GlobalAccountsGlobalAccounts

A compilation of marketers’ multinational agency network assignments

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September 9, 2002 | Advertising Age |2GlobalAccounts

1 Unilever 385 ● ● ● ● ● ● ● ● ●

2 Nestle 272 ● ● ● ● ● ● ● ●

3 Philip Morris Cos. 254 ● ● ● ● ● ● ●

4 Pfizer 237 ● ● ● ● ● ●

5 Johnson & Johnson 226 ● ● ● ● ● ●

6 Gillette Co. 222 ● ● ● ● ●

7 Procter & Gamble Co. 205 ● ● ● ● ●

8 Mars 191 ● ● ●

9 L’Oreal 170 ● ● ●

10 Diageo 159 ● ● ● ● ● ● ●

11 Bayer Corp. 151 ● ● ● ● ● ●

12 Ford Motor Co. 144 ● ● ● ●

13 Coca-Cola Co. 135 ● ● ● ● ●

14 GlaxoSmithKline 124 ● ● ● ● ●

15 Sony Corp. 115 ● ● ● ● ● ● ● ●

16 General Motors Corp. 114 ● ● ●

17 Hewlett-Packard Co. 112 ● ●

17 British American Tobacco 112 ● ● ●

17 PepsiCo 112 ● ● ● ● ●

20 Philips Electronics 105 ● ●

21 Danone Group 103 ● ● ● ●

22 Volkswagen 102 ● ● ● ●

23 Roche 100 ● ● ● ● ●

24 Reckitt Benckiser 93 ● ● ●

25 Siemens 92 ● ● ● ● ●

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Dots/Rank Marketer Assignments

Ranking based on total assignments the top 25 advertisers awarded the agency networks in this report.

TOP 25 GLOBAL ACCOUNT MARKETERS Agency AbbreviationsArmando Testa . . . . . . . . . . . . . . . . . . .ATArnold Worldwide . . . . . . . . . . . . . . . .AWBartle Bogle Hegarty . . . . . . . . . . . .BBHBates Worldwide . . . . . . . . . . . . . . .BatesBatey Ads . . . . . . . . . . . . . . . . . . . . . . .BABBDO Worldwide . . . . . . . . . . . . . . .BBDOD'Arcy Masius Benton & Bowles . .D’ArcyDDB Worldwide . . . . . . . . . . . . . . . . .DDBDentsu . . . . . . . . . . . . . . . . . . . . . .DentsuEuro RSCG Worldwide . . . . . . .Euro RSCGFoote, Cone & Belding Worldwide . . .FCBGrey Worldwide . . . . . . . . . . . . . . . . .GreyHakuhodo . . . . . . . . . . . . . . . . .HakuhodoJ. Walter Thompson Co. . . . . . . . . . .JWTLeo Burnett Worldwide . . . . . . . .BurnettLowe & Partners Worldwide . . . . . .LoweM&C Saatchi . . . . . . . . . . . . . . .MCSaatchiMcCann-Erickson Worldwide . . . .McCannOgilvy & Mather Worldwide . . . . . . . .O&MPublicis Worldwide . . . . . . . . . . . .PublicisSaatchi & Saatchi . . . . . . . . . . . . .SaatchiSpringer & Jacoby . . . . . . . . . . . . . . . .SJTBWA Worldwide . . . . . . . . . . . . . . .TBWAWieden & Kennedy . . . . . . . . . . . . . . . .WKY&R Advertising . . . . . . . . . . . . . . . . .Y&R

BEFORE THERE CAN BE A GLOBAL account assign-ment, there has to be a global brand. In reality,only about 350 marketers field a truly world-wide brand that covers the majority of conti-nents, this report shows.

Many of those marketers assign theiraccounts to multiple agency networks.

The Dots, as this report is sometimes called,

tracks 560 accounts (as defined by the agencynetworks) by country. Formerly known asWorld Brands, the Global Accounts surveyshows a dot in each country where the agencyhas been assigned the account.

METHODOLOGY & QUALIFICATIONSClient assignments qualify for our tables if

they are handled in five or more countries andare worth $5 million or more.

In the first section of this report, assign-ments, listed in alphabetical order by parentcompany, are shown by agency and markedwith a dot in countries where the agency han-dles the business. The second section lists clientsby agency.

International agency networks were sent astandardized list of 61 countries, regions andcountry groups. Regions such as the Caribbeanare grouped together because of relatively lowad spending. For an agency to earn a credit for aregion or country group, a client must use theagency in two or more countries within thatregion.

To illustrate the growing strength of adver-tising organizations that own more than oneworldwide network, all agency networks withina common ad organization bear the same color.

For example, Interpublic Group of Cos. ownsMcCann-Erickson Worldwide, Lowe &Partners Worldwide, Foote, Cone & BeldingWorldwide and a minority stake in Springer &Jacoby.

The Interpublic agencies are colored greenwherever they appear in the dots listing.

The listings for Young & Rubicam incorpo-rate listings for Dentsu, Young & RubicamPartnerships throughout Asia. Y&R owns amajority of that network.

The use of color-coding highlights the influ-ence of advertising organizations with some ofthe world’s biggest multinational clients.

COUNTRY GROUPINGSAAffrriiccaa:: Botswana, Cameroon, Ethiopia, Ghana,

Guyana, Ile de la Reunion, Ivory Coast, Kenya,Madagascar, Malawi, Mauritius, Morocco,Mozambique, Namibia, Nigeria, Senegal,Seychelles, Tanzania, Tunisia, Uganda, Zambia,Zimbabwe

BBaallkkaannss:: Bosnia-Herzegovina, Bulgaria, Croatia,Macedonia, Slovenia, Yugoslavia

BBaallttiiccss:: Estonia, Latvia, LithuaniaCCaarriibbbbeeaann:: Aruba, Bahamas, Barbados, Bermuda,

Dominican Republic, Grand Cayman, Haiti,Jamaica, Martinique, Puerto Rico, Trinidad

CCeennttrraall AAmmeerriiccaa:: Belize, Costa Rica, El Salvador,Guatemala, Honduras, Nicaragua, Panama

IInnddoocchhiinnaa:: Cambodia, Laos, Myanmar, VietnamMMiiddddllee EEaasstt:: Bahrain, Cyprus, Egypt, Iran, Iraq,

Jordan, Kuwait, Lebanon, Oman, Qatar, Syria,United Arab Emirates, Yemen

RRuussssiiaa:: Armenia, Belarus, Georgia, Moldova,Kazakhstan, Russia, Ukraine, Uzbekistan

MULTINATIONAL NETWORK ASSIGNMENTS

Number of Total dotsRank Agency Network (parent ad organization) Headquarters accounts (assignments)

September 9, 2002 | Advertising Age |3GlobalAccounts

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AGENCY NETWORKS BY CLAIMED ACCOUNTS

1 McCann-Erickson Worldwide (Interpublic Group of Cos.) New York 62 1,213

2 Euro RSCG Worldwide (Havas) New York 56 1,067

3 Grey Worldwide (Grey Global Group) New York 53 831

4 Ogilvy & Mather Worldwide (WPP Group) New York 44 848

5 BBDO Worldwide (Omnicom Group) New York 37 682

6 Saatchi & Saatchi (Publicis Groupe) New York 36 491

7 Y&R Advertising (WPP Group) New York 35 666

8 Publicis Worldwide (Publicis Groupe) Paris 28 691

9 J. Walter Thompson Co. (WPP Group) New York 27 598

10 DDB Worldwide(Omnicom Group) New York 23 526

11 Lowe & Partners Worldwide (Interpublic Group of Cos.) New York/London 20 409

12 Bates Worldwide (Cordiant Communications) New York 19 373

13 TBWA Worldwide (Omnicom Group) New York 16 335

14 Foote, Cone & Belding Worldwide (Interpublic Group of Cos.) New York 15 426

15 Hakuhodo Tokyo 13 98

16 D’Arcy Masius Benton & Bowles (Publicis Groupe) New York 13 300

17 Dentsu Tokyo 12 122

18 Bartle Bogle Hegarty (Publicis Groupe)* London 12 242

19 Leo Burnett Worldwide (Publicis Groupe) Chicago 12 217

20 Leagas Delaney London 8 303

21 Armando Testa Turin, Italy 8 105

22 Arnold Worldwide (Havas) Boston 3 18

23 Batey Ads/Red Cell Asia (WPP Group) Singapore 3 82

24 M&C Saatchi London 3 21

25 Springer & Jacoby (Interpublic Group of Cos.)* Hamburg, Germany 1 5

Total global accounts/dots 560 10,692

Notes: This ranking is based on the total number of client assignments listed in this report. In some cases, networks have multipleassignments from a single marketer. *indicates minority owned.

