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Background

Glass Egg Digital MediaChris Althoff Paul Gavin

Megan Jones Jennifer Noinaj Scott Shapiro

BADM449 – September 22, 2009

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Background• Vietnam

– Long history of turmoil and war, struggling for independence– Today, it is a vibrant nation– Growing economy, very attractive for business– Well-educated labor force

• Technology– Online gaming has become very popular– Expanding gaming firms to offer various services

• Video Games - History– 1970s – Pong– 1980s – Atari– 1990s – Nintendo– 16-bit, 32-bit, 64-bit– 3D: real time vs. pre-rendered

• Production– Game design– Art assets– Animation

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Strengths• Company was founded on experience• Successful training program• Talented local middle management• Strong relationships with several key

players in the business• Specialize in car designing

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Weaknesses• Small profit margin• Small market position• Low utilization of employees• Higher cost than competitors• Small sales force• Niche specialist

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External Opportunities• Double revenue without impacting costs very

much• Expanding the sales team• Expanding Glass Eggs Digital Media’s focus to

include environments• Developing and/or licensing a game of their own• Outsourcing market growing• Relatively young population with increasing use

of internet and online gaming• Rapid development of Vietnam – increase in

foreign direct investment

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Internal Opportunities• Offer more training to increase

outsourcing services• Maintain better relationships with

clients/ perspective customers• Tap into management expertise to

increase oversees expansion• Expanding the sales team• Expanding focus

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Threats• Constantly changing environment – Being responsive to new technologies– Adapting to the needs of their clients– Producing a quick turnaround time– Governmental policies for videogames

• Numerous other firms in the art assets outsourcing business– Alive Interactive, Dhruva Interactive, Virtuos

• Increasing level of competition based on costs

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Conclusions• Thriving industry• Strong company potential• Numerous future opportunities• Responsive to environment

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Questions?