wsi franchise webinar presentation

19
©2011 by WSI Welcome! The webinar will begi shortly. Five Reasons Websites Still Matter From Entrepreneur.com 1. Branding 62% of U.S. internet users regularly visit branded websites, as opposed to 22% for branded social networking pages 2. IT & Engineering Jurisdiction Complete control over content, graphics, and navigation; no third party websites 3. Content • Virtually limitless content, all focused on one company/brand; no competition 4. Search Engine Optimization Natural and sustaining search results that bring users to the site organically (for free) 5. Analytics Measurability for online marketing strategies and competitive performance.

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Don’t Let Others Determine Your Worth… Take Control of Your Career!

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Page 1: Wsi Franchise Webinar Presentation

©2011 by WSI

Welcome! The webinar will begin shortly.

Five Reasons Websites Still MatterFrom Entrepreneur.com

1. Branding• 62% of U.S. internet users regularly visit branded websites, as opposed to 22%

for branded social networking pages2. IT & Engineering Jurisdiction

• Complete control over content, graphics, and navigation; no third party websites3. Content

• Virtually limitless content, all focused on one company/brand; no competition4. Search Engine Optimization

• Natural and sustaining search results that bring users to the site organically (for free)

5. Analytics• Measurability for online marketing strategies and competitive performance.

Page 2: Wsi Franchise Webinar Presentation

Don’t Let Others Determine Your Worth…Take Control of Your Career!

Ron AdelmanEmail: [email protected]: (314) 422-8793Office: (314) 315-4658

Page 3: Wsi Franchise Webinar Presentation

©2011 by WSI

Agenda

• Discover Franchising• Why Internet Marketing?• WSI Overview• My Background• Next Steps

Page 4: Wsi Franchise Webinar Presentation

©2011 by WSI

Discover Franchising

• Blends business ownership with proven systems and support• 90% of franchises still open after 5 years• Accounts for $2.31 trillion annual revenue• Franchising offers:

– Freedom– Control– Flexibility– Recognized brand– Ongoing support

Page 5: Wsi Franchise Webinar Presentation

©2011 by WSI

Why Internet Marketing?

• Digital marketing revolution– Increasing technology– Shift from traditional media

sources to internet marketing– New opportunities with sites like

Google, Facebook, YouTube– Social networking spending

projected at $6 billion in 2011• More traffic to a website equates to

more business

Page 6: Wsi Franchise Webinar Presentation

©2011 by WSI

WSI Overview

• 1,800 offices in 87 countries • Largest internet marketing service provider in the world• One of the top 100 home-based businesses in the world• Offers affordable internet marketing solutions to small- and

medium-sized businesses worldwide• Top vertical markets:

– Manufacturing– Professional services– Construction

Page 7: Wsi Franchise Webinar Presentation

©2011 by WSI

Global eMarketplace

Page 8: Wsi Franchise Webinar Presentation

©2011 by WSI

How Does it Come Together?

eMarketplace• SEO (Search Engine Optimization)

Experts• Copywriters• Lead Generation Partners• PPC Experts (Web Advertising)• Production Centers• GNS (WSI Intranet)

Page 9: Wsi Franchise Webinar Presentation

©2011 by WSI

Why WSI?

• Expanding marketplace• Investment starting at $49,700

– No overhead– No warehousing– No stocking of shelves– No staffing– No leasing of buildings or real estate

purchases– Little to no previous technical experience necessary

• Help with financing & ongoing business consultation• Corporate tools and resources• True collaborative environment• Support from day one and ongoing training

Page 10: Wsi Franchise Webinar Presentation

©2011 by WSI

Ongoing Support

• Ambassador Training Sessions• Excellence & Innovation

Conference • Internet Consultant Advisory

Council• Local Internet Consultant

Groups• Toronto Home Office Support• Production Center Support

& Suppliers

Page 11: Wsi Franchise Webinar Presentation

©2011 by WSI

How Do You Make Money?

A recent survey of WSI internet consultants showed...

• In the first 3 months, franchisees average 724% mark up

• 85.9% of the clients pay a recurring revenue to the franchisee

• Average site value over $11,000 in QSP

• After the first 3 months, all numbers should increase

Page 12: Wsi Franchise Webinar Presentation

©2011 by WSI

Clients & Partners

WSI has helped thousands of businesses realize their online profit potential

Strategic Partners & Alliances include:

Page 13: Wsi Franchise Webinar Presentation

©2011 by WSI

Sample Projects

Social Media—www.seafaring.com Consulting—www.matchopintnetwork.comSports Portal—www.aauhockey.orgeCommerce—www.anchorpackaging.comFood Service—www.arcobasso.comPolitical—www.jimwatsonillinois.comSEO—www.mdr-inc.com

Page 14: Wsi Franchise Webinar Presentation

©2011 by WSI

Opportunities

National Auto Care Center Franchises• Web design/development for multi

units with web portal— $150K+Bagel Chain• Franchise group with intranet and

social media optimization—$50K+Hose Manufacturer• eCommerce catalog and SEO—$40K+The Little Gym Franchise• Social media optimization—$5K+

Page 15: Wsi Franchise Webinar Presentation

©2011 by WSI

My Professional Background

• Earned an accounting degree (ACC)• Managed large national restaurant

companies for over 20 years• Launched WSI franchise March 2001

Currently• The #1 WSI franchisee in the US & #2

worldwide• Keynote speaker for search engine

marketing on stage with Google• Owns 50+ franchises

Page 16: Wsi Franchise Webinar Presentation

©2011 by WSI

Summary

• The Digital Marketing Industry– Experiencing unprecedented growth– Recession resistant

• WSI– Stable business model– Proven track record of success– Global reach with a local

presence

Page 17: Wsi Franchise Webinar Presentation

©2011 by WSI

Can You Say ‘Yes’ to These?

Do you have… Interest in a white collar opportunity?Ability to follow a system?Dedication to ongoing learning?An entrepreneurial spirit?Good communication skills?Experience in business ownership?Sales abilities?

Page 18: Wsi Franchise Webinar Presentation

©2011 by WSI

Next Steps

You will…• be contacted by someone

from my office to assess your interest and answer any questions

• learn if you qualify to enter the selection process

• receive a multimedia package of detailed information about WSI

Page 19: Wsi Franchise Webinar Presentation

©2011 by WSI

Contact Me With Any Questions

Ron AdelmanEmail: [email protected]: (314) 422-8793Office: (314) 315-4658

www.wsiroi.comwww.britewavedigital.comwww.hostmefaster.com