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GLOBAL ADVERTISING 1st

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who we are




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Globa l Adver t is ing 1st (GA1) is an award-winn ing, fu l l -ser v ice market ing f i rm spec ia l i z ing in prov id ing our c l ients wi th in tegrated and targeted market ing so lu t ions. Ut i l i z ing broadcast , pr in t , in teract i ve , new media , events and pub l ic re la t ions, GA1 has implemented and executed innovat ive

loca l and nat iona l campaigns.

globalad1.com

D o d g e When i t comes to products , th ink- tanks are exc i ted about conceptua l i z ing. R&D is ecsta t ic about f igur ing out i f i t ’s wor th the t roub le and turn ing ideas in to tang ib les . What gets our ju ices f lowing about your products a t GA1 is le t t ing the market know you have assessed the i r needs, l i s tened to what they want and are ready to de l i ver qua l i t y ! Accord ing to AC Nie lsen, 67% of a l l new consumer products don’ t make i t to a second year.* GA1 works hand- in-hand wi th c l ients to formula te creat ive and va luab le product launches, u t i l i z ing a s t ra teg ic mix o f seamless promot iona l e lements to conver t product t r ia ls in to househo ld i tems, names and brands. The Dodge Charger, launched by GA1 dur ing an annua l “B ike Week” in Myr t le Beach, SC, is now the leader o f musc le cars in the automot ive wor ld thanks to GA1’s mul t i - layered campaign which cons is ted o f : Bu i ld Your Charger (On- l ine customized Bu i ld-a-Charger and on l ine reg is ter- to-win g iv ing Dodge 6,000 reg is t rants ) , F ind Your Charger (Se lect c i t ies had a Dodge Charger dr ive throughout the c i ty to create exc i tement and awareness for rad io l i s teners ) , See Your Charger (Veh ic le d isp layed dur ing launch events pu l l ing crowds of over 5,000) , Test Dr ive Your Charger (A lmost 300 tes t dr ives dur ing events ) , and Win Your Charger ! (se lected a t tendee drove home wi th a new Dodge Charger ) .

*h t tp : / /www.baub l i t z . com/ ins igh t / s t r a teg ies - fo r-a -success fu l -p roduc t - l aunch- in - the-bu i l d i ng-ma te r i a l s - i ndus t /

GA1’s experienced media team understands media planning and buying goes beyond building a strategic plan. We highlight the most effective mediums to enable the client to communicate their message to the target audience, and then secure that space and air-time. Aside from that, we invest in our vendor relationships, and have unparalleled multicultural niche reach, all resulting in unconventional added-value. We research and pursue mediums that yield the highest return on investment (ROI) for our clients and monitor the plan so success is measurable and repeatable. At a time when unhealthy homeownership behaviors were causing a major housing crisis, GA1 executed a national PR campaign for the U.S Department of Housing and Urban Development (HUD) with a bi-lingual multi-media buy for the Federal Housing Administration (FHA). Through advertising on syndicated radio, television, print and innovative out-of-home media including bus placards and in-theater advertising, we regained healthy market share for our client.

G i l l e t t e Any successfu l event is about grea t organiza t ion, s t rong market knowledge,

excel lent cl ient serv ice eth ic and crea t iv i ty, but u l t imate ly i t ’s about crea t ing

memor ies. GA1 knows th is a l l too wel l , o f fer ing cl ients premier object ive-

dr iven event management so lut ions through s i te loca t ion and reserva t ion of

fac i l i t ies , pre-event market ing buzz genera t ion amongst target audience, on-

s i te regis t ra t ion and log is t ics coord ina t ion as wel l as event eva lua t ion.

