gnc final presentation
TRANSCRIPT
Background
First store opened in 1935 in Pittsburgh by David Shakarian
GNC name was born in 1960
6,000 stores in 50 countries
150 quality checks
Campaign Budget Print Ad Magazines
$1,200,000 Application
Optimization$8,000
Contest winners$12,000
Samples $603,200
$1,200,000.00
$8,000.00
$12,000.00 $603,200.00
$1,396,800.00
o Pay-Per-Click $1,396,800/year $116,400/month $$0.97/click 4,000 clicks
per day
Total= $3,220,000