GLOBAL EFFIE AWARDS / WINNERS & FINALISTS

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2 2019 EFFIE AWARDS / GLOBAL / WINNERS

ELECTRONICS (MULTI-MARKET)

iPad Pro

iPad Pro - What’s a Computer?

Apple Inc.

TBWA\Media Arts Lab* OMD

Puck

Cook with Her: Challenging The Category By Challenging Stereotypes In The Kitchen

Arla Foods

FP7 McCann Dubai* PHD (UAE)*

Dubai Properties

1JBR: It’s Not For Everyone

Dubai Properties

FP7 McCann Dubai* Magna Global UAE*

FAST MOVING CONSUMER GOODS/FMCG (MULTI-MARKET)

OTHER PRODUCTS & SERVICES (MULTI-MARKET)

WINNERSThe Global Effie Awards honor the year’s most effective global marketing ideas that work in multiple worldwide markets.

2019 Global Effie Winners were chosen after two rigorous rounds of judging in multiple cities across the globe. Top global marketers gathered in London, New York City, São Paulo, and Singapore to select the most effective global marketing communication efforts of the year.

Those selected as winners represent cases that best demonstrated that their objectives were challenging, and the results achieved were significant in the context of the Global competition. This year, Effie Worldwide offered two ways to enter the Global Effie Awards. The Multi-Market track is open to all efforts that have run in at least five countries, while the Multi-Region track accepts entries that have run in at least four countries and two regions.

Award levels – gold, silver and bronze – will be announced and presented at the 50th Annual Effie Awards Gala on Thursday, May 30, in New York City.

Congratulations to this year’s winners. * Indicates lead agency

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GLOBAL: MULTI MARKET

3 2019 EFFIE AWARDS / GLOBAL / FINALISTS

FINALISTSGlobal Effie Awards finalists are determined based on jury scores following a rigorous first round of judging. Becoming an Effie finalist is a significant achievement, indicating that a case is among the most effective examples of marketing communications.

Congratulations to this year’s finalists.* Indicates lead agency

BRANDED CONTENT (MULTI-REGION)

McDonald’s

Big Mac 50th Anniversary

McDonald’s

Golin* The Marketing Store Design by Disruption Osborne CoinageMoving Picture Company

Activision

Call of Duty: WWII Reassemble!

Activision

72andSunny* OMD Imperial Woodpecker

MEDIA, ENTERTAINMENT & LEISURE (MULTI-REGION)

Toyota

Start Your Impossible

Toyota Motor Corporation

Saatchi & Saatchi LA* Dentsu Aegis Network

Cotton Council International/COTTON USA

Look Closer At The Cotton The World Trusts

Cotton Council International/COTTON USA

Cramer-Krasselt*

Babyshop

World Without Walls

Babyshop

FP7 McCann Dubai*

BUSINESS-TO-BUSINESS (MULTI-MARKET) RETAIL (MULTI-MARKET)

GLOBAL: MULTI

AUTOMOTIVE (MULTI-MARKET)

GLOBAL: MULTI-

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Additionally, all finalists will receive points toward the Effie Index – the annual worldwide ranking of marketing communications effectiveness for agencies, advertisers, and brands. The 2019 finalists will be included in the 2020 Effie Index, announced in early 2020.

FINAL ROUND JURYMODERATORBEN RICHARDSWW CSOOgilvy

MIKE BARRETTPresidentHeat

KATE BOWERPresident, Strategic StudioPublicis

TOM BUDAYSVP, Global Head, Marketing & Consumer CommsNestlé

KATE DAGGETTHead, Creative, NAFacebook

ASHLEY FOSTERCreative Agency PartnerFacebook

BOON LAIVP, Global Partner MarketingCisco

MICK MCCABEGlobal CSOPublicis

JOHN PETTY IIIDirector, Social StrategyWieden + Kennedy NY

TAHAAB RAISRegional Head, Strategy & Truth Central MENATFP7 McCann

KRISTI VANDENBOSCHFormer SVP, Global Head, Digital Center of ExcellenceRedhouse at Revlon