Aware of GA1’s reach wi th in the Afr ican-Amer ican markets and wi th goals to

increase the i r market share especia l ly wi th in th is targeted communi ty, G i l le t te

tasked the agency wi th the promot ional launch of the i r new Fusion Razor

amongst Af r ican Amer ican males in 40 markets across the countr y. As par t

o f the mul t i - t iered campaign, GA1 executed a number of upbeat and co lor fu l

G i l le t te Fus ion branded promot ional events including sponsorship of Miami

Spr ing Fest , a l l fea tur ing a t tent ion-grabbing s ignage, promo give-aways and

compet i t ion pr ize packs conta in ing the new razor and Fusion mints .

Over the years, GA1 has become an expert in providing integrated marketing and

communication solutions for the U.S. Government. We specialize in developing

and executing recruitment advertising, public awareness, education and outreach,

and creative development campaigns that connect our government clients to U.S.

mainstream and multicultural audiences.

GA1 is certified by the U.S. General Services Administration (GSA) for Advertising &

Integrated Marketing Solutions (AIMS)Schedule 541 and is 8(a) certified by the U.S.

Small Business Administration (SBA) as a minority owned small business.

GA1 prides itself on staying at the cutting edge of interactive media communication.

We realize that advertising is no longer a one way communication street and use that

to our clients’ advantage. GA1 created a customized interactive marketing campaign

targeting African-American women ages 18-34 for Johnson Products’ “The Great

Model Search.” We utilized email marketing, phone applications, and social networking

websites to create an interactive community in which individuals uploaded pictures,

voted and discussed “The Great Model Search” amongst one another. In the end, the

campaign promoted itself.

GA1 s t r a t eg i z es t he bes t poss i b l e ways t o f u l f i l l ou r c l i en t s ’ r ec ru i tmen t needs . U t i l i z i ng c l a ss i f i ed adve r t i s i ng , j ob pos t i ng , and med i a p l acemen t , we f ocus on ou r c l i en t s t a rge t demog raph i c s t o c r ea t e a poo l o f qua l i f i ed and t a l en t ed app l i c an t s . When t he U .S . Census Bu reau needed t o r ec ru i t o ve r 3 m i l l i on app l i c an t s t o f i l l enumera t o r pos i t i ons i n 2010 , t hey con t r ac t ed GA1 t o hand l e r ec ru i tmen t f o r 30 s t a t e s na t i onw ide .

GA1 u t i l i z ed p r i n t , r ad i o , ou t - o f -home , i n t e rne t , ema i l , c ab l e , and i n - t hea t r e med i a t o i n f o rm ma ins t r eam, A f r i c an -Amer i can , Na t i v e Amer i can , and Span i sh -Speak i ng aud i ences abou t t he open i ngs .

GA1 was ab l e t o secu re added va l ue bonus ads , p l acemen t upg rades , and ed i t o r i a l a r t i c l e s t o p r omo te t he j ob open i ngs . The 2010 Census me t i t s goa l s , mak i ng t he campa ign a success .

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MULTICULTURAL REACH

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In Thailand there’s a popular saying “Same Same, but different”. That’s how people and products are and must be approached. No matter who you are trying to reach with your products, service or message, GA1 is adept at developing culturally-sensitive campaigns to speak to your target audience, and getting the word out to hard-to-reach and ethnic populations. In efforts on behalf of the National Institute of Allergy and Infectious Diseases, U.S. Census and the U.S Department of Housing and Urban Development (HUD), to name a few, we’ve placed print and web advertisements and secured airtime in Latino/Hispanic, African, Indian, Asian (Korean, Vietnamese, Chinese), Haitian and Brazilian media and also have in-house capabilities for translation.

U.S. Departm ent of stateGA1 utilizes strategic public relations tactics to spark word of mouth for our clients by: creating and disseminating press releases, facilitating interviews and press conferences, utilizing celebrity endorsements, preparing for crisis communication, and executing grassroots community outreach.

In a campaign for the Department of State, GA1 was contracted to create awareness about a new passport card for international travelers. We secured interviews between media and State representatives close to the Canada and Mexico borders, as well as secured coverage for “Passport Day in the USA” on national networks like CNN. Our ambitious PR efforts were highlighted by a prominent digital billboard in Times Square in New York City. The campaign’s media attention encouraged over 2 million individuals to apply for passport cards in one year.

