give fans your warmest welcome
DESCRIPTION
Have you ever felt neglected or ignored by someone you liked? You thought you were close, then discovered that maybe the feeling wasn’t mutual? That’s not how you want your fans to feel. You don't want to give fans the same benefits as everyone else who walks into your business. Many local businesses are now using social media as their primary way to connect with customers, spending less money on traditional marketing. After chasing “Likes”, businesses are now starting to ask who these people are and how to turn them into loyal customers. Taggo's Fan Club solution helps businesses accomplish this in a very simple way.TRANSCRIPT
October 2014
Fan Clubs A social marketing platform that drives in-store
fan acquisition, engagement and loyalty.
A proven business model and track record.
Founded Welcome Real-time (France, credit card loyalty). 30 countries, 1 million merchants, 130 employees.
1996
Exited Welcome Real-time (USD60 million). 2007
Founded Taggo (Singapore). 2010
Aneace Haddad, Founder & CEO www.aneace.com
Have you ever felt neglected by someone you liked?
You thought you were close, then discovered
that maybe the feeling wasn’t mutual?
That's not how you want your fans to feel.
You don't want to give fans the same benefits as everyone else who walks into your business.
3 major trends have created a window of opportunity that
is perfect for Taggo’s Fan Club service.
Many local businesses are now using social media as their PRIMARY way to CONNECT with customers, spending less money on traditional marketing. ECONOMIC
TREND
1
After chasing “Likes”, businesses are now starting to ask who these people are and how to turn them into LOYAL CUSTOMERS. BEHAVIOR
TREND
2
Retailers are adopting mobile devices, tablets and Internet in stores at an explosive rate, making it much easier to add new features at the point of sale. TECHNOLOGY
TREND
3
These trends have now opened a
window of opportunity for a new and simple way to engage customers.
We bring social engagement
in-store.
Get more fans, more word of mouth advertising and valuable CRM data.
Just save your best offers and
promotions for your fans.
Patented.
Send customers to: JoinFanClub.com/yourpagename
Old Style Promotions
Fan Clubs
Get more fans
More word of mouth with each purchase
Get customer data
Track repeat visits
Better than traditional promotions
Send customers to: JoinFanClub.com/yourpagename
5-7X increase in fan acquisition rates.
Increase the power of your fan page by turning MOST customers into Fan Club members.
Get automatic word of mouth at every visit.
Customers simply click LIKE.
No membership forms, cards or apps.
Send customers to: JoinFanClub.com/yourpagename
The cashier simply enters the customer’s mobile number at the POS.
No integration needed. Works with any POS, PC or tablet with internet.
The cashier sees that Jessica is a Fan Club member and is entitled to the offer.
Real-time feedback encourages cashiers to always ask, “Are you a Fan Club member?”
The cashier sees that this is Jessica’s 6th visit here.
1 Turn more customers into fans. Now they have an incentive to like your fan page.
2Know your fans.
Get names, email addresses and mobile numbers.
3Know how often they
buy and where.
4 Get lots more word of mouth. Promote your brand every time fans come to your business. We pay to boost these check-ins so your brand gets seen by lots of friends. Facebook normally shows a check-in around 100 times to friends. We pay to have your brand seen 1000 times per check-in. Lots of paid advertising for you, at no extra cost!
5-7X increase in fan acquisition rates
Up to 5X increase in repeat sales
“We have a very small marketing team. Our Fan Club lets us reach out to customers with very little effort.
It pretty much runs automatically.”
Benjamin Seow - The Rajah Inn
“We get endless social media advertising and a simple way to make our fans feel appreciated.
Plus it's free, thanks to MasterCard!”
Harjanto Wahab - Charly T's
Fan Club Sponsored Fan Club
Sponsorship opportunity for businesses that want better merchant partnerships.
Free for merchants.
Merchants fund the discount.
Sponsors fund the technology platform and advertising.
Old Style Credit Card Discounts
Fan Clubs
Redemption tracking
Digital monitoring of tabletop posters
Digital monitoring of cashier engagement
Repeat visit tracking
Sponsor Benefits
We are now ready for large scale growth after piloting hundreds of Fan Clubs.
Customers Sign-ups and Check-ins
Merchants Fan Clubs Created
Sponsors Contracted
We have demonstrated merchant and customer interest in a number of different countries.
2014
Singapore
Malaysia & Brunei
Philippines
Thailand
South Korea
USA
Patents Pending
Thank You www.taggo.me
Facebook.com/taggo.me