4 2019 EFFIE AWARDS / GLOBAL

LONDON JURY

MODERATORNeal DaviesChief Executive OfficerBBDO Dublin

Helen AndrewsManaging DirectorWieden + Kennedy London

Beth BentleyChief Strategy OfficerPortas

Verra BudimlijaChief Strategy OfficerWavemaker UK

Shekhar DeshpandeHead of Strategy, Global Accounts, EMEAFacebook

Hélène DusseauxAssociate DirectorProcter & Gamble Switzerland

Andrew GeogheganGlobal Head of Consumer PlanningDiageo

Dino Myers-LampteyFormer Managing DirectorMullenLowe Mediahub

Michael NicholsonStrategy Director1492 / TBWA

Cat PatersonSr. Director, Brand & CommercialPepsiCo

Jamie PeateGlobal Head of Retail StrategyMcCann Worldgroup

Rachael PettitRegional Head of Marketing, UK, Northern & Eastern EuropeUber

Lex RobinsonGlobal Planning DirectorSaatchi & Saatchi

Jane WakelyChief Marketing OfficerMars Global Petcare

KJ WeirCreative Agency Partner Manager, Global Sales, EMEAFacebook

NEW YORK JURY

MODERATORBen RichardsWW CSOOgilvy

Angela AlvarezManaging DirectorZeno Group

Begoña AristyVP, Marketing, Sabritas BUPepsiCo Mexico Foods

Jeffrey CastellanoGlobal Executive Creative DirectorIBM

Julie ChanGlobal Lead, Consumer EngagementPfizer

Rogério ColantuonoGlobal Strategy DirectorArea 23, An FCB Health Network Company

Jesse DienstagExecutive Director, Head of PlanningGolin

Kathleen DunlopGlobal Brand VPUnilever

Elana GorbatyukSVP, Director, StrategySid Lee

Dominic HanleySVP, Global Strategy DirectorLeo Burnett

Ellen HealySr Marketing Director, Global Consumer EngagementPepsiCo

Tom HydeExecutive Director, Digital StrategyTBWA\Chiat\Day NY

Edlynne LaryeaDirector, Global NeutrogenaJohnson & Johnson

Hannah LawCreative Agency Partner, InstagramFacebook

ROUND ONE JURY

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SÃO PAULO JURY

MODERATORJoão Gabriel FernandesVP, Strategic PlanningAlmapBBDO

Fernanda AntonelliCEOW+K

Ana CesterManager, Client Measurement Agency LATAMFacebook

João CiacoDirector, Marketing DirectorFiat Brazil

Fabiano CouraVP, Managing DirectorR/GA

Renata d’AvilaCSOFbiz

Rodrigo MaroniVP, Strategic PlanningAfrica

Debora NittaHead of AgencyFacebook

Aloisio PintoCSODentsu Aegis Latin America

Erh RayPartner & CEOBETC/Havas

Theo RochaDirector, Creative Shop LATAMFacebook

Hugo RodriguesChairman & CEOWMcCann

Haruyo RodulfoCEOWavemaker Mexico

Marcelo Salles GomesEVPGrupo M&M

Carolina VieiraHead of Acct MgmtDAVID Agency

Kevin ZungCOOWMcCann

SINGAPORE JURY

MODERATORRichard McCabeRegional Strategy Director, APACMcCann Worldgroup

Eric CruzExecutive Creative DirectorAKQA

Matthew DruryAgency Development Lead, APACFacebook

Rafael GuidaHead of Southeast Asia, The Creative Shop, APACFacebook

Ranjit JathannaCSO, APACEdelman

Priyanka NathDigital Marketing Lead, Global Partner MarketingExpedia Group

Venkat RaghavanExecutive Director, Group Strategic Marketing & CommsDBS Bank

Sindhuja RaiDirectorMondelez International

Rubin SuardiPrincipal PartnerMindshare

Måns TeschCSO, Asia Pacific, Middle East & AfricaGrey Group

Dominique TouchaudAssoc Brand Director, Brand Building Integrated CommsProctor & Gamble

Ben WightmanHead of Data Strategy, APACDentsu Aegis Network

ROUND ONE JURYPierre LiptonEVP, Global Executive Creative DirectorMcCann XBC

Sean PatrickSVP, Global Client DirectorCraft WW

Alison PayneVP, Marketing, Mexican Beer PortfolioHeineken USA

Christine SchoafSVP, Global InnovationMomentum Worldwide

Jessica SchollGlobal Brand Leader, AleveBayer Healthcare

Michael StefanskiVP, Global Integrated MarketingMetLife

Dave SurganCreative Agency Partner, InstagramFacebook

Charlotte TansillExecutive DirectorOgilvy

Kieley TaylorManaging Partner, Global Head of SocialGroupM

Sarah WatsonEVP, Global Strategy DirectorMcCann Worldgroup

Jessica WorthingtonGlobal Director, Comms PlanningMindshare

5 2019 EFFIE AWARDS / GLOBAL

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