8/18/2019 Gold Line Foothill Extension Survey Results Cc

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Gold Line Foothill ExtensionFirst Month Customer Survey Results

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First Month TAP Trend

• Avg. weekday TAPs continue to grow• Gold Line Foothill Extension is on track to achieve 55-65% of

first year’s projected boardings in the first month

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Customer Survey at New Stations

Survey conducted:• March 22-24 (no Spring Break)• AM Peak (6:00am – 11:00am)• Each station staffed by TAP “Blue Shirts” who surveyed

customers on their travel patterns and perception of specific

Gold Line attributes• 654 surveys completed

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70% FoothillTransit 

25% Metro

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New vs. Existing Riders

• Two thirds of new riders arediscretionary, previouslydriving

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“First Mile”

Drive

Get

dropped off 

Carpool/

vanpool Walk/Bike Bus Other  

 Arcadia 56% 9% 0% 29% 6% 0%

Monrovia 63% 14% 4% 14% 5% 1%

Duarte 47% 13% 3% 28% 8% 0%

Irwindale 93% 4% 1% 0% 1% 0%

 Azusa 73% 7% 1% 12% 7% 1%

 APU/Citrus 35% 29% 3% 30% 3% 1%

Total 62% 13% 2% 18% 5% 0%

• Active transportation wasthe second most popularway to get to the station

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Rider Destinations

• Unlike existing riders,new riders are moretargeted to Pasadenadestinations

• Multiple destinationsresult in turnover inridership and moreproductive and efficient

operations

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Rider Satisfaction

• One third of all comments were on the lack of parking

• One third of all comments were on needing more cars and trains

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Rider Satisfaction

• Riders commented on thedifficulty of finding thestation at APU/Citrus

• While most riders feltsafe waiting at the

stations, some wereconcerned aboutwalking to their cars atnight at Irwindale

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Rider Satisfaction

• Despite the parking, frequency, and capacity issues,riders are satisfied with Metro services and amenities

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Customer Survey at New Stations

Questions?