getting results from social media

Getting Results from Social Media

Who am I?

• Online Marketing Specialist• Offline Business Owner • Mum!

Top 1% for traffic according to Alexa

13,823 Twitter Followers

934 Facebook Likes

719 LinkedIn Connections

I walk the talk!

Getting Results from Social Media

You think you should be using social media but you don’t really know whether it will work for your business

This is for you if …

• Inbound Marketing & Why It’s Important

• How Social Media Can Work for You

• Which platforms to use

• The Future

Inbound Marketing

Inbound Marketing is More Effective

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr

http://bit.ly/aewfHr


http://twitter.com/?status=Over%2050%20Marketing%20Charts%20and%20Graphs%20from%20@HubSpot%20http://www.HubSpot.com/Charts

http://www.facebook.com/share.php?u=http://www.HubSpot.com/Charts

http://www.linkedin.com/shareArticle?mini=true&url=http://www.HubSpot.com/Charts&title=Over%2050%20Marketing%20Charts%20and%20Graphs&summary=Original%20marketing%20research%20with%20over%2050%20charts%20and%20graphs%20available%20for%20download&source=HubS

Social Media

What is Social Media?Social media is content created by people using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media

Social Media are primarily Internet- and mobile-based tools for sharing and discussing information among human beings. ...sprythink.com/glossary.html

Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other.www.tvb.org/multiplatform/Multiplatform_Glossary.aspx

A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define

Why is it important?

http://www.google.co.uk/url?q=http://en.wikipedia.org/wiki/Social_media&ei=FBeyS-HGDIqy0gSD_4CqBA&sa=X&oi=define&ct=&cd=1&ved=0CA8QpAMoAA&usg=AFQjCNF8q8QSal86e-KP9g9DlWM3kd5FPQ

http://www.google.co.uk/url?q=http://sprythink.com/glossary.html&ei=FBeyS-HGDIqy0gSD_4CqBA&sa=X&oi=define&ct=&cd=1&ved=0CBIQpAMoAw&usg=AFQjCNFX5LOqrJg6m4jkkEXnY2tFDVOyNw

http://www.google.co.uk/url?q=http://www.tvb.org/multiplatform/Multiplatform_Glossary.aspx&ei=FBeyS-HGDIqy0gSD_4CqBA&sa=X&oi=define&ct=&cd=1&ved=0CBMQpAMoBA&usg=AFQjCNF1LywGcJbILbJsNzlxvVJ_aWWUkw

http://www.google.co.uk/url?q=http://searchenginewatch.com/define&ei=FBeyS-HGDIqy0gSD_4CqBA&sa=X&oi=define&ct=&cd=1&ved=0CBAQpAMoAQ&usg=AFQjCNH9Oi4KSPRPJF748QN7X_y6LpVwjg

http://www.google.co.uk/url?q=http://searchenginewatch.com/define&ei=FBeyS-HGDIqy0gSD_4CqBA&sa=X&oi=define&ct=&cd=1&ved=0CBAQpAMoAQ&usg=AFQjCNH9Oi4KSPRPJF748QN7X_y6LpVwjg

Toy Industry Association, Inc.

“Social media is taking the world by storm . . . and it’s not just for kids. By using sites such as Linked In, Facebook, Twitter or even My Space, toy companies are finding unique ways to connect with consumers, get their brand in front of them and create unique experiences. Social networking sites have become the way to communicate and educate on a grassroots level.”

http://www.linkedin.com/

http://www.facebook.com/

http://www.twitter.com/

http://www.myspace.com/

Why Is It Important?

• Inbound Marketing• Build Community

– E.g. Sylvanian Families; Lego• Extend your Reach• Finding and developing Partnerships• Customer Service• Internet ‘Superstars’

– E.g. Obama Campaign

Most Valuable Channels

Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jq


Social Media

• Blogging• Twitter• Facebook• LinkedIn• YouTube

Social Media is for B2B and B2C

Source: State of Inbound Marketing Report - http://bit.ly/aewfHr






Social Media – How? Share & Help• Party analogy • Share useful content• Answer questions• Join conversations• ‘like’ status updates• Ask questions• Be social!• Position yourself as an Expert• Social Proof

19 Hours ago

104 Likes

182 Comments

What’s your best potty training advice?What’s your best potty training advice?

19 Hours ago

104 Likes

182 Comments

What’s your best potty training advice?

19 Hours ago

104 Likes

182 Comments


19 Hours ago

104 Likes

182 Comments


“One of my daughters toys had a fault and I am very pleased with how quickly my problem has been dealt with, excellent customers service. Thanks”

My 2 month old son on his bouncer!

Looks like he’s very interested in the animals. We hope Brent continues to enjoy his bouncer. Thanks for sharing the photo, Daisy

In honor of Father’s Day this Sunday, we’d like to hear from (or about) our Dads. What did you think when you first saw your child?

After 44 minutes – 26 Likes and 49 comments

After 18 hours – 52 Likes and 65 comments

168,537 Views

32,008 Views

56,710 Views

Videos are often made by ‘raving fans’. This one – Britain’s Got Talent – involves painstaking repeat camera shots to achieve just a short video

Trends for 2011

Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jq

http://bit.ly/i4Q9Jq




Internet Usage by Youth2006-2010, Base: US youth ages 8-21, Online more than 1 hr "yesterday" 2006-2010Source: Harris Interactive

9 in 10 Youth Online 1+ Hours

A Harris Interactive study on the internet habits of youth

found that eight in 10 8-to-12-year-olds (79%) and nine

in 10 13-to-24-year-olds (88% of 13-to-17-year-olds,

90% of 18-to-24-year-olds) spend an hour or more

online on a typical day.

The average number of hours spent online daily

increases with age, rising from 1.9 hours among 8-to-12-

year-olds to 3.5 hours among 13-to-17-year-olds,

topping at 4.5 hours among 18-to-24-year-olds.

Every day, youth spend an hour-plus online

Where do your customers, prospects and potential

partners hang out?

7 Simple Steps to Online Marketing SUCCESS

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Thursday 14 July at 1pm

http://www.jododds.com/webinar