Number of Total dotsRank Advertising organization Headquarters accounts (assignments)

AD ORGANIZATIONS BY CLAIMED ACCOUNTS

1 WPP Group London 109 2,194

2 Publicis Groupe (includes Bcom3) Paris 101 1,941

3 Interpublic Group of Cos. New York 98 2,053

4 Omnicom Group New York 76 1,543

5 Havas Paris 59 1,085

6 Grey Global Group New York 53 831

7 Cordiant Communications Group London 19 373

8 Hakuhodo Tokyo 13 98

9 Dentsu Tokyo 12 122

10 Armando Testa Turin, Italy 8 105

Notes: This ranking is based on the total number of client assignments listed in this report. In some cases, networks have multipleassignments from a single marketer. Throughout the following pages, agency networks are color coded by parent advertising organi-zation. Color keys are at the bottom of each page.

September 9, 2002 | Advertising Age |4GlobalAccounts

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Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

ABB Group Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Accenture Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

adidas TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Adobe Systems Y&R ● ● ● ● ● ● ● ● ● ● ● ● ●

Adolph Coors Co. FCB ● ● ● ● ● ● ●

Advance Agro JWT ● ● ● ● ● ● ●

Advanced Micro Devices McCann ● ● ● ● ● ● ● ● ● ●

Aerolineas Argentinas JWT ● ● ● ● ●

Agilent Technologies McCann ● ● ● ● ● ● ● ● ●

Air France Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Air France O&M ● ● ● ● ● ● ● ● ● ●

Airbus Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ajinomoto Co. Hakuhodo ● ● ● ● ●

Alberto-Culver Co. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Alcatel AW ● ● ● ● ● ●

Alcoa Saatchi ● ● ● ● ●

All Nippon Airways Co. Hakuhodo ● ● ● ● ●

Allergan Grey ● ● ● ● ● ●

Allianz BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Allied Domecq Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Amer Group (Wilson Sporting Goods) Euro RSCG ● ● ● ● ● ● ● ● ● ● ●

American Express Co. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

AMR Corp. (American Airlines) McCann ● ● ● ● ● ● ● ● ● ● ● ●

Amway Corp. Grey ● ● ● ● ● ● ●

Anheuser-Busch Cos. DDB ● ● ● ● ● ● ● ● ● ●

Anivit Vin du Pays Euro RSCG ● ● ● ● ● ●

AOL Time Warner (AOL) JWT ● ● ● ● ●

AOL Time Warner (Time Warner) Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Apple Computer TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ARC International Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ●

AstraZeneca O&M ● ● ● ● ●

AT&T Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Avaya FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Aventis Euro RSCG ● ● ● ● ● ● ● ●

Aventis McCann ● ● ● ● ●

Bacardi & Co. (Bacardi/Martini) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bahlsen Grey ● ● ● ● ● ● ● ● ●

Barilla G&R Fratelli Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bayer Corp. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bayer Corp. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bayer Corp. Euro RSCG ● ● ● ● ● ●

Bayer Corp. Grey ● ● ● ● ●

Bayer Corp. LD ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bayer Corp. O&M ● ● ● ● ●

BBVA (bank) Euro RSCG ● ● ● ● ● ● ● ●

Beiersdorf FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Beiersdorf (Nivea) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bel Group (Fromageries Bel) DMB&B ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bel Group (Fromageries Bel) Saatchi ● ● ● ● ● ● ●

ALPHABETICAL BY ADVERTISER

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Bel Group (Fromageries Bel) Y&R ● ● ● ● ● ● ● ● ●

BIC TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Black & Decker Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ●

Block Drug Co. (Stafford Miller) Grey ● ● ● ● ● ● ● ● ● ●

BMW Grey ● ● ● ● ● ● ● ● ● ●

BNP Paribas Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Boehringer Ingelheim Bates ● ● ● ● ● ● ● ● ● ● ●

Boehringer Ingelheim Euro RSCG ● ● ● ● ● ● ●

Boehringer Ingelheim Saatchi ● ● ● ● ●

Boehringer Ingelheim Y&R ● ● ● ● ● ● ● ●

Boeing Co. FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bolton Group (Saupiquet/Trinity food) AT ● ● ● ● ● ● ● ● ●

Boots Healthcare International Grey ● ● ● ● ● ● ● ● ● ● ● ●

Boots Healthcare International McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

BP O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bradesco DMB&B ● ● ● ● ● ● ● ● ●

Brembo Saatchi ● ● ● ● ● ●

Bridgestone Corp. (B’stone/Firestone)BBDO ● ● ● ● ● ● ●

Bristol-Myers Squibb Co. DMB&B ● ● ● ● ● ● ● ● ● ● ● ●

Bristol-Myers Squibb Co. FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bristol-Myers Squibb Co. O&M ● ● ● ● ● ● ● ●

British Airways Grey ● ● ● ● ● ● ● ● ● ●

British Airways MCSaatchi ● ● ● ● ● ● ●

British Airways Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British American Tobacco Co. Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British American Tobacco Co. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British American Tobacco Co. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Brown-Forman Corp. (Jack Daniels) AW ● ● ● ● ● ● ●

Bulgari Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cadbury Schweppes Euro RSCG ● ● ● ● ● ● ●

Cadbury Schweppes O&M ● ● ● ● ●

Cadbury Schweppes Saatchi ● ● ● ● ●

Cadbury Schweppes Y&R ● ● ● ● ● ● ● ●

Caltex Corp. McCann ● ● ● ● ● ● ● ● ● ● ●

Campbell Soup Co. BBDO ● ● ● ● ●

Campbell Soup Co. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Campina Melkunie BBDO ● ● ● ● ● ●

Candover Investments Grey ● ● ● ● ● ●

Canon Dentsu ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Canon TBWA ● ● ● ● ● ● ● ● ● ● ● ●

Carli Gry Grey ● ● ● ● ● ● ● ● ● ●

Carlsberg Saatchi ● ● ● ● ●

Carrefour Publicis ● ● ● ● ● ● ● ● ●

Cartier Euro RSCG ● ● ● ● ● ● ●

Caterpillar Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cathay Pacific Airways McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cendant Corp. (Avis) McCann ● ● ● ● ● ●

Cereal Partners Worldwide McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cerebos Pacific O&M ● ● ● ● ● ●

September 9, 2002 | Advertising Age |6GlobalAccounts

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Chanel Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Chantelle Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ChevronTexaco Y&R ● ● ● ● ● ● ●

Chiquita Brands Int’l (Fresh Europe)Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Chubb Grey ● ● ● ● ●

CILA DMB&B ● ● ● ● ● ● ● ● ● ●

Citigroup (Citibank) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Clorox Co. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Club Mediteranee Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. Hakuhodo ● ● ● ● ●

Coca-Cola Co. Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. (Fanta & Sprite) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Colgate-Palmolive Co. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Colgate-Palmolive Co. (Hill’s Petfood) Euro RSCG ● ● ● ● ● ● ● ● ●

Computer Associates International Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Continental (tires) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Credit Suisse Group Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

DaimlerChrysler BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

DaimlerChrysler SJ ● ● ● ● ●

DaimlerChrysler (Mercedes-Benz) Bates ● ● ● ● ● ● ● ● ● ●

DaimlerChrysler (Mercedes-Benz) BA ● ● ● ● ●

Danone Group DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group Grey ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group (Biscuits) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group (Biscuits) Y&R ● ● ● ● ● ● ● ●

Danone Group (Fresh Dairy Products) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group (Water) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Davide Campari-Milano (Cinzano) BBDO ● ● ● ● ●

De Beers Consolidated Mines JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

De Longhi (household appliances) AT ● ● ● ● ● ● ● ● ● ●

Dell Computer Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Delphi Corp. (automotive systems) McCann ● ● ● ● ● ● ● ●