We could say it, but our clients say it better…

Tweeting about GA1

Tweeting about GA1Everyone’s talking

about GA1

I’m liking the sounds of these folks! Do you have a name I can reach out to?

Dialogue based on real client testimonials:1. Deborah Holsten, Senior Advisor to Deputy Assistance Secretary for Single Family Housing, U.S Department of Housing and Urban Development2. Renee Cottrell Brown, Executive Vice President of Sales & Marketing, Johnson Products Inc.3. Melissa Killinger, Senior Vice President/Director, Integrated Strategic Marketing for GlobalHue (Dodge)4. Daren Conrad, Professor, Bowie State University School of Business

4.3.

2.1.

Hey Dave, my company is looking

for an agency to handle our upcoming marketing cam-

paign. It will be challenging but a lot of fun!

We want to do something that shouts creative! We have ideas too

so we’d like to work together for timely success.

Sounds good, but our

campaign will have several elements and we really need help trying to reach our intended audi-ence. Do they have that kind of experience?

Yeah. Just give one of their

AEs a call. They’ll get right to

work!

Absolutely - GA1 is your best bet

for that. Derrick and his team did a wonderful

job capturing the goals and niche target audience for the Dodge Charger campaign. Their multi-layered cam-paign was exactly what

we were looking for!

I know just the agency you’re looking for.

GA1 has a CAN DO attitude, always willing to make it happen. I enjoyed working with GA1 and look forward to working with them

again. Excellent service!

It sounds to me like you are looking to work

with a seasoned agency that can pay close attention to your account’s needs.

GA1 did just that with our last project at Bowie State University. Professor Daren Conrad is very thankful for GA1 because of their patience and professionalism during

the time they worked together for…

Hi! Sorry to butt in but you’re talking about GA1? I’ve worked with them before. They have innovative and flawless execution and are very focused on delivery

for their clients.

Tweeting about GA1

Tweeting about GA1































The Buzz

Added-Value: negotiated benefit above advertising purchased at rate-card price

Call To Action: A statement, usually at the end of a marketing piece, encouraging the reader/viewer/listener to take the action that is the objective of the piece

CTR (click through rate/ratio): way of measuring success of an online advertising campaign

Email blast: a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience

Endorsement: connecting with audience through external relations proving support of a product

Grassroots marketing: provides venue for consumer to communicate thoughts, concerns, grievances about a product

Interactive marketing: the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation.

Interactive media: any form of exchange between audience and medium

Media buying: purchasing time and space for delivery of advertisement messages







NAICS (North American Industry Classification System): standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.

Niche: a specialized market

OOH (out-of-home advertising): any type of advertising the reaches consumer while he/she is outside of home

POS (point of sale): a specialized form of sales promotion that is found near, on, or next to a checkout counter (the “point of sale”)

PR (Public Relations): a field concerned with establishing and maintaining a favorable relationship with the public and promoting public image for high-profile people, organizations, or programs

Product launch: orchestrated introduction of new product into the marketplace

R&D: research and development

Retail activation: developing product through outreach to gain range of brand and consumers

ROI: return on investment

WOM (word of mouth): a reference to the passing of information from person to person

GLOSSARY OF TERMS

CONTACT US

Global Advertising 1st174 Waterfront, Suite 310National Harbor, MD 20745

main: 240.289.4001fax: 240.289.4002

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©2010 Global Advertising 1st All Rights Reserved.

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but

Global Advertising 1st (GA1) is committed to spearheading execution of clients’ vision to produce results. It is our mission to put our past experience and industry insight to work for our clients. We consider our clientele as partners that we work with to bring creative vision to reality.

For more information please visit globalad1.com

©2010 Global Advertising 1st.All Rights Reserved.