Business today is about near-instantaneous response.

Furnished or Unfurnished! That is the questions!

Gates writes "The most meaningful way to differentiate your company from your competition ... is to do an outstanding job with information. How you gather, manage, and use information will determine whether you win or lose."

Furnished or Unfurnished! That is the questions!

The Social Media Data Stacks

5

NM Incite found that social network

users see the platforms as a useful

shopping and research tool, and

participate with the desire to view and

contribute to reviews of products and

services. 68% of social media users

(71% of parents and 64% of non-

parents) go to social networking sites to

read product reviews and more than

half use these sites to provide product

feedback, both positive and negative.

Getting coupons is also popular, with

58% overall usage (64% of parents and

56% of non-parents).

SocNet Users Want Deals, Discussion

Social Media Use for Products/Services Information% of respondents, October 2011Source: NM Incite

Reviews & Coupons drive traffic and conversation online

The Social Media Data Stacks

6

SocNet Users Want Deals, Discussion

Social Media Use for Products/Services Information% of respondents, October 2011Source: NM Incite

Engage your community with Coupons sites!365 Days of Savings!

Frame on Leasing Desk with featured coupon!Coupons Services – search and print!

Never compromise your address – this is a decision you have to LIVE WITH!

if you want to save money – live here & shop at Walmart

Where do you find content?

Choose a business that already provides coupons that many of your residents would use.

Engage your community with useful sites!365 Days of great connections!

Frame on Leasing Desk with featured connection!

Be creative on Facebook!

Begin by establishing your socialsocial brand!

The Social Media Data Stacks

14

Edison Research and Arbitron

found that 80% of US social

network users preferred to connect

with brands through Facebook.

This dwarfs all other social media

networks, with Twitter in a tie with

“Don’t Know” for a very distant

second place, at 6% of users.

8 in 10 Connect to Brands on Facebook

Preferred Social Network for Brand Connection% of social network users, May 2011Source: Edison Research and Arbitron

Facebook TOPS all the social media marketing toolsIt’s time to show your FACE – on Facebook!

YOU create the moment!27% of the time is on the Newsfeed – this is where WE LIVE!

This is about connecting people!Make your message Duplicable & Sharable!

Ready or not – here I come!

Don’t hide! Be found!

1 … 2 …

Make your propertyDuplicable & Sharable!

Leveraging your existing photos and video, hosted on popular sites for free, shared easily among both future residents & residents = MAX ROI!

ONE Click shares our secret with the largest social media networks!

ONE Click shares our secret with the largest social media networks!

Add your YouTube video to PowerPoint presentations and upload to Slideshare.net for free hosting!!

Building SEO Moments 160 Facebook friends x 45 posts = 7200 newsfeed views

Building SEO Moments Stage a Tweet

social moment!!!

Building SEO Moments

Stage a social moment with a SHOWER SCEEN!!!

Building SEO Moments Hang a picture frame from a tree for a Facebook status update!

The Authentic Voice of the ConsumerLet you resident TELL THEIR STORY!

“Toni, I get to live

here!”

Would you like to take a shot?

Look for resident moments you can turn into turned on moments!Upload to Yelp, tweet, add to a Foursquare Tip and post on Facebook!

Facebook Photo boothCostume Calendar Photo shoot

February Shopping ListHow about Valentine’s day in Paris?

www.allposters.com

February Shopping ListHow about Valentine’s day in Paris?

www.allposters.com

February Shopping ListHow about Valentine’s day in Paris?

www.allposters.com

Valentines Shopping List

www.shindigz.com

www.oriental.com

II

II

Come by our IRISH Facebook photo booth in the office where you will find seasonal party decorations, a lime boa, shamrock necklace, leprechaun and sequin hats, “Irish Today” necklace, shamrock tattoo sleeves, shamrock tiaras and Blarney Zone party tape! Take a Facebook picture this month that shows your IRISH!

Call us today to schedule a Facebook photo shoot featuring Madi Gras, St.

Patty’s Day& the Birthday Party Boxes!

MarchMarch

17th17thMarch

March

17th17th

Show your IRISH on your Facebook page!

http://partysupplieshut.makesparties.com

http://partysupplieshut.makesparties.com

Happy Birthday!

Geo-taggingShare you location, tips and specials with all of their friends!

Meet Cal – the virtual tour guide at UC BerkeleyFind out interesting facts and information at check-ins throughout the campus.

Add a SpecialSpecial to your venue!

Add to the to doto do list!

Help your residents earn badgesbadges!

Foursquare provides you with detailed reports

Get your residents to check in check in many places!

• Home Sweet Home• Loving the Spa• Great Work Out * Relaxing at the Pool• Business Center• Resident Garden• Close Care Center• Mail Room

Add tips, pictures, things to do and rewards for the Mayor

Reward the Mayor!

Healthy Healthy HolidaysHolidays

The Trails at Mt. MoriahThe Trails at Mt. MoriahThe PERFECT FIT for your lifeThe PERFECT FIT for your life

Healthy Healthy Lives HereLives Here

The Trails at Mt. MoriahThe Trails at Mt. MoriahThe PERFECT FIT for your lifeThe PERFECT FIT for your life

Check in at our Fitness Center and win a free red or green apple. PLUS The resident Mayor on the first at 5PM will earn $50 of their next months Rent November, December & January! Join the Weight Loss Challenge in our Healthy Holiday program and the Resident Contestant with the highest % of weight loss ___________ 2013 will will ONE MONTH FREE RENT!

Healthy Healthy HolidaysHolidays

SummaryEngage your residents & Future Residents

to check in check in many places!

Creative Check in’s for Turned on moments Bubble away my toil and trouble – Hot tub Giving my all in the Fitness CenterRelaxing at the Pool Love the Business Center Love my garden – Resident Garden Washing my clothes tonight – Clothes Care Center Got my mail! – Mail Room

Add tipscome by the office get a FREE romance novel

pictures – resident events

Add things to do - ideas for using amenities

Contest to rewards for the Mayor

Target Audience•Future Residents•Area Residents•Area visitors•Residents

Marketing Goals•Increase check ins•Create Turned on moments•Engage Area visitors•Engage Residents

Build positive reviews onlineLook for YELPERS – the filter will remove random reviews!

Google Trends

You can also add Deals on

Find what you need with reviews, map, highlights, tips, pictures.

Yelp helps you find what you are looking for with advice, maps, reviews,

pictures and tips

You must understand how this site works to have success in building great reviews!