Delta Air Lines Burnett ● ● ● ● ● ● ●

Deutsche Telekom McCann ● ● ● ● ● ● ● ● ● ● ●

Deutsche Telekom Saatchi ● ● ● ● ● ● ●

DHL Worldwide Express O&M ● ● ● ● ● ● ● ●

Diageo JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo Saatchi ● ● ● ● ● ● ● ● ●

Diageo (brands from Seagram) Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (brands from Seagram) O&M ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (Guinness) BBDO ● ● ● ● ● ● ● ● ● ●

Diageo (Guinness) O&M ● ● ● ● ●

Diageo (Johnnie Walker) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (United Distillers) Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Dow Corning Corp. Grey ● ● ● ● ● ● ● ● ●

Dr. Oetker BBDO ● ● ● ● ● ● ● ● ● ●

E.I. Du Pont De Nemours & Co. McCann ● ● ● ● ● ● ● ●

September 9, 2002 | Advertising Age |7GlobalAccounts

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AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

E.I. Du Pont De Nemours & Co. Saatchi ● ● ● ● ● ● ● ● ●

E.I. Du Pont De Nemours & Co. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

EADS Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Eastman Kodak Co. Grey ● ● ● ● ●

Eastman Kodak Co. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Electrolux BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Electrolux Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Eli Lilly & Co. Grey ● ● ● ● ● ● ● ● ● ● ● ● ●

Eli Lilly & Co. O&M ● ● ● ● ●

Embraer DMB&B ● ● ● ● ● ● ●

EMC AW ● ● ● ● ●

Energizer Holdings DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Energizer Holdings Euro RSCG ● ● ● ● ●

Eniro Lowe ● ● ● ● ● ● ● ●

Ericsson Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ernst & Young DMB&B ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

European Central Bank Publicis ● ● ● ● ● ● ● ● ● ● ● ● ●

ExxonMobil Corp. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ExxonMobil Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

FedEx Corp. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

FedEx Corp. Grey ● ● ● ● ● ●

Ferrero McCann ● ● ● ● ● ● ● ● ● ● ●

Ferrero (Kinder Surprise) LD ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Fiat DMB&B ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Fiat Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Fiat (Lancia) AT ● ● ● ● ● ● ● ● ● ● ● ●

Fidelity Investments Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Jaguar) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Land Rover) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Volvo ) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Fortune Brands (Jim Beam) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Friesland Coberco (Foremost) JWT ● ● ● ● ● ●

Fuji Photo Film Co. Dentsu ● ● ● ● ● ● ●

Galderma Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Gallaher Group DMB&B ● ● ● ● ●

Gallina Blanca Bates ● ● ● ● ● ● ● ● ● ● ●

Gemplus Internatinal Saatchi ● ● ● ● ● ● ● ●

General Electric Co. BBDO ● ● ● ● ●

General Electric Co. (Lighting Division) McCann ● ● ● ● ● ● ● ●

General Mills Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Mills (Haagen-Dazs) TBWA ● ● ● ● ● ●

General Motors Corp. DMB&B ● ● ● ● ● ● ● ● ● ● ●

General Motors Corp. Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Motors Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Motors Corp. (Saab) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Georgia Pacific Corp. Bates ● ● ● ● ● ● ● ● ● ● ● ●

Gillette Co. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

September 9, 2002 | Advertising Age |8GlobalAccounts

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AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Gillette Co. Grey ● ● ● ● ●

Gillette Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Gillette Co. O&M ● ● ● ● ● ● ● ● ●

Gillette Co. (Braun) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Gillette Co. (Braun) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Gillette Co. (Braun) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Gillette Co. (Duracell) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Gillette Co. (Duracell) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Gillette Co. (Oral-B) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline Euro RSCG ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline McCann ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline Saatchi ● ● ● ● ● ● ●

Globalstar Grey ● ● ● ● ● ● ● ● ● ● ●

GNTO Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Goodyear Tire & Rubber Co. LD ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Goodyear Tire & Rubber Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

H.J. Heinz Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hallmark Cards Burnett ● ● ● ● ●

Hankook Tire Co. Saatchi ● ● ● ● ● ●

Hasbro DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hasbro Grey ● ● ● ● ● ● ●

Heineken Bates ● ● ● ● ● ● ● ●

Heineken BBDO ● ● ● ● ●

Heineken Burnett ● ● ● ● ●

Henkel BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Henkel DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Henkel TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hermes International Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hilton Hotels Corp. FCB ● ● ● ● ● ● ● ● ●

Hitachi Hakuhodo ● ● ● ● ● ● ●

Hitachi McCann ● ● ● ● ●

Honda Motor Co. Dentsu ● ● ● ● ● ● ●

Honda Motor Co. Hakuhodo ● ● ● ● ● ● ● ● ● ● ● ● ●

Hong Kong Tourism Board FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

House of Prince BBDO ● ● ● ● ●

House of Prince Saatchi ● ● ● ● ● ●

HSBC Holdings Bates ● ● ● ● ● ● ● ●

HSBC Holdings Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hutchison Orange (telecom) O&M ● ● ● ● ● ● ●

Hyundai Motor Co. Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

IBM Corp. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

IBM Corp. (software) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ICI Paints BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ILLVA (spirits) AT ● ● ● ● ● ● ● ● ● ●

Intel Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

September 9, 2002 | Advertising Age |9GlobalAccounts

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Inter-Continental Hotels & Resorts LD ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Interbrew McCann ● ● ● ● ● ● ● ● ● ● ● ● ●

International Nutrition Corp (Dumex) Lowe ● ● ● ● ●

Jamaica Tourist Board FCB ● ● ● ● ● ● ● ● ● ●

Japan Airlines Dentsu ● ● ● ● ● ●

Japan Tobacco Co. (RJR) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Japan Tobacco Co. (Winston) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Joh. A. Benckiser (Coty - Joop) Euro RSCG ● ● ● ● ● ● ● ● ● ●

Joh. A. Benckiser (Coty) BBDO ● ● ● ● ● ● ●

Johnson & Johnson DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson (Janssen-Cilag) Grey ● ● ● ● ● ● ● ● ●

Johnson & Johnson (Neutrogena) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson (Ortho-Biotech) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

JP Morgan Chase FCB ● ● ● ● ● ●

Juniper Networks Euro RSCG ● ● ● ● ● ●

Kao Corp. Dentsu ● ● ● ● ● ● ● ● ● ●

Kao Corp. Hakuhodo ● ● ● ● ● ●

Kellogg Co. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kellogg Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kilroy Travels Saatchi ● ● ● ● ● ●

Kimberly-Clark Corp. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kimberly-Clark Corp. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kobayashi Pharmaceutical Co. Hakuhodo ● ● ● ● ● ● ●

Konica Corp. Hakuhodo ● ● ● ● ● ● ● ● ●

KPMG JWT ● ● ● ● ● ● ● ● ● ● ● ●

Kyocera Corp. Hakuhodo ● ● ● ● ● ●

L’Oreal Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (Lancome/Labs Garnier) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (Maybelline) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Lalique Publicis ● ● ● ● ● ● ● ● ●

Levi Strauss & Co. BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Levi Strauss & Co. McCann ● ● ● ● ● ● ● ● ● ●

Levi Strauss & Co. (Dockers) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Lexmark International Grey ● ● ● ● ● ● ● ● ● ●

LG Group BBDO ● ● ● ● ● ● ●

Lucent Technologies McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Lufthansa McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Luigi Lavazza (coffee) AT ● ● ● ● ● ● ● ● ● ● ● ● ● ●

LVMH (Celine) Euro RSCG ● ● ● ● ● ● ● ● ●

LVMH (Louis Vuitton) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

LVMH (Sephora) Euro RSCG ● ● ● ● ● ● ● ●

Maison de la France (I Love France) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Manetti & Roberts (toiletries) AT ● ● ● ● ●

Marriott International McCann ● ● ● ● ● ● ● ● ● ●

Mars BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

September 9, 2002 | Advertising Age |10GlobalAccounts

U.S.

