1. 1. Going Mobile: A Key to Program Engagement Trenholm Ninestein & Jennifer Sartor Virgin Pulse April 29, 2015
2. 2. Trenholm Ninestein Product Manager Jennifer Sartor Senior Product Marketing Manager
3. 3. VIRGIN PULSE MOBILE INN 2012 2013 2014 2015 GENERATION 1 DASH APP GENERATION 2 VP MOBILE APP GENERATION 3 VP MOBILE APP APPLE HEALTH KIT INTEGRATION MOBILE BIOMETRICS HEALTH STATION APP
4. 4. WHY MOBILE ?
5. 5. ow would you answer
6. 6. ow would you answer Whats the temperature outside now?
7. 7. ow would you answer Whats the temperature outside now? How many steps did you take yesterday?
8. 8. ow would you answer Whats the temperature outside now? What did you do last Tuesday? How many steps did you take yesterday?
9. 9. 80% OF ONLINE ADULTS NOW OWN A SMARTPHONE GlobalWebIndex, Q3 2014
10. 10. I love the freedom of movement that my phone gives me. That has definitely transformed my life.
11. 11. ne you left your phone at
12. 12. ne you left your phone at w long could you go witho
13. 13. 84% COULDNT GO A SINGLE DAY TIME
14. 14. magine again you forgo your phone at home
15. 15. magine again you forgo your phone at home How far back would you for it?
16. 16. 3 in 10 would go back no matter the distance University of Southern California - Annenberg
17. 17. University of Southern California - Annenberg Another third would go back 10 min 3 in 10 would go back no matter the distance
18. 18. n a typical day how man s do you check your ph
19. 19. Kleiner Perkins Caufield & Byers 150 times per day
20. 20. WHY MOBILE WELLNESS?
21. 21. Mobile phones will soon become the most important platform for changing human behavior. . . . Nothing can stop this revolution. - BJ Fogg
22. 22. PricewaterhouseCoopers AMERICANS MANAGE THEIR HEALTH VIA MOBILE APPS Physical Activity Tracking Medication Reminders Symptoms Tracking Diet & Nutrition
23. 23. NOT JUST 9 TO 5
24. 24. ACCESSIBL E TO ALL
25. 25. RIGHT TIME, RIGHT
26. 26. MOBILE DEMO
27. 27. MOBILE STRATEGY
28. 28. 1. GROWTH= OPPORTU MOBILE FIRST STRATEGY
29. 29. MOBILE CON 10B+ DESKTOP INTERNET 1B+ PC 1OOM+ 1990 2000 2010 2020
30. 30. SMARTPHONE TABLET SMARTWATCH FITNESS TRACKER HANDHELD GAMING CONSOLE PERSONAL NAVIGATION DEVICE GOOGLE GLASS OBILE DEVICES
31. 31. 1. GROWTH= OPPORTU 2. CONSTRAINTS= FOCUSMOBILE FIRST STRATEGY
32. 32. PARTIAL ATTENTION
33. 33. 1. GROWTH= OPPORTU 2. CONSTRAINTS= FOCUS 3. CAPABILITITES= INNOVATI MOBILE FIRST STRATEGY
34. 34. 1. GROWTH= OPPORTU 2. CONSTRAINTS= FOCUS 3. CAPABILITITES= INNOVATI B= MAT MOBILE FIRST STRATEGY
35. 35. Behavior = Ability Motivation Trigger at the same time
36. 36. B = MAT ABILITY MOTIVATION EASY TO DOHARD TO DO HIGH OTIVATION LOW OTIVATION
37. 37. SIMPLICITY
38. 38. TIME SPENT IN APP ACCOMPLISHING SIMILAR TASKS AS WEBSITE 40 55% Less
39. 39. B = MAT ABILITY MOTIVATION EASY TO DOHARD TO DO HIGH OTIVATION LOW OTIVATION
40. 40. TRIGGERS
41. 41. DAILY CARD COMPLETION AFTER PUSH NOTIFICATION REMINDER 3X increase in compl
42. 42. B = MAT ABILITY MOTIVATION EASY TO DOHARD TO DO HIGH OTIVATION LOW OTIVATION
43. 43. SUCCESS MOMENTUM
44. 44. MOBILE WEEKLY SESSIONS 2.0 MOBILE APP vs 1.0 MOBILE APP AND WEB PLATFORM3X more than VP 9X more than VP
45. 45. 1. GROWTH= OPPORTU 2. CONSTRAINTS= FOCUS 3. CAPABILITITES= INNOVATI B= MAT MOBILE FIRST STRATEGY
46. 46. Q1. COMPLETE DAILY Q3. EARNING OPPORT Q4. MOBILE ONLY E 2015 MOBILE ROADMAP
47. 47. ENGAGING EMPLOYEES WITH
48. 48. AWARENESSENROLLONBOARDENGAGE
49. 49. Get the tools and know-how to take charge of what makes you happy and well. Its your time to thrive! (And earn rewards, too! Up to $500 a year) join.virginpulse.com/yourcompany
50. 50. Get the motivation, tools and know-how to take charge of what makes you happy and well. And get rewards, too! Up to $500 a year! join.virginpulse.com/yourcompany
51. 51. Get the tools and know-how to take charge of what makes you happy and well. Its your time to thrive! (And earn rewards, too! Up to $500 a year) join.virginpulse.com/yourcompany
52. 52. EVEN TS LUNCH & LEARN S COMPAN Y SPONSO RED ACTIVITI ES PRIZE DRAWI NGS PROM O MATER IALS WELL NESS FAIRS GAGEMENT DRIVERS
53. 53. ILE HEALTH STATION
54. 54. Thank you! Questions?