gobluebridge - etourism summit · gobluebridge.com smartphones tablets pcs 2009 2010 2011 2012 2013...
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gobluebridge.com
Smartphones
Tablets
PCs
2009 2010 2011 2012 2013 2015
200m
0m
400m
600m
800m
1b
1.2b
1.4b
Shift
2014
1.45 billion2015
gobluebridge.com
WHY ARE WE HERE?
1990Internet is created
1999500,000 Websites
2010500,000 Apps
2008App store goes live
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Apps Continue to Dominate the Mobile Web
Source:
We spend our time in apps.
2013
20%
80% Apps
Mobile Web
2014
86% Apps
Mobile Web14%
2015
89% Apps
Mobile Web 11%
gobluebridge.com
2,250,000.00
4,500,000.00
6,750,000.00
9,000,000.00
4/1/2014 7/1/2014 10/1/2014 1/1/2015 7/29/2015
Bluebridge Customer App User Sessions
gobluebridge.com
of millennials use a smartphone for travel planning
By the Numbers
spent on mobile devices per day
of that time is in apps
89%
77%
3 hrs 40 min
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98% of all in-destination navigation is accessed in apps.
THE 2015 VISITOR
62% of travelers use smartphones to research their trips.
61% of consumers book travel on their smartphones.
89% of all travelers use their smartphones to make in-destination decisions.
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WHY APPS?
Native apps are faster and
more intuitive.
EASE OF USE
Apps link directly to features and
tools users access most.
DEEP CALLS-TO-ACTIONApps do in one tap
what mobile sites do in 20+.
QUICK ACCESS
Apps encourage commitment and
repeated use.
ON THE HOME SCREEN
Push notifications provide instant, location-based
actionable communication.
DIRECT COMMUNICATION
85% of smartphone users prefer apps to mobile sites.
CONSUMERS ARE THERE
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Your Past
Website Visitors Guide
• Inspiration • Booking • Planning • Call to action
• Directory • Visual
Next Steps
• Drive traffic • First experience (billboard) • Funnel toward clear calls to action
ROLE OF A WEBSITE
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MOBILE & THE MARKETING FUNNEL
Email database meets visitor guide meets concierge
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Role of a Mobile AppIn-Destination Engagement
Frontline Staff Communication
Locals and loyal visitors
Push Notifications
Save Printing Costs
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Push Notifications Sent By Customers
0.00
400,000.00
800,000.00
1,200,000.00
1,600,000.00
1/14/2014 5/14/2014 9/14/2014 7/1/2015
gobluebridge.com
Scheduling
Personalization (location or topic)
Action-based
Inbox
Messaging
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App Quality App Cost
Mobile App Excellence
Your app only gets better. Your cost is predictable.
Platform
Custom
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Design Over Time
WINTER 2011 FALL 2012 SUMMER 2013 FALL 2014
Continual maintenance
Local BandsConcert
City MonumentAmphitheater
Local Bands Concert
City Monument Amphitheater
Local Bands Concert
Local Bands Concert
UI/UX enhancements Multi-store app distribution
gobluebridge.com
fishers.in.us
Bluebridge By The Numbers
Featured
Largest provider of tourism apps in the world
World-class Apps: South Africa, Gatlinburg TN, El Paso Tx, & more
400+ unique apps in both stores
Raised $3.5M from top investors
90% revenue retention (renewals) each year since founding
Largest tourism app platform in the world
®