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Mars Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mars TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mars (confectionary) Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mars (petfood) Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

MasterCard International McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Matsushita Electrical Industrial Co. Dentsu ● ● ● ● ● ● ● ● ● ●

Matsushita Electrical Industrial Co. Hakuhodo ● ● ● ● ● ●

Mattel Inc. JWT ● ● ● ● ● ●

Mattel Inc. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Maytag Co. (Hoover) Bates ● ● ● ● ● ●

McCain Foods Saatchi ● ● ● ● ● ● ● ● ● ● ● ●

McDonald’s Corp. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

McDonald’s Corp. Grey ● ● ● ● ● ● ●

McDonald’s Corp. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Merck & Co. Y&R ● ● ● ● ● ● ●

Merisant Co. Y&R ● ● ● ● ● ● ● ● ●

Merrill Lynch & Co. JWT ● ● ● ● ● ● ● ● ● ● ●

Metropolitan Life Insurance Co. Y&R ● ● ● ● ●

Michelin TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Michelin (BF Goodrich) DDB ● ● ● ● ● ● ●

Microsoft Corp. DDB ● ● ● ● ● ●

Microsoft Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. (MSN) McCann ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. (Xbox) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. (Xbox) McCann ● ● ● ● ● ●

Monster.com Saatchi ● ● ● ● ● ● ● ● ● ● ●

Motorola O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

NEC Corp. Hakuhodo ● ● ● ● ● ● ● ● ● ●

Nestle Dentsu ● ● ● ● ● ●

Nestle Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (Dairy) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (Nestea) Lowe ● ● ● ● ● ● ● ● ● ● ●

Nestle (Perrier & San Pellegrino) O&M ● ● ● ● ● ●

Nestle (Purina) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

New Zealand Dairy FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nextel Communications McCann ● ● ● ● ●

Nike O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nike WK ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nissan Motor Co. TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nordea Bank Grey ● ● ● ● ●

Northwest Airlines Corp. O&M ● ● ● ● ● ● ● ●

September 9, 2002 | Advertising Age |11GlobalAccounts

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Novartis Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis JWT ● ● ● ● ● ●

Novartis O&M ● ● ● ● ● ● ● ● ● ●

Novartis Y&R ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis (Gerber) Grey ● ● ● ● ●

Oki Electric Industry Co. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Oracle Corp. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Otsuka Pharmaceutical Co. Dentsu ● ● ● ● ●

Otto Versand Grey ● ● ● ● ● ● ● ● ● ●

Parmalat Bates ● ● ● ● ● ● ● ● ● ● ●

Patek Philippe LD ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PayLess ShoeSource Saatchi ● ● ● ● ●

PepsiCo BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo Euro RSCG ● ● ● ● ● ● ●

PepsiCo JWT ● ● ● ● ● ● ● ●

PepsiCo (Frito-Lay) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo (Gatorade) Grey ● ● ● ● ● ● ● ●

PepsiCo (Quaker Oats Co.) Y&R ● ● ● ● ● ● ● ●

Perfetti Van Melle McCann ● ● ● ● ●

Perfetti Van Melle (Frisk) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pernod Ricard Saatchi ● ● ● ● ●

Pfizer Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer McCann ● ● ● ● ● ● ● ● ●

Pfizer O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer (Consumer Products) Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer (Pharmaceuticals) Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer (Warner-Lambert) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer (Warner-Lambert) O&M ● ● ● ● ● ● ● ● ●

Pharmacia Corp. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pharmacia Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ●

Pharmacia Corp. O&M ● ● ● ● ● ● ● ●

Pharmacia Corp. Saatchi ● ● ● ● ●

Philip Morris Cos. TBWA ● ● ● ● ● ● ●

Philip Morris Cos. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philip Morris Cos. (Kraft) FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philip Morris Cos. (Kraft) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philip Morris Cos. (Kraft) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philip Morris Cos. (Kraft) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philip Morris Cos. (Kraft) Burnett ● ● ● ● ● ● ●

Philip Morris Cos. (Kraft) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philip Morris Cos. (Marlboro) Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philip Morris Cos. (Nabisco) JWT ● ● ● ● ● ● ● ●

Philips Electronics DMB&B ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philips Electronics DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pilsner Urquell LD ● ● ● ● ● ● ● ● ●

Pioneer Electronic Corp. McCann ● ● ● ● ● ● ●

Pirelli (tires) AT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

September 9, 2002 | Advertising Age |12GlobalAccounts

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AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Polaroid Corp. BBH ● ● ● ● ● ● ● ● ●

Principal Financial Group Publicis ● ● ● ● ● ●

Procter & Gamble Co. DMB&B ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. Euro RSCG ● ● ● ● ● ● ●

Procter & Gamble Co. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Prodravka Foods Euro RSCG ● ● ● ● ● ● ●

PSA Peugeot-Citroen (Citroen) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PSA Peugeot-Citroen (Peugeot) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PWC Consulting McCann ● ● ● ● ● ● ● ● ●

Qantas Airways MCSaatchi ● ● ● ● ● ● ●

Qantas Airways Publicis ● ● ● ● ● ● ● ● ●

Randstad BBDO ● ● ● ● ● ● ● ● ● ● ● ●

Rayovac Corp. Y&R ● ● ● ● ● ●

Reckitt Benckiser Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (detergents) AT ● ● ● ● ● ● ● ●

Red Cross International Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ●

Reemtsma International BBDO ● ● ● ● ● ● ●

Regione Sicilia Saatchi ● ● ● ● ● ● ● ●

Remington Products Co. Grey ● ● ● ● ● ● ●

Renault Lowe ● ● ● ● ● ● ● ●

Renault Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reporters Sans Frontieres Saatchi ● ● ● ● ● ● ● ●

Revlon Y&R ● ● ● ● ● ● ●

Ricoh Lowe ● ● ● ● ● ● ●

Ritter Sport Saatchi ● ● ● ● ● ●

Roche DMB&B ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Roche Grey ● ● ● ● ● ● ● ● ● ● ●

Roche McCann ● ● ● ● ● ● ●

Roche O&M ● ● ● ● ● ● ●

Roche (Consumer Health) Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Rolex Watch Co. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Rolex Watch Co. O&M ● ● ● ● ● ●

Royal Dutch Shell Group of Cos. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Royal Dutch Shell Group of Cos. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Royal Dutch Shell Group of Cos. TBWA ● ● ● ● ● ● ●

Royal Numico (Nutricia) TBWA ● ● ● ● ●

Royal Sun Alliance O&M ● ● ● ● ●

S.C. Johnson & Son FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Saint-Gobain Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Salomon LD ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Salvatore Ferragamo Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Samsonite TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Samsung Electronics Co. FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sanofi-Synthelabo Euro RSCG ● ● ● ● ● ●

Sanofi-Synthelabo Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

SAP O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

September 9, 2002 | Advertising Age |13GlobalAccounts

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Sara Lee Corp. Euro RSCG ● ● ● ● ● ● ● ●

Sara Lee Corp. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sara Lee Corp. Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sara Lee Corp. (Douwe Egberts) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ●

SCA Molnlycke BBDO ● ● ● ● ● ● ●

SCA Molnlycke DDB ● ● ● ● ●

SCA Molnlycke Grey ● ● ● ● ●

Scandinavian Airlines Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Schering Plough Corp. Euro RSCG ● ● ● ● ● ● ●

Schering Plough Corp. McCann ● ● ● ● ● ●

Schering Plough Corp. (Dr. Scholl’s) McCann ● ● ● ● ● ●

Schwarzkopf & Henkel DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

SEB Groupe (Krups) Grey ● ● ● ● ● ●

SEB Groupe (Moulinex) DDB ● ● ● ● ● ● ● ● ● ● ● ●

SEB Groupe (Rowenta) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

SEB Groupe (Tefal Corp.) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sharp Corp. Hakuhodo ● ● ● ● ● ● ● ● ● ● ● ● ●

Shiseido Dentsu ● ● ● ● ● ● ● ●

Siemens JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Siemens McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Siemens O&M ● ● ● ● ● ● ● ● ● ●

Siemens Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Siemens (Siemens VDO & Dayton) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Singapore Airlines BA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Singapore Tourism Board BA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

SkyTeam Euro RSCG ● ● ● ● ● ● ● ● ●

Sony Corp. Dentsu ● ● ● ● ● ● ● ●

Sony Corp. Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. JWT ● ● ● ● ● ● ● ● ●

Sony Corp. O&M ● ● ● ● ● ● ●

Sony Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. (Electronics/PlayStation) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. (Sony Pictures) McCann ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Ericsson BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sprint Corp. McCann ● ● ● ● ●

SSL International McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Star Alliance Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Star Media McCann ● ● ● ● ● ● ●

Subway Restaurants Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sunbeam Corp. JWT ● ● ● ● ●

Sunkist Growers FCB ● ● ● ● ● ● ● ● ●

Suzuki Motor Corp. Hakuhodo ● ● ● ● ● ●

Swarovski Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Tele2 Grey ● ● ● ● ● ● ● ●

Telefonica DDB ● ● ● ● ● ●

Telefonica O&M ● ● ● ● ●

Terra Lycos O&M ● ● ● ● ● ● ● ● ●

Tetra Laval International (Teta Pak) McCann ● ● ● ● ● ●

September 9, 2002 | Advertising Age |14GlobalAccounts

U.S.

