global digital trends 2013 wsi - aegis media
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GLOBAL DIGITAL MARKETING TRENDS 2013 “We have become more complex. Our personal stories are becoming more nuanced and honest. We mix everything as we please.“ Generation screen, Immersive Storytelling, Seriously Social, Big Data, Free the Menu are digital marketing trends for 2013.TRANSCRIPT
GLOBAL DIGITAL TRENDS 2013 “We have become more complex. Our personal stories are becoming more nuanced and honest. We mix everything as we please.“
HANNA FORSSTRÖM, Client Services Director ANTTI KAIHLANEN, Strategy Director
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GLOBAL DIGITAL TRENDS 2013
GENERATION SCREEN
IMMERSIVE STORYTELLING
SERIOUSLY SOCIAL
• TV + , second screen • Screen integraPon • Convergence
• Content MarkePng • Game On
• Social Movement, LocalizaPon, DemocraPze the process
• Socializing Shopping, Super Shopper
OTHER TRENDS
• Big Data • Free the menu
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GENERATION SCREEN I want to discuss and discover
It’s more important than ever to have a coordinated presence and synchronized campaign across mul>ple screens. – Greg Sterling,
Sterling Market Intelligence
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OUR MEDIA DAY IS SURROUNDED BY SCREENS
SMARTPHONE LAPTOP/PC TABLET TV
RADIO NEWSPAPERS MAGAZINES
of all media interactions are screen based
of all media interactions are Non-screen based
On average we spend
7 hours of our time in front of
screens each day
70%
30%
Source: Isobar CCS 2012, Denmark, 15-‐65 populaPon
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h]p://www.youtube.com/watch?v=6o-‐oelv2V48
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h]p://www.youtube.com/watch?v=dLBFkC2qvl0
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PROGRAM CONTENT & GAMIFICATION
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126,6 TWEETS PER MINUTE
42 000 FRIENDS IN FACEBOOK
SOURCE: h]p://www.savonsanomat.fi/viihde/karimin-‐ja-‐sarasvuon-‐tanssi-‐rikkoi-‐ennatykset/1296151#
PROGRAM CONTENT & SOCIAL MEDIA ACTIVATION
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GAMIFICATION OF BROADCASTING
h]p://www.youtube.com/watch?v=VgxsTEBTdEo
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GAMIFICATION OF SPONSORING
h]p://www.youtube.com/watch?v=-‐QO8IYm2xVo
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PROGRAM CONTENT & eCOMMERCE
h]p://www.youtube.com/watch?v=wE4iDe_SlX4
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THE FUTURE SURROUNDED BY SCREENS
h]p://www.youtube.com/watch?v=jZkHpNnXLB0
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IMMERSIVE STORYTELLING I want to discuss and discover. I want to improve. One small favour…
All brands have a niche focus, whether it is washing powder or cars. This gives companies an opportunity to tell stories, share content and create conversations. This is increasingly how they ought to create value with the social media. – Christian Schwarz Lausten, Seismonaut
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Click to watch
h]ps://vimeo.com/29285256#
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VODAFONE BUFFER BUSTERS
h]p://www.youtube.com/watch?v=tZ1yGQc9RWQ
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MORE ON GOLDEN PAJATSO: h]p://www.kampanjat.fi/compePPon/2013/grandone/paras-‐kulu]ajakampanja/kultainen-‐pajatso/
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COCA COLA CREATIVE CONTENT
PART 1: h]p://www.youtube.com/watch?v=LerdMmWjU_E PART 2: h]p://www.youtube.com/watch?v=fiwIq-‐8GWA8
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h]p://www.youtube.com/watch?v=z38EdtRHlnA h]p://www.youtube.com/watch?v=z38EdtRHlnA h]p://www.youtube.com/watch?v=z38EdtRHlnA
h]p://www.youtube.com/watch?v=nmxuhGF1yj8
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h]p://www.youtube.com/watch?v=VaNzbCtxtcY
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McDONALD’S COINOFFERS
h]p://www.youtube.com/watch?v=OBs6iA4PTsA
SERIOUSLY SOCIAL I want to change the world. Where I am is who I am. Talk with me.
To start a movement you need an imperfection to improve, a sense of urgency, a win-win scenario and something in it for everyone. – Claus Meyer, Meyer ApS
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Click to watch
h]p://www.letscolourproject.com/#!pre]yPhoto
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SMALL BUSINESS SATURDAY
h]p://www.youtube.com/watch?v=FL5GrngIbvI
DEMOCRATISE THE PROCESS
I want to be part of the process.
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Click to watch
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SOCIALIZATION OF SHOPPING
Social networks are moving from communicaNon to commerce – opening new revenue
and brand opportuniNes
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ETSY.com
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THE INSTAGRAM MENU – COMODO NYC
Click to watch
h]p://www.youtube.com/watch?v=TKNA5GnO7Xs
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BIG DATA I’m worth remembering.
Big data has go+en so large to the point, where I say ‘can we start thinking about it differently’ ? – Greg Szwartz, DeloiUe
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OBAMA DASHBOARD
h]p://www.youtube.com/watch?v=lqSGFnOwQkM
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With all this data the band then does ’something’, and turns it into a one-size-fits-all representation of your activity. – Huffington Post
NIKE FUELBAND
h]p://www.youtube.com/watch?v=YEu14OiQ7VY
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FREE THE MENU I will pick the most tasty pieces.
Being able to pick media content, so that it fits each person’s individual taste, is something that a great deal of people are talking a whole lot about. – Mikael Ostenfeld, Aegis Media
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ON DEMAND BUFFETS
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THE BAGUETTE VENDING MACHINE
h]p://www.youtube.com/watch?v=XpWZk3ucWrw
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Kiitos… …otathan yhtey]ä, autamme mielellämme!
Hanna Forsström
Client Services Director
Puh. +358 (0) 40 530 5654
Email. [email protected]
AnW Kaihlanen
Strategy Director
Puh. +358 (0) 40 842 9226
Email. [email protected]
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