discover, alerts, real-time & trend reports!
We make sure that people can buy and sell on eBay!
We make sure Yahoo! Weather users know when to bring an umbrella!
June 13, 2013! Crittercism Solution Overview! 20!
The Leading Performance Management Solution!Built for Mobile Apps!
TRY IT FOR FREE NOW: CRITTERCISM.COM!