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Texaco BBDO ● ● ● ● ● ● ●

Texas Instruments McCann ● ● ● ● ● ●

Thales Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Thomson-Multimedia Publicis ● ● ● ● ● ● ● ● ● ● ● ● ●

3M Co. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Tiffany & Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Tiscali Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ●

TNT Express Worldwide JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

TotalFinaElf BBDO ● ● ● ● ● ● ● ● ●

Tourism New Zealand MCSaatchi ● ● ● ● ● ● ●

Toyota Motor Corp. Dentsu ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Toyota Motor Corp. Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Transitions Optical Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

UBS Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

UCB Pharma Euro RSCG ● ● ● ● ● ● ●

Unilever BBDO ● ● ● ● ●

Unilever DDB ● ● ● ● ● ● ● ● ●

Unilever Euro RSCG ● ● ● ● ● ● ●

Unilever JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Bertolli) BBH ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Bestfoods/Knorr) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Chesebrough-Pond’s) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Elida Faberge) McCann ● ● ● ● ● ● ● ●

Unilever (food products) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (home & personal care) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge Impulse) BBH ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge Lynx/Axe) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Slim-Fast) Grey ● ● ● ● ● ● ● ● ● ● ● ● ●

Unisys Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

United Biscuits Publicis ● ● ● ● ● ●

United International Pictures Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

United Parcel Service McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

United Technologies Euro RSCG ● ● ● ● ● ● ● ●

United Technologies (Carrier) Euro RSCG ● ● ● ● ●

Vin & Sprit (Absolut Co.) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Visa International BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Visa International Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Vistakon/Acuvue McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Vivendi Universal Euro RSCG ● ● ● ● ● ●

Vivendi Universal (Universal) Grey ● ● ● ● ● ● ● ● ● ● ● ●

Vodafone JWT ● ● ● ● ● ● ● ● ● ●

Volkswagen DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Volkswagen (Audi) Bates ● ● ● ● ●

Volkswagen (Audi) DDB ● ● ● ● ● ● ● ● ● ●

Volkswagen (SEAT) Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Volkswagen (Skoda) Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Volkswagen (Skoda) LD ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

September 9, 2002 | Advertising Age |15GlobalAccounts

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AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Walt Disney Co. Burnett ● ● ● ● ● ● ● ● ●

Wella Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wendy’s International Bates ● ● ● ● ●

Western Union Financial Services DMB&B ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Whirlpool Corp. Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wm. Wrigley Jr. Co. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wm. Wrigley Jr. Co. Grey ● ● ● ● ● ● ●

World Gold Council BBH ● ● ● ● ●

WorldCom (MCI) Euro RSCG ● ● ● ● ● ● ● ● ● ●

Wyeth Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wyeth McCann ● ● ● ● ●

Wyeth Y&R ● ● ● ● ● ● ● ● ●

Xerox Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Yahoo Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ●

Yakult Honsha Co. Dentsu ● ● ● ● ● ●

Yoplait McCann ● ● ● ● ● ● ● ● ●

Yukos Oil Grey ● ● ● ● ● ● ●

Yum Brands O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Yum Brands (KFC) BBDO ● ● ● ● ●

Yum Brands (Pizza Hut) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ●

Yves Rocher Lowe ● ● ● ● ● ●

September 9, 2002 | Advertising Age |16GlobalAccounts

U.S.

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Bolton Group (Saupiquet/Trinity food) AT ● ● ● ● ● ● ● ● ●

De Longhi (household appliances) AT ● ● ● ● ● ● ● ● ● ●

Fiat (Lancia) AT ● ● ● ● ● ● ● ● ● ● ● ●

ILLVA (spirits) AT ● ● ● ● ● ● ● ● ● ●

Luigi Lavazza (coffee) AT ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Manetti & Roberts (toiletries) AT ● ● ● ● ●

Pirelli (tires) AT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser (detergents) AT ● ● ● ● ● ● ● ●

Alcatel AW ● ● ● ● ● ●

Brown-Forman Corp. (Jack Daniels) AW ● ● ● ● ● ● ●

EMC AW ● ● ● ● ●

Diageo (Johnnie Walker) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Electrolux BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Levi Strauss & Co. BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Levi Strauss & Co. (Dockers) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. (Xbox) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Perfetti Van Melle (Frisk) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Polaroid Corp. BBH ● ● ● ● ● ● ● ● ●

Sony Ericsson BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Bertolli) BBH ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge Impulse) BBH ● ● ● ● ● ● ● ● ●

Unilever (Lever Faberge Lynx/Axe) BBH ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

World Gold Council BBH ● ● ● ● ●

Allied Domecq Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Boehringer Ingelheim Bates ● ● ● ● ● ● ● ● ● ● ●

British American Tobacco Co. Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

DaimlerChrysler (Mercedes-Benz) Bates ● ● ● ● ● ● ● ● ● ●

Gallina Blanca Bates ● ● ● ● ● ● ● ● ● ● ●

Georgia Pacific Corp. Bates ● ● ● ● ● ● ● ● ● ● ● ●

Heineken Bates ● ● ● ● ● ● ● ●

HSBC Holdings Bates ● ● ● ● ● ● ● ●

Hyundai Motor Co. Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Maytag Co. (Hoover) Bates ● ● ● ● ● ●

Nokia Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Parmalat Bates ● ● ● ● ● ● ● ● ● ● ●

Pfizer (Consumer Products) Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer (Pharmaceuticals) Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Roche (Consumer Health) Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Volkswagen (Audi) Bates ● ● ● ● ●

Volkswagen (SEAT) Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wella Bates ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wendy’s International Bates ● ● ● ● ●

DaimlerChrysler (Mercedes-Benz) BA ● ● ● ● ●

Singapore Airlines BA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Singapore Tourism Board BA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Allianz BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bayer Corp. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bridgestone Corp. (B’stone/Firestone)BBDO ● ● ● ● ● ● ●

Campbell Soup Co. BBDO ● ● ● ● ●

ALPHABETICAL BY AGENCY NETWORK

September 9, 2002 | Advertising Age |17GlobalAccounts

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Campina Melkunie BBDO ● ● ● ● ● ●

DaimlerChrysler BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Davide Campari-Milano (Cinzano) BBDO ● ● ● ● ●

Diageo (Guinness) BBDO ● ● ● ● ● ● ● ● ● ●

Dr. Oetker BBDO ● ● ● ● ● ● ● ● ● ●

FedEx Corp. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Electric Co. BBDO ● ● ● ● ●

Gillette Co. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Gillette Co. (Braun) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Gillette Co. (Duracell) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Gillette Co. (Oral-B) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Heineken BBDO ● ● ● ● ●

Henkel BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

House of Prince BBDO ● ● ● ● ●

ICI Paints BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Joh. A. Benckiser (Coty) BBDO ● ● ● ● ● ● ●

LG Group BBDO ● ● ● ● ● ● ●

Mars BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo (Frito-Lay) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pharmacia Corp. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Randstad BBDO ● ● ● ● ● ● ● ● ● ● ● ●

Reemtsma International BBDO ● ● ● ● ● ● ●

Sara Lee Corp. (Douwe Egberts) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ●

SCA Molnlycke BBDO ● ● ● ● ● ● ●

Sony Corp. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Texaco BBDO ● ● ● ● ● ● ●

TotalFinaElf BBDO ● ● ● ● ● ● ● ● ●

Unilever BBDO ● ● ● ● ●

Visa International BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wm. Wrigley Jr. Co. BBDO ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Yum Brands (KFC) BBDO ● ● ● ● ●

Yum Brands (Pizza Hut) BBDO ● ● ● ● ● ● ● ● ● ● ● ● ●

Bel Group (Fromageries Bel) DMB&B ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bradesco DMB&B ● ● ● ● ● ● ● ● ●

