getting your social weight up
DESCRIPTION
Techniques for optimizing deployment into Twitter and Facebook, and delivering value there, for media companies.TRANSCRIPT
Sources of traffic
33%
33%
33%
Direct Referral Search
Referral comes from two sources
Brands use these channels ineffectively
Personalization gets past this hurdle
LIBYAWARRIORSRADIOHEAD
Implemented directly on . . .
LIBYA
WARRIORS
RADIOHEAD
Happy customers.
Remix.
Community manager.
Talk back, pose questions, deliver
value
Bot on bot action.
Feed quality
Feed frequency12345678
Currently
10%
10%
10%
70%
Direct Referral Search Social
To be clear, this is also ignoring virality channels.
Getting your social weight up
40%
15%10%
35%
DirectReferralSearchSocial
Pursuit of Happyness
Rather be a store in the mall
Thank you. I am here all week. Tell your friends.