Tyler Hoover

Brand CategoryHealth and Wellness

Nutrition and dietary Supplements

ProteinShakers

Vitamins

Minerals

Energy Mix

Diet

Natural IngredientsAnti-Age

Revenue by Segment

74% of Sales

Company-owned stores

GNC.com, LuckyVitamin.com.

3,046 company-owned stores

17% of Sales

Franchisees Royalties on franchise retail sales Franchise fees.

924 domestic franchise locations1,590 international franchise locations in 53 countries.

91% franchise renewal rate over the last 6 years.

RetailManufacturing/ WholesaleFranchise

Retail

Franchise

Manufacturing9% of Salesmanufactured products to third parties

Sale of proprietary and 3rd party products

2,125 franchise “store-within-a-store”

Does business with Pfizer, Bayer, and Bausch & Lomb

In Store PositivesIn store displays Customer Service Locations Product Assortment and Availability

Target Audience

GNC targets a lifestyle demographic AthleticAspire to live a healthier lifestyleGoal Oriented

GNC consumers engage in fitness routines more than the average US supplement buyer and tend to use multiple products.

35% of customers under the age of 35 80% under the age of 50

Social Media

Facebook 1,007,618 total likes

Twitter 103,904 followers

Pinterest 4,152 followers

Facebook 1,376,215 total likes

Twitter 112,810 followers

Pinterest 4,362 followers

BodySpace

bodybuilding.com own personal social media

Allows users to gain knowledge and attracts loyalty

Mobile App

Total Installs 500,000 to 1,000,00,000

ChallengesIncreasing brand effectiveness with younger audience

Live Well campaign does not effectively advertise toward the entire target market.

Increase online presents: social media likes and followers

Increasing amount of competitors

A Social Media for Goal Setters

Strive for Competition

Increase Online Presents

Increase Sales of GNC supplements

Big Idea

World Strongest

Steps

1. Put your Weight Gender and Type of Lift

2. Pick what lifts you will be competing in

3. Record your numbers of the lifts (lbs)

4. Word Strongest will calculate your score

5. Compare your rank to the people in your gym, city, state, and the world

World Strongest