Bristol-Myers Squibb Co. DMB&B ● ● ● ● ● ● ● ● ● ● ● ●

CILA DMB&B ● ● ● ● ● ● ● ● ● ●

Embraer DMB&B ● ● ● ● ● ● ●

Ernst & Young DMB&B ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Fiat DMB&B ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Gallaher Group DMB&B ● ● ● ● ●

General Motors Corp. DMB&B ● ● ● ● ● ● ● ● ● ● ●

Philips Electronics DMB&B ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. DMB&B ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Roche DMB&B ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Western Union Financial Services DMB&B ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Anheuser-Busch Cos. DDB ● ● ● ● ● ● ● ● ● ●

Bayer Corp. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Clorox Co. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

September 9, 2002 | Advertising Age |18GlobalAccounts

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Danone Group DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Energizer Holdings DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ExxonMobil Corp. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hasbro DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Henkel DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson (Neutrogena) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

McDonald’s Corp. DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Michelin (BF Goodrich) DDB ● ● ● ● ● ● ●

Microsoft Corp. DDB ● ● ● ● ● ●

Nestle (Purina) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philips Electronics DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

SCA Molnlycke DDB ● ● ● ● ●

Schwarzkopf & Henkel DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

SEB Groupe (Moulinex) DDB ● ● ● ● ● ● ● ● ● ● ● ●

Telefonica DDB ● ● ● ● ● ●

Unilever DDB ● ● ● ● ● ● ● ● ●

Unilever (Bestfoods/Knorr) DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Volkswagen DDB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Volkswagen (Audi) DDB ● ● ● ● ● ● ● ● ● ●

Canon Dentsu ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Fuji Photo Film Co. Dentsu ● ● ● ● ● ● ●

Honda Motor Co. Dentsu ● ● ● ● ● ● ●

Japan Airlines Dentsu ● ● ● ● ● ●

Kao Corp. Dentsu ● ● ● ● ● ● ● ● ● ●

Matsushita Electrical Industrial Co. Dentsu ● ● ● ● ● ● ● ● ● ●

Nestle Dentsu ● ● ● ● ● ●

Otsuka Pharmaceutical Co. Dentsu ● ● ● ● ●

Shiseido Dentsu ● ● ● ● ● ● ● ●

Sony Corp. Dentsu ● ● ● ● ● ● ● ●

Toyota Motor Corp. Dentsu ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Yakult Honsha Co. Dentsu ● ● ● ● ● ●

Air France Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Airbus Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Alberto-Culver Co. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Amer Group (Wilson Sporting Goods) Euro RSCG ● ● ● ● ● ● ● ● ● ● ●

Anivit Vin du Pays Euro RSCG ● ● ● ● ● ●

Aventis Euro RSCG ● ● ● ● ● ● ● ●

Bayer Corp. Euro RSCG ● ● ● ● ● ●

BBVA (bank) Euro RSCG ● ● ● ● ● ● ● ●

BNP Paribas Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Boehringer Ingelheim Euro RSCG ● ● ● ● ● ● ●

Cadbury Schweppes Euro RSCG ● ● ● ● ● ● ●

Cartier Euro RSCG ● ● ● ● ● ● ●

Colgate-Palmolive Co. (Hill’s Petfood) Euro RSCG ● ● ● ● ● ● ● ● ●

Credit Suisse Group Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group (Biscuits) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group (Water) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Dell Computer Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

September 9, 2002 | Advertising Age |19GlobalAccounts

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Energizer Holdings Euro RSCG ● ● ● ● ●

Ford Motor Co. (Volvo ) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline Euro RSCG ● ● ● ● ● ● ● ● ● ● ●

Intel Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Joh. A. Benckiser (Coty - Joop) Euro RSCG ● ● ● ● ● ● ● ● ● ●

Juniper Networks Euro RSCG ● ● ● ● ● ●

L’Oreal Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

LVMH (Celine) Euro RSCG ● ● ● ● ● ● ● ● ●

LVMH (Louis Vuitton) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

LVMH (Sephora) Euro RSCG ● ● ● ● ● ● ● ●

Maison de la France (I Love France) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ●

Nokia Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Oki Electric Industry Co. Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo Euro RSCG ● ● ● ● ● ● ●

Pfizer Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pharmacia Corp. Euro RSCG ● ● ● ● ● ● ● ● ● ● ●

Philip Morris Cos. (Kraft) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. Euro RSCG ● ● ● ● ● ● ●

Prodravka Foods Euro RSCG ● ● ● ● ● ● ●

PSA Peugeot-Citroen (Citroen) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

PSA Peugeot-Citroen (Peugeot) Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Reckitt Benckiser Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sanofi-Synthelabo Euro RSCG ● ● ● ● ● ●

Sara Lee Corp. Euro RSCG ● ● ● ● ● ● ● ●

Schering Plough Corp. Euro RSCG ● ● ● ● ● ● ●

SkyTeam Euro RSCG ● ● ● ● ● ● ● ● ●

Subway Restaurants Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Thales Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

UCB Pharma Euro RSCG ● ● ● ● ● ● ●

Unilever Euro RSCG ● ● ● ● ● ● ●

United Technologies Euro RSCG ● ● ● ● ● ● ● ●

United Technologies (Carrier) Euro RSCG ● ● ● ● ●

Vivendi Universal Euro RSCG ● ● ● ● ● ●

WorldCom (MCI) Euro RSCG ● ● ● ● ● ● ● ● ● ●

Wyeth Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Yahoo Euro RSCG ● ● ● ● ● ● ● ● ● ● ● ● ●

Adolph Coors Co. FCB ● ● ● ● ● ● ●

Avaya FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Beiersdorf FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Boeing Co. FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bristol-Myers Squibb Co. FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hilton Hotels Corp. FCB ● ● ● ● ● ● ● ● ●

Hong Kong Tourism Board FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Jamaica Tourist Board FCB ● ● ● ● ● ● ● ● ● ●

JP Morgan Chase FCB ● ● ● ● ● ●

September 9, 2002 | Advertising Age |20GlobalAccounts

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AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

New Zealand Dairy FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philip Morris Cos. (Kraft Foods) FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

S.C. Johnson & Son FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Samsung Electronics Co. FCB ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sunkist Growers FCB ● ● ● ● ● ● ● ● ●

3M Co. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Allergan Grey ● ● ● ● ● ●

Amway Corp. Grey ● ● ● ● ● ● ●

AOL Time Warner (Time Warner) Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bahlsen Grey ● ● ● ● ● ● ● ● ●

Bayer Corp. Grey ● ● ● ● ●

Block Drug Co. (Stafford Miller) Grey ● ● ● ● ● ● ● ● ● ●

BMW Grey ● ● ● ● ● ● ● ● ● ●

Boots Healthcare International Grey ● ● ● ● ● ● ● ● ● ● ● ●

British Airways Grey ● ● ● ● ● ● ● ● ● ●

British American Tobacco Co. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Candover Investments Grey ● ● ● ● ● ●

Carli Gry Grey ● ● ● ● ● ● ● ● ● ●

Chubb Grey ● ● ● ● ●

Danone Group Grey ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (brands from Seagram) Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Dow Corning Corp. Grey ● ● ● ● ● ● ● ● ●

Eastman Kodak Co. Grey ● ● ● ● ●

Electrolux Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Eli Lilly & Co. Grey ● ● ● ● ● ● ● ● ● ● ● ● ●

FedEx Corp. Grey ● ● ● ● ● ●

Gillette Co. Grey ● ● ● ● ●

GlaxoSmithKline Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Globalstar Grey ● ● ● ● ● ● ● ● ● ● ●

Hasbro Grey ● ● ● ● ● ● ●

Johnson & Johnson (Janssen-Cilag) Grey ● ● ● ● ● ● ● ● ●

Lexmark International Grey ● ● ● ● ● ● ● ● ● ●

Mars Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mars (confectionary) Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mars (petfood) Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

McDonald’s Corp. Grey ● ● ● ● ● ● ●

Nokia Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nordea Bank Grey ● ● ● ● ●

Novartis Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis (Gerber) Grey ● ● ● ● ●

Oracle Corp. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Otto Versand Grey ● ● ● ● ● ● ● ● ● ●

PepsiCo (Gatorade) Grey ● ● ● ● ● ● ● ●

Pfizer Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Remington Products Co. Grey ● ● ● ● ● ● ●

Roche Grey ● ● ● ● ● ● ● ● ● ● ●

Royal Dutch Shell Group of Cos. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sara Lee Corp. Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

September 9, 2002 | Advertising Age |21GlobalAccounts

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AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

SCA Molnlycke Grey ● ● ● ● ●

SEB Groupe (Krups) Grey ● ● ● ● ● ●

Tele2 Grey ● ● ● ● ● ● ● ●

Unilever (Slim-Fast) Grey ● ● ● ● ● ● ● ● ● ● ● ● ●

Unisys Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Vivendi Universal (Universal) Grey ● ● ● ● ● ● ● ● ● ● ● ●

Volkswagen (Skoda) Grey ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wm. Wrigley Jr. Co. Grey ● ● ● ● ● ● ●

Yukos Oil Grey ● ● ● ● ● ● ●

Ajinomoto Co. Hakuhodo ● ● ● ● ●

All Nippon Airways Co. Hakuhodo ● ● ● ● ●

Coca-Cola Co. Hakuhodo ● ● ● ● ●

Hitachi Hakuhodo ● ● ● ● ● ● ●

Honda Motor Co. Hakuhodo ● ● ● ● ● ● ● ● ● ● ● ● ●

Kao Corp. Hakuhodo ● ● ● ● ● ●

Kobayashi Pharmaceutical Co. Hakuhodo ● ● ● ● ● ● ●

Konica Corp. Hakuhodo ● ● ● ● ● ● ● ● ●

Kyocera Corp. Hakuhodo ● ● ● ● ● ●

Matsushita Electrical Industrial Co. Hakuhodo ● ● ● ● ● ●

NEC Corp. Hakuhodo ● ● ● ● ● ● ● ● ● ●

Sharp Corp. Hakuhodo ● ● ● ● ● ● ● ● ● ● ● ● ●

Suzuki Motor Corp. Hakuhodo ● ● ● ● ● ●

Advance Agro JWT ● ● ● ● ● ● ●

Aerolineas Argentinas JWT ● ● ● ● ●

AOL Time Warner (AOL) JWT ● ● ● ● ●

De Beers Consolidated Mines JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Diageo JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Friesland Coberco (Foremost) JWT ● ● ● ● ● ●

Kellogg Co. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kimberly-Clark Corp. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

KPMG JWT ● ● ● ● ● ● ● ● ● ● ● ●

Mattel Inc. JWT ● ● ● ● ● ●

Merrill Lynch & Co. JWT ● ● ● ● ● ● ● ● ● ● ●

Nestle JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Novartis JWT ● ● ● ● ● ●

PepsiCo JWT ● ● ● ● ● ● ● ●

Pfizer (Warner-Lambert) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philip Morris Cos. (Kraft) JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philip Morris Cos. (Nabisco) JWT ● ● ● ● ● ● ● ●

Reckitt Benckiser JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Rolex Watch Co. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Royal Dutch Shell Group of Cos. JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Siemens JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. JWT ● ● ● ● ● ● ● ● ●

Sunbeam Corp. JWT ● ● ● ● ●

TNT Express Worldwide JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever JWT ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Vodafone JWT ● ● ● ● ● ● ● ● ● ●

September 9, 2002 | Advertising Age |22GlobalAccounts

U.S.

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Bayer Corp. LD ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ferrero (Kinder Surprise) LD ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Goodyear Tire & Rubber Co. LD ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Inter-Continental Hotels & Resorts LD ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Patek Philippe LD ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pilsner Urquell LD ● ● ● ● ● ● ● ● ●

Salomon LD ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Volkswagen (Skoda) LD ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Delta Air Lines Burnett ● ● ● ● ● ● ●

Diageo (United Distillers) Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Fiat Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

H.J. Heinz Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hallmark Cards Burnett ● ● ● ● ●

Heineken Burnett ● ● ● ● ●

Kellogg Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

McDonald’s Corp. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philip Morris Cos. (Kraft) Burnett ● ● ● ● ● ● ●

Philip Morris Cos. (Marlboro) Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Procter & Gamble Co. Burnett ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Walt Disney Co. Burnett ● ● ● ● ● ● ● ● ●

Chiquita Brands Int’l (Fresh Europe)Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Continental (tires) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

EADS Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Eniro Lowe ● ● ● ● ● ● ● ●

General Motors Corp. Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

General Motors Corp. (Saab) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Gillette Co. (Braun) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

HSBC Holdings Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

International Nutrition Corp (Dumex) Lowe ● ● ● ● ●

Japan Tobacco Co. (Winston) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (Nestea) Lowe ● ● ● ● ● ● ● ● ● ● ●

Renault Lowe ● ● ● ● ● ● ● ●

Ricoh Lowe ● ● ● ● ● ● ●

Scandinavian Airlines Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Siemens (Siemens VDO & Dayton) Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever Lowe ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Yves Rocher Lowe ● ● ● ● ● ●

British Airways MCSaatchi ● ● ● ● ● ● ●

Qantas Airways MCSaatchi ● ● ● ● ● ● ●

Tourism New Zealand MCSaatchi ● ● ● ● ● ● ●

Advanced Micro Devices McCann ● ● ● ● ● ● ● ● ● ●

Agilent Technologies McCann ● ● ● ● ● ● ● ● ●

AMR Corp. (American Airlines) McCann ● ● ● ● ● ● ● ● ● ● ● ●

Aventis McCann ● ● ● ● ●

Bacardi & Co. (Bacardi/Martini) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Black & Decker Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ●

September 9, 2002 | Advertising Age |23GlobalAccounts

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Boots Healthcare International McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Caltex Corp. McCann ● ● ● ● ● ● ● ● ● ● ●

Cathay Pacific Airways McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cendant Corp. (Avis) McCann ● ● ● ● ● ●

Cereal Partners Worldwide McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Delphi Corp. (automotive systems) McCann ● ● ● ● ● ● ● ●

Deutsche Telekom McCann ● ● ● ● ● ● ● ● ● ● ●

E.I. Du Pont De Nemours & Co. McCann ● ● ● ● ● ● ● ●

ExxonMobil Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ferrero McCann ● ● ● ● ● ● ● ● ● ● ●

General Electric Co. (Lighting Division) McCann ● ● ● ● ● ● ● ●

General Motors Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Gillette Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Gillette Co. (Braun) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Gillette Co. (Duracell) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline McCann ● ● ● ● ● ● ● ● ● ● ● ●

Goodyear Tire & Rubber Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hitachi McCann ● ● ● ● ●

Interbrew McCann ● ● ● ● ● ● ● ● ● ● ● ● ●

Japan Tobacco Co. (RJR) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (Maybelline) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Levi Strauss & Co. McCann ● ● ● ● ● ● ● ● ● ●

Lucent Technologies McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Lufthansa McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Marriott International McCann ● ● ● ● ● ● ● ● ● ●

MasterCard International McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. (MSN) McCann ● ● ● ● ● ● ● ● ● ● ● ●

Microsoft Corp. (Xbox) McCann ● ● ● ● ● ●

Nestle McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nextel Communications McCann ● ● ● ● ●

Perfetti Van Melle McCann ● ● ● ● ●

Pfizer McCann ● ● ● ● ● ● ● ● ●

Pioneer Electronic Corp. McCann ● ● ● ● ● ● ●

PWC Consulting McCann ● ● ● ● ● ● ● ● ●

Roche McCann ● ● ● ● ● ● ●

Schering Plough Corp. McCann ● ● ● ● ● ●

Schering Plough Corp. (Dr. Scholl’s) McCann ● ● ● ● ● ●

Siemens McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. (Sony Pictures) McCann ● ● ● ● ● ● ● ● ● ● ● ● ●

Sprint Corp. McCann ● ● ● ● ●

SSL International McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Star Media McCann ● ● ● ● ● ● ●

Tetra Laval International (Tetra Pak) McCann ● ● ● ● ● ●

Texas Instruments McCann ● ● ● ● ● ●

Tiffany & Co. McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

September 9, 2002 | Advertising Age |24GlobalAccounts

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Unilever McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Chesebrough-Pond’s) McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Unilever (Elida Faberge) McCann ● ● ● ● ● ● ● ●

United Parcel Service McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Vistakon/Acuvue McCann ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wyeth McCann ● ● ● ● ●

Yoplait McCann ● ● ● ● ● ● ● ● ●

Air France O&M ● ● ● ● ● ● ● ● ● ●

American Express Co. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

AstraZeneca O&M ● ● ● ● ●

Bayer Corp. O&M ● ● ● ● ●

BP O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bristol-Myers Squibb Co. O&M ● ● ● ● ● ● ● ●

British American Tobacco Co. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cadbury Schweppes O&M ● ● ● ● ●

Cerebos Pacific O&M ● ● ● ● ● ●

Coca-Cola Co. (Fanta & Sprite) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

DHL Worldwide Express O&M ● ● ● ● ● ● ● ●

Diageo (brands from Seagram) O&M ● ● ● ● ● ● ● ● ● ● ● ●

Diageo (Guinness) O&M ● ● ● ● ●

Eastman Kodak Co. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Eli Lilly & Co. O&M ● ● ● ● ●

Ford Motor Co. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Gillette Co. O&M ● ● ● ● ● ● ● ● ●

GlaxoSmithKline O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hutchison Orange (telecom) O&M ● ● ● ● ● ● ●

IBM Corp. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

IBM Corp. (software) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kimberly-Clark Corp. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mattel Inc. O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Motorola O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (Dairy) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nestle (Perrier & San Pellegrino) O&M ● ● ● ● ● ●

Nike O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Northwest Airlines Corp. O&M ● ● ● ● ● ● ● ●

Novartis O&M ● ● ● ● ● ● ● ● ● ●

Pfizer O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Pfizer (Warner-Lambert) O&M ● ● ● ● ● ● ● ● ●

Pharmacia Corp. O&M ● ● ● ● ● ● ● ●

Philip Morris Cos. (Kraft) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Roche O&M ● ● ● ● ● ● ●

Rolex Watch Co. O&M ● ● ● ● ● ●

Royal Sun Alliance O&M ● ● ● ● ●

SAP O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Siemens O&M ● ● ● ● ● ● ● ● ● ●

Sony Corp. O&M ● ● ● ● ● ● ●

Telefonica O&M ● ● ● ● ●

Terra Lycos O&M ● ● ● ● ● ● ● ● ●

Unilever (food products) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

September 9, 2002 | Advertising Age |25GlobalAccounts

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Unilever (home & personal care) O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Yum Brands O&M ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ARC International Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ●

British Airways Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Carrefour Publicis ● ● ● ● ● ● ● ● ●

Club Mediteranee Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Coca-Cola Co. Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ericsson Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

European Central Bank Publicis ● ● ● ● ● ● ● ● ● ● ● ● ●

Fidelity Investments Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Galderma Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hermes International Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hewlett-Packard Co. Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Johnson & Johnson (Ortho-Biotech) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

L’Oreal (Lancome/Labs Garnier) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Lalique Publicis ● ● ● ● ● ● ● ● ●

Nestle Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Principal Financial Group Publicis ● ● ● ● ● ●

Qantas Airways Publicis ● ● ● ● ● ● ● ● ●

Renault Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sanofi-Synthelabo Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sara Lee Corp. Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

SEB Groupe (Rowenta) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

SEB Groupe (Tefal Corp.) Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Siemens Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Swarovski Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Thomson-Multimedia Publicis ● ● ● ● ● ● ● ● ● ● ● ● ●

UBS Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

United Biscuits Publicis ● ● ● ● ● ●

Whirlpool Corp. Publicis ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Alcoa Saatchi ● ● ● ● ●

Bel Group (Fromageries Bel) Saatchi ● ● ● ● ● ● ●

Boehringer Ingelheim Saatchi ● ● ● ● ●

Brembo Saatchi ● ● ● ● ● ●

Bulgari Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Cadbury Schweppes Saatchi ● ● ● ● ●

Carlsberg Saatchi ● ● ● ● ●

Chantelle Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Deutsche Telekom Saatchi ● ● ● ● ● ● ●

Diageo Saatchi ● ● ● ● ● ● ● ● ●

E.I. Du Pont De Nemours & Co. Saatchi ● ● ● ● ● ● ● ● ●

Gemplus Internatinal Saatchi ● ● ● ● ● ● ● ●

General Mills Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

GlaxoSmithKline Saatchi ● ● ● ● ● ● ●

GNTO Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Hankook Tire Co. Saatchi ● ● ● ● ● ●

House of Prince Saatchi ● ● ● ● ● ●

Johnson & Johnson Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Kilroy Travels Saatchi ● ● ● ● ● ●

September 9, 2002 | Advertising Age |26GlobalAccounts

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AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

McCain Foods Saatchi ● ● ● ● ● ● ● ● ● ● ● ●

Monster.com Saatchi ● ● ● ● ● ● ● ● ● ● ●

PayLess ShoeSource Saatchi ● ● ● ● ●

Pernod Ricard Saatchi ● ● ● ● ●

Pharmacia Corp. Saatchi ● ● ● ● ●

Procter & Gamble Co. Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Red Cross International Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ●

Regione Sicilia Saatchi ● ● ● ● ● ● ● ●

Reporters Sans Frontieres Saatchi ● ● ● ● ● ● ● ●

Ritter Sport Saatchi ● ● ● ● ● ●

Saint-Gobain Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Salvatore Ferragamo Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Tiscali Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ●

Toyota Motor Corp. Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Transitions Optical Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Visa International Saatchi ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

DaimlerChrysler SJ ● ● ● ● ●

adidas TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Apple Computer TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Beiersdorf (Nivea) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

BIC TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Canon TBWA ● ● ● ● ● ● ● ● ● ● ● ●

General Mills (Haagen-Dazs) TBWA ● ● ● ● ● ●

Henkel TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Mars TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Michelin TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nissan Motor Co. TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philip Morris Cos. TBWA ● ● ● ● ● ● ●

Royal Dutch Shell Group of Cos. TBWA ● ● ● ● ● ● ●

Royal Numico (Nutricia) TBWA ● ● ● ● ●

Samsonite TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Sony Corp. (Electronics/PlayStation) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Vin & Sprit (Absolut Co.) TBWA ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Nike WK ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ABB Group Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Accenture Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Adobe Systems Y&R ● ● ● ● ● ● ● ● ● ● ● ● ●

AT&T Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Barilla G&R Fratelli Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Bel Group (Fromageries Bel) Y&R ● ● ● ● ● ● ● ● ●

Boehringer Ingelheim Y&R ● ● ● ● ● ● ● ●

Cadbury Schweppes Y&R ● ● ● ● ● ● ● ●

Campbell Soup Co. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Caterpillar Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Chanel Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

ChevronTexaco Y&R ● ● ● ● ● ● ●

Citigroup (Citibank) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Colgate-Palmolive Co. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

September 9, 2002 | Advertising Age |27GlobalAccounts

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NNOORRTTHH MMIIDDDDLLEEAAMMEERRIICCAA LLAATTIINN AAMMEERRIICCAA EEUURROOPPEE EEAASSTT AAFFRRIICCAA AASSIIAA,, AAUUSSTTRRAALLIIAA AANNDD PPAACCIIFFIICC IISSLLAANNDDSS

AgencyClient company/division network

Key to the advertising organizations: Interpublic Group of Cos.; Havas Advertising; Omnicom Group; Publicis Groupe (including Bcom3); WPP Group; other networks. *See Page 2 for Agency Network abbreviations and country groupings.

Computer Associates International Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Danone Group (Biscuits) Y&R ● ● ● ● ● ● ● ●

Danone Group (Fresh Dairy Products) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

E.I. Du Pont De Nemours & Co. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Jaguar) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Ford Motor Co. (Land Rover) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Fortune Brands (Jim Beam) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Merck & Co. Y&R ● ● ● ● ● ● ●

Merisant Co. Y&R ● ● ● ● ● ● ● ● ●

Metropolitan Life Insurance Co. Y&R ● ● ● ● ●

Novartis Y&R ● ● ● ● ● ● ● ● ● ● ● ● ●

PepsiCo (Quaker Oats Co.) Y&R ● ● ● ● ● ● ● ●

Philip Morris Cos. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Philip Morris Cos. (Kraft Foods) Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Rayovac Corp. Y&R ● ● ● ● ● ●

Revlon Y&R ● ● ● ● ● ● ●

Sony Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Star Alliance Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ●

United International Pictures Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●

Wyeth Y&R ● ● ● ● ● ● ● ● ●

Xerox Corp. Y&R ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●